Uploaded byThink As Consumer
Reliance Jewls Retail Marketing
Indian jewelry market is one of the largest in the world valued at Rs. 80,000 crore in 2005 and growing at an annual rate of 15%. While the unorganized sector dominates 96% of the market, the organized sector is growing and expected to increase its market share to 10% by 2015. Major players are expanding through both new stores and backward integration to capture market share in the changing Indian jewelry industry.
More Related Content
Similar to Reliance Jewls Retail Marketing
Reliance Jewls Retail Marketing
- 2. IndIan RetaIl JewelleRyOveRvIew India is one of the largest jewellary market 96 percent of the total players being family owned businesses Growing organized sector Share of organized retail at present is only 3% , expected to go up to 10% by the year 2015 Indian jewellery market Rs.70,000 crore in a year
- 3. MARKET SIZE •Indian Jewellerymarket Rs. 80,000 Crore billion in the year 2005 •8.3 per cent of world Jewellery sales. •Annual growth rate of 15%. •Largest consumer – 20% of global consumption •Organised Sector is Rs 2400 Crore •Unorganised sector •Market for branded jewellery will be worth $2.28 Billion by 2010
- 4. Changing Scenario Yesterday • Familyjeweler • Investment • Traditional designs • Purchase on Occasion Today • Branded • Fashion • Fashionable , lightweight • Gifts
- 5.
- 6. reliance retail BrandedJewellery ‡ First store was launched in November 2007. ‡ Investment of about Rs.120 million. ‡ Jewellery collection has been assimilated fromdifferent parts of India. ‡ Reliance is the second corporate after the Tatas to enter the Rs 70,000 crore Indian jewellery industry. ‡
- 7.
- 8. • Reliance pursueda strategy of backward integration Corporate strategy Expansion saturation.
- 9. For More Informationor to Download contact us at [email protected]
- 10. For More Informationor to Download contact us at [email protected]