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A REPORT ON
SUMMER INTERSHIP/PROJECTWORK
FOR
NJ INDIA INVESTS PVT. LTD. NADIAD
Submitted to
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2
IM)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
CHANGA
Prepared by
PATEL HARSH.A
ID No: 13PGDM006
Under the Guidance of
Ms. Krima Patel
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2
IM)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
AT & PO. CHANGA – 388 421 TA: PETLAD DIST. ANAND, GUJARAT
JULY 2014
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DECLARATION
I Patel Harsh, student of the second-year PGDM program at Indukaka Ipcowala Institute of
Management (I2IM) hereby declare that the report on summer training and project work entitled “A
Study on Knowledge of mutual fund among LIFE INSURANCE agents in Kapadwanj Gujarat” is
the result of my own work I also acknowledge the other works and publications cited in the report.
Place: Changa (Signature)
Date: Harsh A Patel
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ACKNOWLEDGEMENT
I would like to take the opportunity to thank all those who helped me in the successful completion
of my Summer Internship Program (SIP). To start with, I would like to thank the organization NJ
India Invest Pvt. Ltd. for providing me the chance to undertake this internship study.
I would like to express a deep gratitude towards Dr. Govind Dave, Dean of Indukaka Ipcowala
Institute of Management, who gave an opportunity to experience the working environment of an
organization.
I wish to place on records, my deep sense of gratitude and sincere appreciation to my company
guide, Mr. Sagar Patel, of NJ India Invest Pvt. Ltd., Nadiad, who suggested and prepared the
framework of the project. I would also like to thank him for his continuous support, advice and
encouragement, throughout the course of this project.
I am deeply grateful to my faculty guide Miss Krima Patel for her invaluable suggestions,
comments, feedback and support throughout the internship.
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Contents
PART 1 ............................................................................................................................................... 4
1. MUTUAL FUND INDUSTRY IN INDIA ................................................................................... 5
1.1HISTORY OF MUTUAL FUND ................................................................................................... 5
2. ABOUT NJ INDIA INVEST PVT. LTD. .................................................................................. 7
2.1 INTRODUCTION ......................................................................................................................... 7
2.2 EVALUATION AND HISTORY.................................................................................................. 8
2.3 VISION AND MISSION ............................................................................................................. 10
2.4 MANAGEMENT STRUCTURE ................................................................................................ 11
2.5 PRODUCTS ................................................................................................................................ 11
2.6 GEOGRAPHICAL SPREAD OF FACILITIES.......................................................................... 12
3. FUNCTINAL AREAS............................................................................................................. 13
3.1 AMC’S WITH NJ INDIA INVEST ............................................................................................ 13
3.2 NJ'S GROUP COMPANY: ......................................................................................................... 14
3.3 LINEAGE.................................................................................................................................... 18
3.4 360° - ADVISORY PLATFORM OF NJ FUNDZ ..................................................................... 18
3.5 MARKETING SUPPORT........................................................................................................... 19
3.6 TECHNOLOGY.......................................................................................................................... 20
3.7 CUSTOMER CARE.................................................................................................................... 22
3.8 TRAINING AND SUPPORT...................................................................................................... 23
3.9 DISTRIBUTION CHANNEL..................................................................................................... 24
3.10 SERVICES OFFERED BY NJ FUNDZ ................................................................................... 25
4. FINANCIAL ANALYSIS ..................................................................................................... 30
5. TASK AND ACTIVITIES PERFORMED AT THE ORGANIZATION........................ 31
6. MY LEARNING FROM THE STUDY OF THE ORGANIZATION............................... 35
PART 2 ............................................................................................................................................. 36
1.INTRODUCTION ........................................................................................................................ 36
2.LITERATURE REVIEW............................................................................................................ 36
3.RESEARCH GAP ........................................................................................................................ 37
4.RESEARCH OBJECTIVE.......................................................................................................... 37
5.RESEARCH MODEL.................................................................................................................. 37
6.HYPOTHESIS .............................................................................................................................. 37
7.RESEARCH DESIGN: DESCRIPTIVE/EXPLORATORY…………………………………38
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Part 1
1. Mutual Fund Industry In India
1.1History of Mutual Fund
The mutual fund industry in India started in 1963 with the formation of Unit Trust of India,
at the initiative of the Government of India and Reserve Bank. The history of mutual funds in India
can be broadly divided into four distinct phases.
 First Phase – 1964-87
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up
by the Reserve Bank of India and functioned under the Regulatory and administrative control of the
Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development
Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first
scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crore of
assets under management.
 Second Phase – 1987-1993 (Entry of Public Sector Funds)
1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks
and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC).
SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed by Can
bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual
Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its
mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. At the end of
1993, the mutual fund industry had assets under management of Rs.47, 004 crore.
 Third Phase – 1993-2003 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian mutual fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in
which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI
were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin
Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SEBI (Mutual
Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations
in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. The number
of mutual fund houses went on increasing, with many foreign mutual funds setting up funds in India
and also the industry has witnessed several mergers and acquisitions. As at the end of January 2003,
there were 33 mutual funds with total assets of Rs. 1, 21,805 crore. The Unit Trust of India with
Rs.44, 541 crore of assets under management was way ahead of other mutual funds.
