Impact of Hygiene Training and
Promotion on Health Outcomes and
 Facility Usage in an Urban Slum


                By Dr. Renée A Botta and
                   Dr. Karen C. Loeb
                  University of Denver
Kenya & Kibera
• About 34% of Kenyans live in urban
  areas, with approximately 2.5 million
  living in Nairobi.
• The urban poor make up 55% of Nairobi’s
  total population and occupy 5% of the
  total residential land area.
• Kibera is an informal settlement situated
  on the southwestern part of the city of
  Nairobi.
• The square mile of Kibera comprises 11
  villages and is home to over half a million
  people living in slum conditions of single
  rooms mostly made of mud and
  corrugated iron sheets.
Poor Sanitation, water quality and hygiene
                increase child mortality
• About 4 billion cases of diarrhea per
  year cause about 1.8 million deaths,
  mostly among children.
• Diarrhea is the second largest killer of
  children, accounting for
  approximately 21% of deaths of
  children under 5.
Kibera Informal Settlement
                   (Nairobi, Kenya)

                                               • Unsafe water, inadequate
                                                 sanitation and poor hygiene
                                                 cause 88% of diarrheal cases
                                                 according to The World Health
                                                 Organization (WHO).
                                               • In Kibera, the mortality rate for
                                                 children under 5 is 19%.


The average under-five child mortality rate
across eight informal settlements of
Nairobi, Kenya, is 35% higher than the
national figure. In some of the slums, child
mortality rates are more than twice the
rural figure.
Our solution
Research indicates investment in hygiene promotion,
sanitation and water services is the most cost-effective
way to reduce child mortality.
Every US$1 spent on improving water supply and sanitation
produces economic gains of at least US$5 and perhaps as
much as US$28, depending on local circumstances.
Adding hygiene promotion can double the impact of
sanitation facilities alone
We believe the high failure rate for adequate wat/san is a
direct result of settling merely for the construction of
facilities as the desired outcome, which is why we use a
multi-faceted approach that links entrepreneurship,
business processes and planning, governance and hygiene
promotion to improved access to water and sanitation.
Project Background
Global WASHES is a community-based research collaboration of
 University of Denver (DU) faculty and graduate students, Nairobi-based
 water and sanitation organization Maji na Ufanisi, the Rotary Club of
 Denver Southeast, and faculty and students from universities in
 Nairobi.
Our first goal is to develop and test a model of sustainable and scalable
 water and sanitation (wat/san) facilities through research and capacity
 building in Kibera, an informal settlement in Nairobi, Kenya.
Our second goal is to maximally empower Kiberans as wat/san
 advocates, colleagues, entrepreneurs, and facility managers.
We have 8 facilities in the Silanga Village of Kibera, originally funded by
 a substantial 3-H Grant from Rotary International.
We also have new facilities funded by the Hungarian Embassy and the
 Swedish Embassy in another village in Kibera as well as an informal
 settlement in Mombasa.
We work with Community Health Workers (CHWs), which have been
 established by the Kenyan Ministry for Public Health & Sanitation, and
 with women’s groups and other community based organizations
 (CBOs).
Areas of Research
• Health and Hygiene Training
       •   Hygiene KAP (Knowledge, Attitudes, Practices)
       •   Behavior Change with Theory
       •   Hygiene Messaging
       •   Health Communication
       •   Income Generation as Hygiene Motivator
• Business Planning
       •   Standard Operating Procedures
       •   Project Management Oversight
       •   Usage and Financial (E & R) Records
       •   Break-Even Analysis for Enterprises
       •   Positive Net Margin Drivers
       •   Social Entrepreneurship and Social Franchising
       •   Sustainability Assessment (3 P’s)
• Local Governance
       •   Organizational Structure and Dynamics
       •   Cooperation with Utilities
       •   Geographical Mapping
       •   Communication
       •   Social Capital
Hygiene Education & Promotion
        Proper hand washing and water purification is
         imperative in reducing diarrhea and ultimately
         saving lives
           Research has shown proper hand washing can
            reduce the incidence of diarrhea by 40%
        We sought to develop a campaign to promote the
         adoption of hygiene behaviors known to reduce
         the incidence of diarrhea
        One major problem with using social marketing
         behavior change campaigns in developing
         countries is that after the intervention is
         completed and researchers leave, the falloff rate
         for behaviors is very high.
        Some researchers have suggested that sustaining
         healthy behaviors requires continuous monitoring
         and promotion, as well as ongoing community
         mobilization.
        We suggest that linking entrepreneurial hygiene
         endeavors is another way to sustain behaviors
Our Hygiene Promotion
Participatory, community influenced, train-the-trainer approach
The facilities provide a platform for community-run hygiene trainings.
Hygiene practices tend to fade once promotion ends; however, our model
incentivizes ongoing hygiene promotion and training
Trainers motivated to continue training because can make money selling
liquid soap, water purification, and other hygiene-promotion related
items.
Another key incentive for continuing hygiene practices is the reduction in
diarrhea within the community and the associated socio-economic gain
related to increased attendance at school and work.
Training includes: hygiene and health connections, hygiene practices in
the community, hand washing songs, role playing for peer education and
behavior modeling, making soap, making safe water storage containers,
making hand washing stations, and making hygiene promotion messages.
Linking hygiene promotion to social
         entrepreneurship
• Formative research conducted to design the hygiene
  training to be tailored to the community indicated cost
  and control over the environment were the major
  barriers to practicing good hygiene
• Thus, we sought to reduce those barriers in sustainable
  ways
• Further, the research revealed liquid soap to be cost-
  effective to produce and a chlorine water pruification
  treatment to be cost effective to sell in individual doses
• Community health workers (CHWs) and community
  members were interested in exploring soap making and
  water purification sales as small
  business/microenterprise ventures.
Methods in Brief
• Household surveys conducted to establish baseline and to
  learn more about the community for tailoring the hygiene
  training
• Baseline health data also collected from AMREF
• Facilities (and thus neighborhoods around facilities)
  randomly assigned
• Training conducted
• Messages printed, placed in facilities and given to CHWs
• Post-test household surveys conducted as well as
  community observations
• 3 months after post-test household surveys conducted,
  post, post-test household surveys conducted, as well as
  community observations
• Facility data collected monthly
• Monitoring and evaluation continues
• Health data from AMREF collected quarterly
Outcomes: Usage
                        Total Usage
                 2500



