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Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
The document is a seminar guide on leveraging social media for real estate professionals, focusing on strategies to boost targeted leads, brand awareness, and community engagement. It highlights the influence of social media on consumer behavior, particularly in Canada, and outlines practical tips for utilizing platforms like blogging, Twitter, Facebook, and YouTube to engage prospects and drive sales. The key takeaway emphasizes that successful social media use hinges on authentic interactions and understanding customer needs.
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Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
- 1. Social Media 101Power Prospecting for The New Age Realtor #RMFC09 @devbasu www.devbasu.com/remaxfuture of thenewspaperindustryseriesDev Basu
- 2. This seminar isfor you if you want more:Targeted Leads
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- 6. And MoreSales. Period.Conversations + Networking + RelationshipsWhat is Social Media?
- 7. Social Mediais goingfrom THIS to ...
- 8. ConversationsWhich is 2Way, Open, and Honest
- 9. Why Should ICare?
- 10. Social Media InfluencesBuyers91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group87% trust a friend’s recommendation over critic’s review - Marketing Sherpa3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent* Slide courtesy of Digital Influence Group & Tactica Interactive Communications.Reason # 1
- 11. Social Media InfluencesBuyersSocial media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog45% have started their own blog57% have joined a social network55% have uploaded photos83% have watched video clipsUniversal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day* Slide courtesy of Tactica Interactive Communications.Reason # 1
- 12. Canadians Love SocialMedia40% of Canadian internet users have visited a community or social networking site22% of Canadians over 6050% of Internet users under 3025% of users 25-29 do so daily 43% English speaking Canadians and 24% of French speaking Canadians visit these sitesCanada Online, The Internet, Media and Emerging TechnologiesCourtesy: Tactica Interactive CommunicationsReason # 2
- 13. Why Canadians UseSocial MediaYounger users (under 45) and women use these sites for socializing
- 14. Older users usethese sites to obtain and share information ($$$$)
- 15. Youth (12-17) usethese sites for entertainmentCourtesy: Tactica Interactive CommunicationsReason # 3
- 16. So Engaging withCanadian Social Media UsersCan Mean...Going From Getting Introduced To...
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- 18. Great! So WhereDo I Start?Blogging
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- 22. Integration and TrackingAnd More Sales. Period.
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- 24. Blog Marketing Do’s& Dont’sA Blog is a Website with Regular Entries or News ArticlesDO Blog About Your Local NeighbourhoodDO Maintain Consistency in Your Posting ScheduleDO Cross Promote Your Blog with Other ChannelsDO Respond to Comments DO Schedule Time to Blog. The #1 Failure is Lack of Time.Blogging
- 25. Setting Up YourBlog (Cheat Sheet)Blogging
- 26. What Should IBlog About?Writer’s Block Occurs to Everyone! Here are some Ideas:What to Ask Your Realtor Before Hiring Them.How to Choose a Good Realtor5 Totally New Ways of Sprucing up Your Condo.How to Sell Your Condo for Top Dollar.The Latest and Greatest in New Home Trends.10 DIY Home Renovation Tips You Can Use Today.Ten Mistakes to Avoid When Hiring a Realtor.Key Takeaway: Write About The Questions You Receive the Most.Blogging
- 27. What is Twitter?MicroBlogging Platform
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- 31. 2nd Fastest GrowingSocial Network
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- 35. Close on theOpportunity.Twitter
- 36. RE/MAX Agents onTwitter
- 37. How Do IUse Twitter to Get Leads? – Monitter.com
- 38. How Do IUse Twitter to Get Leads?TwitterHawk.Com
- 39. Other Twitter Tools& Resources (Cheat Sheet)Tweet Beep – Get Automatically Notified When You’re Tweeted.Tweet Deck – A Twitter Client to Make Tweeting More Efficient.Twellow.com – A Twitter Directory of Local TwitterTweetMeme – Helps Your Tweets Spread Virally.TweetPic – Upload Pictures from Your Cell Phone to TwitterSearch.Twitter.Com – Search Any Keyword in Real TimeTwitter
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- 41. FacebookFastest growing socialnetwork in Canada and the world (200 million members)Powerful tools to engage and understand your audience:Brand pagesCustom applicationsTargeted advertisingAudience insights/metricsOpinion pollsSlide Courtesy: Tactica Interactive Commuications
- 42. FacebookFacebook ProfilesStrictly forYou – Not your BrandConnect with Close FriendsNot as Effective for ProspectingFacebook Fan PagesAll about your brandEvents, Open HousesPhotos, Videos and More.Facebook GroupsFan Pages Lite EditionFace Book Advertising
- 43. FacebookProfilesYour own homepageon Facebook. Allow you to post photos, videos, events and other messages.Users interact with you byWriting on your wallCommenting on your postsParticipating in discussionsPost photos to your pageFriends see your page updates in their newsfeed
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- 45. Facebook Advertising -TargetingLocationAgeSexKeywords (appear in your users profile)EducationWorkplaceRelationship statusRelationship interestsLanguages
- 46. How to GetLeads Using FacebookSetup A Fan Page and Invite Close Friends and Clients.Join Local Community Groups and Engage in Conversations.Use Demographic Targeted Facebook Ads.Eg: Target Males and Females Aged 27-35, in Toronto, who went to the University of Toronto, and are currently employed at MicrosoftBulk Message Fans and Group DatabasesPrivate Message Special Groups of ClientsPublicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or Facebook
- 47. Video Marketing forFun and ProfitYoutube
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- 49. Online Video MarketingVideosharing sites let you upload videos and share them with people.Perfect For:Video FAQs360 Degree Virtual ToursCustomer TestimonialsTeam Introductions60 Second Property ListingsYoutube
- 50. Why Market VideosOnline?Drive Traffic Back to Your SitePre-sell Your ProspectsStartup Costs are LOW. All You Need is a Webcam or Digital Camera.Videos are more easily digestable than text or images.Learn how to setup your own channel in our CHEAT SHEET.Youtube
- 51. Putting it AllTogether The Leg Bone Connects To The…Integrated Marketing
- 52. This Leads Toa Better Customer Customer Service. social media is a great tool to connect with customers and find out what’s bothering them!Experience And Helps Convert Prospects into Customers
- 53. The most importantpart of social media is the social part. It’s all about the peoplePeople Shop SimilaritiesBut Buy TheDifferences.
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Editor's Notes
- #37 The most important part of social media is the social part. It’s all about the people