 Fourth Phase – since February 2003
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In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was
bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India
with assets under management of Rs.29, 835 crore as at the end of January 2003, representing
broadly, the assets of US 64 scheme, assured return and certain other schemes. The Specified
Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed
by Government of India and does not come under the purview of the Mutual Fund Regulations. The
second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with
SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI
which had in March 2000 more than Rs.76, 000 crore of assets under management and with the
setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with
recent mergers taking place among different private sector funds, the mutual fund industry has
entered its current phase of consolidation and growth. As at the end of September 2004, there were
29 funds, which manage assets of Rs.153108 crore under 421 schemes.
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2. About NJ India Invest Pvt. Ltd.
2.1 Introduction
Here NJ stands for Mr. Neeraj Choksi and Mr. Jignesh Desai the Chairman of the company.
NJ India Invest Pvt. Ltd. is one of the leading advisors and distributors of financial products and
services in India. Established in year 1994, NJ has over a decade of rich exposure in financial
investments space and portfolio advisory services. From a humble beginning, NJ over the years has
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evolved out to be a professionally managed, quality conscious and customer focused financial /
investment advisory & distribution firm. NJ prides in being a professionally managed, quality
focused and customer centric organization. The strength of NJ lies in the strong domain knowledge
in investment consultancy and the delivery of sustainable value to clients with support from cutting-
edge technology platform, developed in-house by NJ.
At NJ we believe in …
 having single window, multiple solutions that are integrated for simplicity and sapience
 making innovations, accessions, value-additions, a constant process
 Providing customers with solutions for tomorrow which will keep them above the curve, today.
2.2 Evaluation and History
NJ had over INR 15,000* Cores of mutual fund assets under advice with a wide presence in
over 130 locations* in 22 states* in India. The numbers are reflections of the trust, commitment and
value that NJ shares with its clients.
At NJ, we continue to innovate, enrich our intellect, and ask critical questions. We challenge
our own processes and systems on constant basis to emerge more convinced. At NJ, we continue to
expand the scope and depth of our offerings, making apt use of technological support.
Philosophy
At NJ our Service and Investing philosophy inspire and shape the thoughts, beliefs, attitude,
actions and decisions of our employees. If NJ would resemble a body, our philosophy would be our
spirit which drives our body.
Service Philosophy
Our primary measure of success is customer satisfaction. We are committed to provide our
customers with continuous, long-term improvements and value-additions to meet the needs in an
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exceptional way. In our efforts to consistently deliver the best service possible to our customers, all
employees of NJ will make every effort to.
 Think of the customer first, take responsibility, and make prompt service to the customer a priority.
 Deliver upon the commitments & promises made on time.
 Anticipate, visualize, understand, meet, exceed our customer's needs.
 Bring energy, passion & excellence in everything we do.
 Be honest and ethical, in action & attitude, and keep the customer’s interest supreme.
 Strengthen customer relationships by providing service in a thoughtful & proactive manner and
meet the expectations, effectively.
Investing Philosophy
We aim to provide Need-based solutions for long-term wealth creation we aim to provide all
customers of NJ, directly or indirectly, with true, unbiased, need-based solutions and advice that
best meets their stated & un-stated needs. In our efforts to provide quality financial & investment
advice, we believe that.
 Clients want need-based solutions, which fits them.
 Long-term wealth creation is simple and straight.
 Asset-Allocation is the ideal & the best way for long-term wealth creation.
 Educating and disclosing all the important facets which the customer needs to be aware of, is
important.
 The solutions must be unbiased, feasible, practical, executable, measurable and flexible.
 Constant monitoring and proper after-sales service is critical to complete the on-going process.
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2.3 Vision And Mission
Vision
To be the leader in our field of business through,
 Total Customer Satisfaction
 Commitment to Excellence
 Determination to Succeed with strict adherence to compliance
 Successful Wealth Creation of our Customers
Mission
“Ensure creation of the desired value for our customers, employees and associates, through
constant improvement, innovation and commitment to service & quality. To provide solutions
which meet expectations and maintain high professional & ethical standards along with the
adherence to the service commitments.”

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2.4 Management Structure
The management at NJ brings together a team of people with wide experience and
knowledge in the financial services domain. The management provides direction and guidance to
the whole organization. The management has strong visions for NJ as a globally respected company
providing comprehensive services in financial sector.
The 'Customer First' philosophy in deeply ingrained in the management at NJ. The aim of the
management is to bring the best to the customers in terms of
 Range of products and services offered
 Quality Customer Service
All the key members of the organization put in great focus on the processes & systems under
the diverse functions of business. The management also focuses on utilizing technology as the key
enabler for all the activities and to leverage the technology for enhancing overall customer
experience.