                 2000
Number of Uses




                 1500
                                      Nyando
                                      41

                 1000                 Jola
                                      MSF
                                      Kisinga
                  500                 Okere
                                      Wamunyu

                    0
Outcomes: Usage
                        Toilet Usage
                 1600

                 1400
Number of Uses




                 1200

                 1000
                                       Nyando
                  800                  41
                                       Jola
                  600
                                       MSF
                  400                  Kisinga

                  200                  Okere
                                       Wamunyu
                    0
Outcomes: hygiene practices
Self reported hand washing with soap at key times
significantly increased pre to post test
More importantly, demonstrated proper hand washing also
increased from pre to post test
When take into consideration treatment versus control
facilities (because we randomly assigned training and soap
sales by facility)
   Treatment facilities saw average 1 point improvement, whereas
   the other five combined saw average 0.3 improvement – we
   expected some spillover given the size of the community
Water treatment went from 51% doing nothing and 21%
using chlorine treatment to 32% using chlorine treatment
(post) 18% doing nothing and 36% using chlorine
(post, post)with 26% doing nothing. (change post to post
post in doing nothing is mostly due to those who were
boiling no longer doing anything) These are statistically
significant changes.
Outcomes: hygiene practices
Health outcomes also improved pre to post
  Diarrhea rates dropped
    Self reported and AMREF data
    AMREF data not able to tease out by facility so overall
    for community compared to control villages
    Self reported diarrheal rates dropped more near
    treatment facilities than other facilities
  Missed work rates dropped
    Highest gains near treatment facilities
  Falloff? Looking at post versus post post
    Small falloff but maintained signif increase from
    baseline
Conclusions

Increased access to:      Improvements in:
• water purification      • Diarrhea rates
• soap                    • Perceived health
• hand washing stations   • Missed work
                          • Proper hand washing
• hygiene training
                          • Water purification
• hygiene messaging
                          • Improved toilet
• water                     usage
• toilets

Open 2013: Impact of Hygiene Training and Promotions on Health Outcomes and Facility Usage in Urban Slums

