Reliance Fresh: The Present and What can be done

Agenda
 Company profile
 Target customers
 Ambience
 Product
 Design
 Distribution model
 Place
 Promotion
 Price
 Strength
 Consumer insights
 Competitors
 Future
 Improvements
 Conclusions

Reliance Fresh – Company Profile

Reliance Fresh :
 Industry: Retail
 Type: Supermarket
 Chairman & Managing
Director: Mukesh Ambani
 First Outlet: Hyderabad(
Banjara Hills)
 Founded: 30th October
2006
 Headquarter: Mumbai

Target customers
 Both high & low profile customers
 working women

Design
Vegetables & fruits
Dairy products
Entry
Staff area and stocking area
Pulses
Beverages and
house hold stuff
Beauty products
Cash counter
Exit
Chocolate
sections
Personal care
Detergents and
toiletries

Place
 Easily accessible
 Near railway stations
 Near cross roads
 Near residential area

Promotion
 Pamphlets
 News paper advertisement
 Discount scheme days – Saturday and Sunday

Strength
 Own products
 Market penetration
 Offers and discounts
 Customer footfalls

Consumer insights
 Better in terms of price
 Suits for daily needs shopping
 Location preferential
 Wide product range
 Fresh quality products
 Majority of customers is female.
 Majority of customers are young. (Age 25-35)
 Majority customers like to purchase all goods from Reliance fresh.
 Customers like one stops shopping.

Continued…
 Local market till today is the first choice of customer.
 Advertisement is the biggest way to attracting the customer.
 Most of customers are satisfied with store.
 TV is the best way for attracting the customer.
 Shortages of skilled workers.

Competitors
 Fair price
 Local vendors

Future
 Scope of expansion
 Customer friendly store

Improvements
 Own website to for shopping
 Employee approaches
 The labels can be in “Hindi” or local language

Conclusion
 At this point reliance fresh is doing fairly good
but if recommendations are added to it ,it
would be more effective.

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Reliance Fresh: The Present and What can be done

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Reliance Fresh: The Present and What can be done