The key members of the management are:
Mr. Neeraj Choksi Jt. Managing Director
Mr. Jignesh Desai Jt. Managing Director
Key Sales Team:
Mr.Misbah.Baxamusa National Head
Mr. Naveen Rathod V.P. (Sales)
Mr.KulbhushanNandwani A.V.P. (Marketing)
Mr. Prashant Kakkad A.V.P. (Sales)
Key Executive Team:
Mr. Shirish Patel Information Technology
Mr.AbhishekDubey Business Process
Mr. VinayakRajput Operations
Mr. Dhaval Desai Human Resources
Mr. Col. Dixit Administration
Mr. Tejas Soni Finance
Mr. Viral Shah Research
Mr.RakeshTokarkar Compliance
2.5 Products
NJ offers advisory and distribution services on the following products.
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1. Mutual funds – covering all AMCs & all schemes,
2. Fixed deposits of companies,
3. Government/RBI bonds,
4. Infrastructure Bonds,
5. Approved securities for charitable trusts, etc
2.6 Geographical Spread of Facilities
NJ Wealth Advisors draws its lineage from NJ India Invest, which established in 1994, is
one of India's largest advisors & distributors of financial products. With over 17 Lakh customers
and presence in over 130 locations in about 22 states and over Rs.1,500* crore of mutual fund
assets under advice (AUM), NJ understands the customers' needs and delivers solutions in the field
of investment management and product distribution. At NJ we strive to establish strong processes
and set global best practices in what we do.
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3. Functinal Areas
3.1 AMC’s with NJ India Invest
 Axis Mutual Fund  Mirae Asset Mutual Fund
 Baroda Pioneer Mutual Fund  Morgan Stanely Mutual Fund
 Birla Sun life Mutual Fund  Motilal Oswal Mutual Fund
 BNP Paribas Mutual Fund  Peerless Mutual Fund
 BOI AXA Mutual Fund  PineBridge Mutual Fund
 DSP Black Rock Mutual Fund Pramerica Mutual Fund
 DWS Mutual Fund  Quantum Mutual Fund
 Edelweiss Mutual Fund  Reliance Mutual Fund
 FranklinTempletonMutualFund  Religare Invesco Mutual Fund
 Goldman Sachs Mutual Fund  Sahara Mutual Fund
 HDFC Mutual Fund  SBI Mutual Fund
 HSBC Mutual Fund  Sundaram Mutual Fund
 ICICI Prudential Mutual Fund  TATA Mutual Fund
 IDBI Mutual Fund  Taurus Mutual Fund
 IDFC Mutual Fund  UTI Mutual Fund-UTI TSL
 IIFL Mutual Fund
 JM Financial Mutual Fund
 JP Morgan Mutual Fund
 Kotak Mutual Fund
 L&T Mutual Fund
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3.2 NJ's Group Company:
NJ India Invest has two broad distinct divisions of business as follows.
NJ Funds Network:
It started in 2003, is a dedicated channel for providing independent financial advisors or
IFA's with a complete business platform for the strengthening and development of their advisory
practice. NJ offers advisors under its network will all the products; support and services that enables
them add considerable value to their business, emerge as a 'new age professional financial advisor'
and compete confidently in the industry.
Established as a distinct entity, NJ Wealth Advisors Pvt. Ltd. seeks to offer comprehensive
financial planning and portfolio advisory services to premium clients. With NJ Wealth Advisors, NJ
seeks to leverage the strong financial advisory and portfolio management skills gained in over a
decade of experience in the industry. NJ Wealth Advisors offers its clients with quality, unbiased,
need-based advisory services & investment solutions.
NJ Wealth Advisors:
It is a provider of comprehensive investment advisory and product distribution services.
With a strong lineage, NJ Wealth Advisors possesses rich experience and strong domain
understanding in delivering quality investment advisory services to its clients. We address your
investment management and advisory concerns through our process driven approach and
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comprehensive technological offerings. Our services are customized to meet your specific needs in
wealth creation and wealth management.
NJ Gurukul:
This sporadic growth in terms of need of performers in financial advisory services has lead
to the crunch of available performers. Though lots of youngsters are getting into financial advisory
services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a
prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch
effective business. Building long term relationship with clients depends upon possessing clear edge
over others in the field. Hence continuous people development has an important role in building this
fraternity.
Fin logic Technology:
Technology has traditionally been NJ's key strength. Our offering on the technological front
is unmatched, vibrant, and comprehensive in nature. Our focus & commitment on technology can
be gauged from the fact that we have set-up distinct entity with a very strong, talented work-force
for the sole purpose of providing the best to NJ in terms of technology and support. Fin logic
Technologies (India) Pvt. Ltd. does all the development & support work in-house on a continuous
basis. It has successfully developed & implemented a powerful support system for the mutual fund
distribution business at NJ with a provision for integrating the same with other investment products
as well as the financial accounting system.
NJ India Realty:
From India to a New India – the world as we know is in a metamorphosis today. The stage
is wide open for those who are in transformation themselves and to those who wish to be a part of
it. The changing landscape offers a miscellany of great opportunities and greater challenges. Riding
past the obscurity with sense and executing functions with efficiency, will be the key to turning
your realty aspirations into a reality.
