Redis is an in-memory database that provides fast response times for ad serving traffic. It is used to search for the right ad based on a user's location and profile from over 100 million profiles. Redis allows for key-value storage with support for different data types like strings, lists, sets, hashes, and sorted sets. It can be configured for in-memory storage with disk persistence, replication across multiple slaves, or horizontal and vertical sharding. At Adnear, Redis is configured with master-slave replication across nodes to support different ad engines with sub-second response times for over 250 million daily requests.