Regulation of cholesterol synthesis occurs primarily at the HMG-CoA reductase step through competitive inhibition by statins, feedback inhibition by downstream products, covalent modification by hormones like glucagon and insulin, and sterol-mediated regulation of gene transcription. Cholesterol levels are also controlled by transport in lipoproteins and uptake by tissues, and influenced by diet, lifestyle factors, and certain medical conditions that can raise or lower serum cholesterol concentration.