At NJ India Realty we understand the challenges in shaping reality from your realty
aspirations. With our fully integrated end-to-end service model we offer solutions that would enable
you to meet the challenges of development, fortify your own transformation and exploit the
opportunities available in the Indian realty sector.
At NJ India Realty we have made backward & forward integration of value-added services to
the core-realty services which lie at the heart of the business. The services at NJ India Realty enable
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continual partnership right from idea to its reality, encompassing all functional & operational
undertakings. At NJ India Realty we aim to provide you with substantive value in
 Delivering core realty services
 Execution of the other value-added services
NJ India Realty has a rich experience and a vast repertoire in project planning & execution in
the realty domain. The strong processes and systems in place ensure the effective & timely
execution of the projects. High-quality assurance forms the under-current in the entire value-chain
of service delivery.
NJ India Realty brings with it professional management, total quality consciousness,
confidence and keenness to offer customers with high-quality development at attractive value
propositions. At NJ India Realty we commit ourselves to the continuous improvements, accessions
in the value-chain and the best practices adopted by the industry.
The team at NJ India Realty aims to not only fulfill but also exceed your desired value. With
the vast experience & strong delivery mechanism, we at NJ India Realty ensure that you are
successful in shaping reality from your realty aspirations.
Build One
An integrated service model offering end-to-end - 360° Realty Services to cater to the
diverse needs of corporate & developers in project management & execution managing realty
projects right from identification to marketing is a lengthy process replete with many challenges.
You may be keen to execute realty projects for commercial / residential purposes but may not be
equipped with the right skill-sets / know-how for the undertaking.
Build-One offers you with an integrated service model meeting the entire realty business
need to help you successfully undertake your realty projects. Build-One offers you with a unified
value-chain of core realty services with critical forward & backward integration of other value-
added services. The services are effectively streamlined enabling steady progression of the projects,
right from idea conceptualisation to profit generation / hand-over, encompassing all functional &
operational tasks.
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With a vast experience in project management & execution, NJ India Realty offers you with
true business value in successful execution of realty projects with enhanced delivery of the desired
value.
Select One
An integrated service model offering solutions for meeting the diverse real-estate needs of
corporate & retail customers in transacting properties finding the right property at the right value
and best buyer for a property is the crux of any realty solution. At NJ India Realty we prise this
critical element of retailing and aim to provide you with an integrated service model that not only
focuses on you meeting your desired needs but also on enhancing the overall experience of the
transaction.
Select-one offers clients with solutions for property leasing, purchases, for investments or
for occupancy, and solutions for out-right sales of or leasing of existing properties. The scope of
properties embraces both commercial & residential projects / properties. The integrated value-added
services ensure that the solutions are feasible, authentic, secure & profitable.
Leveraging upon the strengthens of the parent NJ, NJ India Realty aims to offer you with
attractive options and operational guidance to satisfactorily realise your realty dreams.
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3.3 Lineage
NJ India Realty, a business division of NJ India Invest Pvt. Ltd., one of the leading advisors
and distributors of financial products & services in India. NJ India Invest, established in year 1994,
has rich experience in wealth management & marketing / distribution of financial products in the
industry. NJ has a very wide network of over 17000 financial advisors spread across India. NJ also
offers portfolio advisory & investment advisory services to a large segment of HNI & Corporate
clients. As on 31st Jan'14, NJ had its presence across 130 locations in 22 states in India with over
INR 15,000 crore of assets under advice. NJ seeks to leverage its strong advisory and distribution
set-up to give extra-boost to the realty business.
Clientele:
NJ India Realty has executed many key projects for private clients and corporate. Among our
growing list of clients are …
 Reliance Industries Ltd.
 L&T Ltd.
 Gulf Oil Corporation Ltd.
 Birla AT&T Communications Ltd.
 Tata Projects Ltd.
 Torrent Power
 Meridian Enterprise Pvt. Ltd.
 Gemstar Company Pvt. Ltd.
 NJ India Invest Pvt. Ltd.
 Shri Sathya Sai Trust
 NIF Exports
3.4 360° - Advisory Platform Of Nj Fundz
360° is not an angle but 360°advisor platform it means by how many ways NJ helps their
advisor to develop their Business.
NJ offers you with a unique, comprehensive business platform to help you grow & develop
your advisory practice in a powerful, effective way. The platform delivers much more to you,
keeping you above curve - both on your business front and on client services.
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3.5 Marketing Support
The Marketing Team will help you give the relevant support needed for effective sales,
creating brand and for the development of your business.
The Marketing / Sales team will help you with the following marketing support …
 Branded Flyers and One-pagers for products, new launches/NFOs, services, etc
 Business Organizers, Performance Review Hand-books, etc
 Communication support – NJ Knowledge Edge and NJ I-Gurukul series Letters, Direct Mail pieces
Email Communications for products, new launches/NFOs, services, etc Calculators and Tools for
effective communication to clients Support in form of NJ websites, web services and product
development Branded Presentations.
Effective marketing support would help you complete your offering and package it properly. Such
support would also add to your effectiveness in sales activities.
