Reebok Supply Chain Mgmt Anaylsis

Reebok Supply Chain Mgmt Anaylsis

• 1.
  Supply Chain ManagementElleHowDJ RodenbushMary Rose PinoAbe HoChris Mowbray
• 2.
  Table of Contents:BackgroundInformation: Channel Structure: Channel Strategy and Practices:Supply Chain structure employed identity and explain applications of and problems with this supply chainRecommendation:
• 3.
  Channel Strategy andPractices:Many uncontrollable Factors:
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  Players and Teamsgenerate demand based on performance
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  Players get hurt,Players trade teams, Teams do poorly
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  Team changes colors,design
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  Forecast Demand?
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  Postponement Production?
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  “HOT” Items
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  1-2 weeks leadtime
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  New Player Jerseys,Championship T-Shirts, New Color Jerseys, New Designs
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  “STABLE” Items
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  3-12 weeks leadtime
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  Hats, Regular Jerseys,Regular T-Shirts, Sweatshirts etc Channel Strategy and Practices: Reebok carefully structured its supply chain to handle the different types of items based on customer demand patterns, items such as hats, jerseys, shirts etc
• 15.
  Offshore Manufacturingof blank Jerseys
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  Central America
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  Low costs, Treaties,Human rights regulation, Distance
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  Reebok Finishing Facilityfor screen printing and embroidering
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  The costof lost sales is greater than the cost to ship, unpack, and reship a jersey from a local finishing centerSupply > Demand Problem Now:Should Reebok:Sell to discounters?Keep blank jerseys for Next year?