Regression analysis is a statistical technique used to estimate the relationships between variables. It allows one to predict the value of a dependent variable based on the value of one or more independent variables. The document discusses simple linear regression, where there is one independent variable, as well as multiple linear regression which involves two or more independent variables. Examples of linear relationships that can be modeled using regression analysis include price vs. quantity, sales vs. advertising, and crop yield vs. fertilizer usage. The key methods for performing regression analysis covered in the document are least squares regression and regressions based on deviations from the mean.