NJ India Invest and NJ Fundz Network enjoy a strong brand in the industry. An NJ Fundz
Network Partner leverages upon this brand in the market to gain credibility and acceptance. NJ aims
to support the NJ Fundz Partners in marketing indirectly by contributing through written articles,
advertisements in various magazines, newspapers, etc.
Sales & Development Support
Sales and development support form an integral part at NJ. Each NJ Fundz Network Partner
has a dedicated Relationship Executive and/or a Relationship Manager.
The Relationship Executive stays in touch with you on an ongoing, regular basis and
provides you with all the support that you need. Your requirements in terms of sales, marketing
materials, application forms, etc would be taken care of.
Normally the team at NJ would help you with …
 Joint Calls to your clients
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 Presentations at your Client Meets
 Organizing Sales Meets, Fairs and Workshops Business sales planning and helping you achieve
your personal business targets
You may even get experts from industry like Sales/Marketing Heads, Fund Managers, and
Senior Executives to speak at your Client Meets. Such activities have helped our Partners to gain
rapid acceptance, trust and goodwill in the markets.
The active support from the sales team from NJ has helped transform the businesses of many
Partners working with us.
Print shop
At NJ we understand the importance of an effective marketing support. At NJ we have
initiated the Print Shop to a cutting marketing edge to our advisors.
Print Shop Features:
Pre-defined inventory / marketing materials available on an online menu card. Advisors
only need to place orders after viewing samples online Customization of marketing materials for
advisors to reflect their brand, contact details, etc NJ does all the conceptualization, designing,
content and printing work. Materials are sent to the advisors to the door step.
Print Shop Advantages:
 Advisors get quality marketing materials with their own brand and much lower costs …
 Advisors using Print Shop services get benefits in …
 Client Acquisition
 Client Loyalty
 Communication to Existing Clients
 Business mobilization
Items available presently available in Print Shop:
 Leaflets & Flyers
 Banners & Hoardings
 Human Hoardings
 Monthly Newsletters
 One pagers
 Canopy & Tents
3.6 Technology
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Technology is the biggest differentiator NJ pots a lot of efforts and resources are put in to
build a technological edge to give you the best possible services to you so that you give the same to
your clients.
Technology has been and is our key strength. What we offer on the technological front is
unique and comprehensive. Our focus can be gauged from the fact that we have a separate sister
concern started for the sole purpose of providing the best support to NJ in terms of technology.
High infrastructural spending is done to improve & strengthen our deliverables on this
technological front. Fin logic Technologies (India) Pvt. Ltd. does all the development work in-
house on a continuous basis through its team of talented professionals. All the tools, services,
products, etc offered by NJ has been developed in-house according to what we feel.
In today’s world much is dictated by two important words – Information and Technology.
NJ realizes this more than anyone else. And that’s way we make constant efforts to keep you ahead
of the curve and ensure that you and your client receive quality, accurate and timely information.
But technology by itself cannot make a difference. Only when technology is combined with strong
domain knowledge and understanding of customer needs, can it truly help make a significant
difference. And this is what NJ has achieved and aims to continue doing so.
Your Total Technology Solution Website creation and Management
 On-line Automatic Investment Accounts to all clients
 Centralized Online Automatic Advisor Account (Partners Desk) for Management, MIS, Portfolio
Access, etc
 Marketing, Sales and other support through application of technology
There exists a strong difference in quality, scope and type of reports offered by NJ against
other distributors. NJ, with very strong domain knowledge – especially in mutual funds, and with
investment-management perspective offers reports that are superior to other advisors and brokers
and are even superior compared to what many good banks offer.
Further, the Partners Desk service offered by NJ is a pioneering effort in the industry. The
kind of tools and reports offered on the Desk is unique, more useful and superior to those offered by
other distributors.
Data Management at NJ has made arrangements to receive the following … Details of
transaction of any nature in Mutual Funds by any client, through our Associates or us, on a Daily
basis NAV, Dividend, and other details of all the Mutual Fund schemes on a Daily basis, Monthly
Portfolio and other important information of all the Mutual Fund schemes All relevant details of
Direct Equities like – Prices, Dividends, Bonus, Market Capitalizations, etc on a Daily basis.
Partner Desk
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The Partners Desk is a unique offering of great use to Independent Financial Advisors. The
Partners Desk lies at the heart of the NJ Fundz offering exclusive to NJ Fundz Partners. The
Partners Desk is a web-based online account, which is updated on a daily basis.
The Partner Desk is the tool to keep you in full control of your business. The following are
the tools available to you at the desk …
Tools to Service Nests subscribed by you … Includes – Mutual Fund Nest, Web Nest,
Wealth Nest, etc
Comprehensive MIS Reports Client Portfolio Access AUM, Income, Brokerage,
Transaction, and many other reports Comprehensive SIP Reports Important Client reports The
Partners Desk gives you all the reports and insights that will help you in keeping records and
management of your business.
With Partners Desk …
 You do not need to maintain back-office records and reports with yourself
 You do not need to maintain records of the investments done by your clients
 You can centrally manage your NJ Services, send Queries, check Emails, etc
 You can effectively use reports/tools to improve your services to your clients and develop your
business
 You can do all the above – anytime, anywhere!