  • 1.
    Impact of HygieneTraining and Promotion on Health Outcomes and Facility Usage in an Urban Slum By Dr. Renée A Botta and Dr. Karen C. Loeb University of Denver
  • 2.
    Kenya & Kibera •About 34% of Kenyans live in urban areas, with approximately 2.5 million living in Nairobi. • The urban poor make up 55% of Nairobi’s total population and occupy 5% of the total residential land area. • Kibera is an informal settlement situated on the southwestern part of the city of Nairobi. • The square mile of Kibera comprises 11 villages and is home to over half a million people living in slum conditions of single rooms mostly made of mud and corrugated iron sheets.
  • 3.
    Poor Sanitation, waterquality and hygiene increase child mortality • About 4 billion cases of diarrhea per year cause about 1.8 million deaths, mostly among children. • Diarrhea is the second largest killer of children, accounting for approximately 21% of deaths of children under 5.
  • 4.
    Kibera Informal Settlement (Nairobi, Kenya) • Unsafe water, inadequate sanitation and poor hygiene cause 88% of diarrheal cases according to The World Health Organization (WHO). • In Kibera, the mortality rate for children under 5 is 19%. The average under-five child mortality rate across eight informal settlements of Nairobi, Kenya, is 35% higher than the national figure. In some of the slums, child mortality rates are more than twice the rural figure.
  • 5.
    Our solution Research indicatesinvestment in hygiene promotion, sanitation and water services is the most cost-effective way to reduce child mortality. Every US$1 spent on improving water supply and sanitation produces economic gains of at least US$5 and perhaps as much as US$28, depending on local circumstances. Adding hygiene promotion can double the impact of sanitation facilities alone We believe the high failure rate for adequate wat/san is a direct result of settling merely for the construction of facilities as the desired outcome, which is why we use a multi-faceted approach that links entrepreneurship, business processes and planning, governance and hygiene promotion to improved access to water and sanitation.
  • 6.
    Project Background Global WASHESis a community-based research collaboration of University of Denver (DU) faculty and graduate students, Nairobi-based water and sanitation organization Maji na Ufanisi, the Rotary Club of Denver Southeast, and faculty and students from universities in Nairobi. Our first goal is to develop and test a model of sustainable and scalable water and sanitation (wat/san) facilities through research and capacity building in Kibera, an informal settlement in Nairobi, Kenya. Our second goal is to maximally empower Kiberans as wat/san advocates, colleagues, entrepreneurs, and facility managers. We have 8 facilities in the Silanga Village of Kibera, originally funded by a substantial 3-H Grant from Rotary International. We also have new facilities funded by the Hungarian Embassy and the Swedish Embassy in another village in Kibera as well as an informal settlement in Mombasa. We work with Community Health Workers (CHWs), which have been established by the Kenyan Ministry for Public Health & Sanitation, and with women’s groups and other community based organizations (CBOs).
  • 7.
    Areas of Research •Health and Hygiene Training • Hygiene KAP (Knowledge, Attitudes, Practices) • Behavior Change with Theory • Hygiene Messaging • Health Communication • Income Generation as Hygiene Motivator • Business Planning • Standard Operating Procedures • Project Management Oversight • Usage and Financial (E & R) Records • Break-Even Analysis for Enterprises • Positive Net Margin Drivers • Social Entrepreneurship and Social Franchising • Sustainability Assessment (3 P’s) • Local Governance • Organizational Structure and Dynamics • Cooperation with Utilities • Geographical Mapping • Communication • Social Capital
  • 8.
    Hygiene Education &Promotion  Proper hand washing and water purification is imperative in reducing diarrhea and ultimately saving lives  Research has shown proper hand washing can reduce the incidence of diarrhea by 40%  We sought to develop a campaign to promote the adoption of hygiene behaviors known to reduce the incidence of diarrhea  One major problem with using social marketing behavior change campaigns in developing countries is that after the intervention is completed and researchers leave, the falloff rate for behaviors is very high.  Some researchers have suggested that sustaining healthy behaviors requires continuous monitoring and promotion, as well as ongoing community mobilization.  We suggest that linking entrepreneurial hygiene endeavors is another way to sustain behaviors
  • 9.
