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Similar to Real Estate Sales & Marketing Strategies in Slowdown by Harish Sharma, CEO Centrum REMA
Real Estate Sales & Marketing Strategies in Slowdown by Harish Sharma, CEO Centrum REMA
- 1. www.centrumrema.com P R ES E N T S SALES & MARKETING STRATEGIES IN SLOWDOWN
- 2. www.centrumrema.com H a ri s h S h a r m a Chief Executive Officer Accomplished business transformation expert with experience in Real Estate Advisory, Stock broking & Wealth management, Institutional Equities involving both start-up and growth organizations. Track record of over 20 years with proven success in building profitable businesses across diversified segments, new market identification and ensuring sustainability across business cycles. Harish has over the years demonstrated a balanced approach towards building high performance teams, risk management and client centric processes.
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- 4. www.centrumrema.com Pay Now, StayLater Stay Now, Pay Later 2000-2010 2010-2016 2016-2020
- 5. www.centrumrema.com Despite the changein industry dynamics, Marketing has remained the same
- 6. www.centrumrema.com REAL ESTATE ADS(2005 T0 2020) 2008 (Dreams) 2019 (Ready & Convenience Payment) 2014 (Lifestyle)
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- 11. www.centrumrema.com Early 90’s Expanding customer base:Targeting the young ADULTS Moving from kids to younger adults
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- 13. www.centrumrema.com Market Expansion :Targeting the Mithai & Gifts market Early 2000’s
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- 15. www.centrumrema.com When it encountered aProblem in 2003.
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- 18. www.centrumrema.com Cadbury’s Marketing journey: NewCustomer segments KIDS Younger Adults Safety Assurance Addressing the market for Mithai & Gifts
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- 21. www.centrumrema.com When faced withaggressive low price competition vs
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- 23. www.centrumrema.com Surf Created ItsValue For Money Proposition Through Lalithaji & Sasti Aur Achi Cheez Campaign for Consumers
- 24. www.centrumrema.com Early 90’s The Warof Detergents
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- 26. www.centrumrema.com Creation of SurfUltra campaign: Daag Dhoondte Reh Jaoge
- 27. www.centrumrema.com In 2005 Breaking TheClutter: Daag Ache Hain
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- 29. www.centrumrema.com Surf Excel’s Marketingjourney: & creating differentiation Lalithaji Fighting lower price competition Daag Dhoondte Reh Jaoge Multi-brand competition Daag Achche Hain Owning the customer category
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- 31. www.centrumrema.com MMR: % ofProjects Completed On Time 5 0 % 4 1 % 2 3 % 2 5 % 2006 - 2008 2009 – 2012 2013 – 2016 2017 – 2019
- 32. www.centrumrema.com Survey Of Mumbai’s TopPerforming 700 CPs Excellent Good Average
- 33. www.centrumrema.com What are theTop Priorities for Clients? 1. 71% respondents chose Delivery Assurance 2. 59% respondents chose Convenient Payment Plan 3. 56% respondents chose Ticket Size (Box Price) 4. 45% respondents chose More Space inside home
- 34. www.centrumrema.com Are you satisfiedwith CP communication by Developers? 69% Said Yes 31% Said No
- 35. www.centrumrema.com What is thedeveloper marketing focus on? 54% communication focused on Value for Money 47% communication focused on Lifestyle 43% Communication focused on Delivery Assurance 37% Communication focused on Dreams
- 36. www.centrumrema.com What should beincluded in the Ads? 72% respondents suggested to include Delivery Assurance 53% respondents suggested to include Construction Quality 40% respondents suggested to include Post possession services
- 37. www.centrumrema.com What is thebrokerage & Timeline you prefer? 71% prefer 2% brokerage with timely payment 29% prefer Higher brokerage with time-lag
- 38. www.centrumrema.com Brings to theTable? What Centrum REMA
- 39. www.centrumrema.com Innovative FIRSTs by CentrumREMA o 100% success in each of our sales & marketing mandates o Sell trust, transparency and customer experience – NO GIMMICKS o Own due diligence by our panel of experts to ESTABLISH surety of delivery o State of the art digital platform for real-time views by all stakeholders: Developers, CPs and clients o End-to-end services (including payment collection till delivery)
- 40. www.centrumrema.com o We arepartners o Client confidentiality (no poaching) o Certainty and timeliness in brokerage payment o End-to-end Sales support: lead generation and closure o Legal, technical due diligence and financial feasibility is conducted before project launch o Ensuring project has financial closure through financing and sales o All project related information is shared transparently o Sales & Marketing o Enhanced product and service features o Cash flow management o Client management CENTRUM REMA Robust channel partner network: Convenient processes Strategic partner to Developer Client Centricity: Transparent product Continuous communication Centrum Platform for Stakeholders
- 41. www.centrumrema.com Our Services We provideour services across multiple layers of the project lifecycle to enable the developer in delivering the best product in a timely manner for customers.
- 42. www.centrumrema.com For Sales &Marketing Mandate Enquiry: Mr Nitin Parashar 97697 14989 [email protected]
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