3.7 Customer Care
NJ Customer Care offers you with a 'Single Service Point' to all the advisors to help solve
their customer queries. Our centralized team of Customer Care Executives would solve your queries
at the earliest. You can also view the latest status of all your queries online.
As an NJ Advisor you may submit your queries to Customer Case Executives by
…Telephonic Email or Online directly through your Advisors (Partners) Desk NJ has also
introduced a TOLL FREE number for NJ Customer Care. Members of NJ Fundz Network can now
call on 1800 233 0155 from throughout India and submit their Queries.
Customer Care Objectives:
 Solve customer queries within defined turn-around times.
 Serve Advisors as single contact point for all service related issues.
 Provide complete transparency and information to customers on queries.
 Set a quality customer service benchmark in the industry Query Management Automated On-line
Query Management Module is used to efficiently handle the queries of our Advisors/Associates.
 Query entered is automatically forwarded to concerned person who can immediately solve the
same.
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 Status is updated online and turnaround time for different types of queries defined.
 Alerts for unsolved queries are automatically shouted to the higher management in instill discipline
stringent actions taken against non-compliance.
3.8 Training and Support
Making people benefit from the growing economy is possible by attracting them to
participate in Equity for long term, to make their money work for themselves and create wealth. For
this to happen, a huge force of effective Financial Advisors is needed.
Formation of fraternity of effective financial advisors is possible by spreading awareness
and enabling people qualify requisite examination and develop skills to function as qualified
Financial Advisor.
This sporadic growth in terms of need of performers in financial advisory services has lead
to the crunch of available performers. Though lots of youngsters are getting into financial advisory
services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a
prerequisite.
Advisory function demands updated knowledge, backed up by honed skills to fetch effective
business. Building long term relationship with clients depends upon possessing clear edge over
others in the field. Hence continuous people development has an important role in building this
fraternity.
Though there is a mushroom growth of bodies offering training, the deficiency of training
centers and effective trainers is very much there.
In addition to the organizations craving for right training facilities, a whole lot of un-taped
junior population needs to be oriented towards basics of investment, significance of financial
planning for wealth creation, right at the inception of their careers to be better off.
24
With this philosophy, we try to offer all possible products, services and support which an Advisor
would need in his business.
The support functions are generally in the following areas …
 Business Planning and Strategy
 Training and Development – Self and of employees
 Products and Service Offerings
 Business Branding
 Marketing
 Sales and Development
 Technology
 Advisors Resources - Tools, Calculators, etc...
 Research
 Communications
With this comprehensive supporting platform, the NJ Fundz Partners stays ahead of the curve in
each respect compared to other Advisors/competitors in the market.
3.9 Distribution Channel
25
A new mutual fund product may have all the desired qualities but that does not ensure its
spontaneous acceptance by customers. Success would greatly depend on appropriate distribution
and promotion. The identification of appropriate market segments for the product, selection of
appropriate distribution channels and promotional aids are essential.
The Indian mutual fund industry is going through a phase of transformation since
liberalization. Liberalization has opened the way for foreign investors in the mutual fund. This has
increased the pace of evolution in the industry. Institutional investors dominate the industry. They
hold majority of the Indian mutual fund assets, whereas retail investors account for small portion of
total asset under management. The low penetration among the retail investors can be attributed to
their lack of awareness and risk-aversion attitude.
3.10 Services Offered By NJ Fundz
There are various services provided by NJ which are below described in chart.
A good product/service offering, targeted at meeting the needs of the clients, lies at the
center of any business. With customers today expecting single window solutions and services,
successful and easy integration of products is the need of the hour.
Any Advisor should wake up to this and other crucial changes taking place and try to adapt
himself to this change to avoid being out-dated and out-serviced.
At NJ we try to foresee such changes and develop solutions that are new, needed and well
appreciated in the industry. The services offered on the NJ Fundz Network are unique in the
industry. The services are designed to equip the independent advisors with all the support and tools
needed for a successful business. NJ provides services and support where an advisor may feel ill
equipped and make them their strengths. The Partner on the NJ Fundz Network instantly beats
competition by being on the Network itself. It’s a new paradigm.
26
Products presently on offer …
At the basic product level NJ has a basket of the following
 Mutual funds – covering all AMCs & schemes,
 Life Insurance (Prudential ICICI)
 Fixed deposits of companies,
 Government/RBI bonds,
 Infrastructure Bonds,
 Approved securities for charitable trusts, etc
Above this, we have a comprehensive offering for Independent Financial Advisors who wish
to transform and grow their business.
Such an offering is exclusive for Advisors who enroll as NJ Fundz Network Partner
Services Offer to NJ Fundz Network Partners
 Mutual Fund Nest
 Web Nest
 Wealth Nest
 Mutual Fund NEST
The Mutual Fund Nest is a unique platform wherein your clients would have a separate mutual
fund investment account, available online, automatically reflecting all mutual fund transactions
routed through you.