    Our Hygiene Promotion Participatory,community influenced, train-the-trainer approach The facilities provide a platform for community-run hygiene trainings. Hygiene practices tend to fade once promotion ends; however, our model incentivizes ongoing hygiene promotion and training Trainers motivated to continue training because can make money selling liquid soap, water purification, and other hygiene-promotion related items. Another key incentive for continuing hygiene practices is the reduction in diarrhea within the community and the associated socio-economic gain related to increased attendance at school and work. Training includes: hygiene and health connections, hygiene practices in the community, hand washing songs, role playing for peer education and behavior modeling, making soap, making safe water storage containers, making hand washing stations, and making hygiene promotion messages.
  • 12.
    Linking hygiene promotionto social entrepreneurship • Formative research conducted to design the hygiene training to be tailored to the community indicated cost and control over the environment were the major barriers to practicing good hygiene • Thus, we sought to reduce those barriers in sustainable ways • Further, the research revealed liquid soap to be cost- effective to produce and a chlorine water pruification treatment to be cost effective to sell in individual doses • Community health workers (CHWs) and community members were interested in exploring soap making and water purification sales as small business/microenterprise ventures.
  • 13.
    Methods in Brief •Household surveys conducted to establish baseline and to learn more about the community for tailoring the hygiene training • Baseline health data also collected from AMREF • Facilities (and thus neighborhoods around facilities) randomly assigned • Training conducted • Messages printed, placed in facilities and given to CHWs • Post-test household surveys conducted as well as community observations • 3 months after post-test household surveys conducted, post, post-test household surveys conducted, as well as community observations • Facility data collected monthly • Monitoring and evaluation continues • Health data from AMREF collected quarterly
  • 14.
    Outcomes: Usage Total Usage 2500 2000 Number of Uses 1500 Nyando 41 1000 Jola MSF Kisinga 500 Okere Wamunyu 0
  • 15.
    Outcomes: Usage Toilet Usage 1600 1400 Number of Uses 1200 1000 Nyando 800 41 Jola 600 MSF 400 Kisinga 200 Okere Wamunyu 0
  • 16.
    Outcomes: hygiene practices Selfreported hand washing with soap at key times significantly increased pre to post test More importantly, demonstrated proper hand washing also increased from pre to post test When take into consideration treatment versus control facilities (because we randomly assigned training and soap sales by facility) Treatment facilities saw average 1 point improvement, whereas the other five combined saw average 0.3 improvement – we expected some spillover given the size of the community Water treatment went from 51% doing nothing and 21% using chlorine treatment to 32% using chlorine treatment (post) 18% doing nothing and 36% using chlorine (post, post)with 26% doing nothing. (change post to post post in doing nothing is mostly due to those who were boiling no longer doing anything) These are statistically significant changes.
  • 17.
    Outcomes: hygiene practices Healthoutcomes also improved pre to post Diarrhea rates dropped Self reported and AMREF data AMREF data not able to tease out by facility so overall for community compared to control villages Self reported diarrheal rates dropped more near treatment facilities than other facilities Missed work rates dropped Highest gains near treatment facilities Falloff? Looking at post versus post post Small falloff but maintained signif increase from baseline
  • 18.
    Conclusions Increased access to: Improvements in: • water purification • Diarrhea rates • soap • Perceived health • hand washing stations • Missed work • Proper hand washing • hygiene training • Water purification • hygiene messaging • Improved toilet • water usage • toilets

Editor's Notes

  • #3 Renee
  • #4 Half of all diarrhea related deaths are in Africa
  • #6 “While rural populations generally have lower levels of access, the sanitation associated risk may be greater for the urban poor” (2012)average under 5 mortality rate quoted above comes from water aid report 2008According to the World Health Organization, every US$1 spent on improving water supply and sanitation produces economic gains of at least US$5 and perhaps as much as US$28, depending on local circumstances. Investment in hygiene promotion, sanitation and water services is the most cost-effective ways of reducing child mortality.(2011)Can double impact of sanitation facilities alone by adding hygiene promotion (3ie, 2009)
  • #11 We protect our families from diarrhea. We wash our hands with soap every time.Wash your hands with soap every time, especially at these important times.
  • #13 In this case we are talking about social entrepreneurship not just entrepreneurship because these businesses also help to push hygiene education in addition to making money for the women entrepreneurs