This service is would be great for all your mutual fund investors investing through you. They
would truly appreciate this 'Complete Online Mutual Fund Investment Account' with truly
comprehensive, insightful reports available to them. This service is a basic service availed by all NJ
Fundz Partner.
FEATURES
Unique
This product is unique, one of its kind, in the industry especially with the scope, type and
quality of reports that is available.
On-line Automatic
The account is available online - any time anywhere to your clients. Mutual Fund Nest reflects
the 'real value' of your mutual fund investment with the values updated on a daily basis. Further all
mutual fund transactions of your clients routed through you will only be automatically displayed,
creating a preference for your service and a barrier for your competitors to break.
Comprehensive
27
The offering is comprehensive and complete given the contents and from utility point of view.
The account is very comprehensive with the scope, extent, quality of reports and the insights that
they deliver to your clients.
REPORTS
Portfolio
These are truly unique reports giving valuable insights to your clients on their investments.
Reports include - Sector Exposures, AMC Exposures, Dividend History, etc
Transaction
This report gives complete records of all the transactions made by your clients.
Valuation
These reports, available with sub-options, would help your clients to keep a regular track on
the growth of their investments in a better way.
Profit & Loss
Your client would get complete P&L computation reports for taxation purposes with break-
ups of short-term & long-term capital gains. The reports are available with sub-options.
Performance
This would give the overall performance of all the investments of your clients. The reports are
available with sub-options.
 WEB NEST
Web Nest is a great product and a must for any advisor. It basically is a service wherein you
get your own branded website with certain additional features/contents along with a Client Desk
from where your Clients can login to their on-line accounts.
You will have a choice of selecting the domain name as - www.yourname.njfundz.com for
your website.
FEATURES
Your Brand
The Website will highlight your own brand. You can put your name, logo along with your
contact details, introduction, etc. Your clients will log-in from your website, thus creating a
preference/brand for your service.
On-line Automatic
All the reports and contents available on the website will be updated on a daily basis,
automatically so that all the information available is the latest. Needless to say your, clients on-line
investment accounts will be updated daily.
Comprehensive
28
The offering is comprehensive and complete given the contents and from utility point of
view. You do not have to bother about maintenance, up gradation, updating of data, etc from your
end.
CONTENTS
Client Desk
Your clients can directly login from Client Desk on your website to view their online
accounts. A great value-add, this can highlight your brand and service.
Returns Calculator
Your clients can get historical returns of any scheme/s according to their sub-types as on any
given date.
SIP Calculator
Your clients can even get historical SIP returns for any selected period and amount.
Application Forms
Offers download facility to your clients for Application Forms of Mutual Fund Schemes of
any AMC
Planners
Your clients can make use of the financial planning tools like Child Education, Child Marriage and
Retirement Calculators on your website.
Guest Book
Visitors to your website can submit their details online along with any comments/requests for your
reference. You can later access this information and even contact them.
 Wealth NEST
Wealth Nest is a unique, revolutionary product/platform wherein your client would have
complete investment account covering all investment assets. You can offer this unique,
comprehensive investment account to your selected important clients.
This service is ideal for your big clients - HNIs and Corporate alike, where you can make a
head-start with this product and impress them and make them your loyal clients. Such an integrated
product with the quality, scope of reports is unique in the industry.
29
30
4. Financial Analysis
Customer 17, 00,000
Advisors 17,500
Employees 1200
Presence 130
States 22
31
5. Task And Activities Performed At The Organization
Name: Harsh Patel
ID no: 13PGDM006
Name of the Company: N. J. Group
City: Nadiad
Company guide: Mr. Sagar Patel
Faculty guide: Prof. Krima
Topic: A Study Awareness of mutual fund among LIFE INSURANCE agents
Area of training: Finance
Training report period: From 26th
May to 07th
July 2014
 26TH
May-
Subject: Mutual Fund
Guide: Sagar patel,
Place: Nadiad
Mutual Fund:
> Definition
> Concept
> Needs of mutual fund
> Mutual fund in market – work of mutual fund
> Types of mutual fund
 27th
May-
Subject: About N. J. Group
Guide: Sagar patel,
Place: Nadiad
N. J. Group:
> History
> Products and Services
> N. J. wealth
Product basket
Client Services
360' Distribution platform
 28th
May-
Assignment subject: Types of mutual fund schemes
32
>Open-ended schemes
>Close-ended schemes
>interval schemes
>Growth schemes
>Income schemes
>Balanced schemes
>money market/Liquid schemes
 29th
May-
Subject: Awareness of Different Financial Products among Financial Advisors
Guide: Sagar patel,
Place: Nadiad
N. J. Products:
> SIP
> Tax free bonds
> Debenture
> Real Estate
> Mutual fund
>liquid fund
N. J. Services:
> Commercial banking services
> Investment banking services
> Foreign exchange services
>investment services
> Insurance
> Other financial servicesMarket share
 30th
May-
Subject: Detailed analysis of Publication of N.J. “Performance”
Guide: Sagar patel,
Place: Nadiad
“Performance”
> Equity market
> Debt market
> Mutual Fund industry AUM comparison
> Analysis of Investment portfolio
33
> Load structure
> Risk ratios
> SIP Returns, Values
> Companies performance
 31st
May-
Subject: How to deal with clients
Guide: Sagar patel,
Place: Nadiad
Know the client:
> Age
> Occupation
> Expected return
> Goal
> Risk
> Investment amount
 2nd
June-
 Subject: Financial Planing
Guide: Sagar patel,
Place: Nadiad
Financial Planing:
> Meaning
> Basics
> Why Financial Planing
> Objectives
> Financial Planing - at personal level, at corporate level
 3rd
june-
Subject: Questionnaire
Guide: Sagar patel,
Place: Nadiad
Questionnaire:
> To get contact details
> To know the clients
34
> To know the market scenario of investment
> To improve communication skill
> To make client aware about N. J. Group
 4th
June-
Subject: Study of all financial services of NJ group
Guide: Sagar patel,
Place: Nadiad
Companies:
> Axis
> Birla Sun Life
> HDFC
> ICICI
> SBI
Planing of this week-
> Questionnaire fill up
> Meeting with clients
 5th
to 10th
June-
Subject- Questionnaire fill up and Tele calling
Guide-Mr. Sagar Patel
Place-Nadiad
Tele calling-
- Life Insurance Agents
Questionnaire fillup-
- At LIC Office
This week’s planning-
- Questionnaire fill up
- Tele calling
- Meeting with share brokers
 11th
to 26th
June-
Subject- Questionnaire fill up and Tele calling
Guide-Mr. Sagar Patel
Place-Nadiad
35
Tele calling-
- Life Insurance Agents
Questionnaire fillup-
- At LIC Office
This week’s planning-
- Questionnaire fills up
- Tele calling
- Meeting with share brokers
6. My Learning From The Study Of The Organization
During my training I did different department work like as marketing department,
finance department, firstly when I started my training than I did a work in marketing department.
Under Sagar sir and they taught me how did we work in market how we sale a product in the
market, how to deal with client and how we contact with customers. He learnt basic things which
are necessary for a market. Then I did training in finance department where I saw the work of the
department, how they entered customer’s data and in last I do a work in field work where I learnt
how is we do an entry of a form in daily record and which type of document necessary and how we
can talk with him face to face. I and my colleague Jayesh Patel met 60 people who are LIC agents.
The amount spent in advertising and marketing per year will give better and satisfactory returns.
36
Part 2
A Study on Knowledge of mutual fund among LIFE INSURANCE agents in
Kapadwanj Gujarat
1. Introduction
The economy is highly influenced by the Financial System of the country. The Indian
Financial System has been broadly divided into two segments: the organized and unorganized. An
investor has a wide array of investment avenues available. Economic well being in the long run
depends significantly on how wise he invests
A Mutual Fund is a trust that pools the savings of a number of investors who share a
common financial goal. The money thus collected is then invested in capital market instruments
such as shares, debentures and other securities. The income earned through these investments and
the capital appreciation realized is shared by its unit holders in proportion to the number of units
owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed basket of securities at a
relatively low cost. The flow chart below describes broadly the working of a mutual fund
Mutual fund is indeed of great benefit in this respect. They provide the services of
experienced and skilled professionals who determine this risk and monitor them on a going basis
and they are also backed up by research, done by individual Asset Management Company (AMC)
based on the fund objectives.
2. Literature Review
1. T Devasenathipathi, P T Saleendran and A Shanmugasundaram, 2007
In many ways the entry of private players has marked a second coming for the sector. Within three
years, the sector has undergone a makeover offering the market more choice, better service, quicker
settlement, tighter regulations, and greater awareness. Furthermore, from this study, the author
strongly believes that the purchasing decision of the consumer depends on quality, accessibility and
promptness of services, which may lead a company aquire the top rank with a huge market share.
2. Soumya Saha and Munmun Dey, 2011
MF industry in India has a large untapped market. There is a great potential for this industry as
more people are falling back on professional management of their funds at low cost and minimum
risk. This market potential can be tapped by closely scrutinizing investor behavior to identify their
expectations and design products to suit their risk appetite and return expectations. Presently, as
more and more funds are entering the industry, strategic marketing decisions of these companies are
vital for their survival. Apart from other MF companies, these companies also face competition
from saving instruments with varied risk-return combination. Investors have become more alert and
choosy. Hence, the success of an MF depends on complete understanding of the psychology of the
small investor. Under such a situation, the present exploratory study is an attempt to understand the
financial behavior of MF investors in connection with scheme preference and selection which
would help the MFs to gauge the investor expectations and changing
3. J Arulsuresh and S Rajamohan, 2010
LIC is a service-oriented industry. It is purely dependent on agents. It should provide quality service
to the agents, such as good commission, good reward, easy process of loan, fastest process of
document verification and so on that play an important role in motivating the agents. An agent is a
primary source for procurement of insurance business, and as such, his role is the cornerstone for
37
building a solid edifice of LIC. To effect a good quality of life insurance sale, an agent must be
equipped with technical aspects of insurance knowledge, must process analytical ability to analyse
human needs, must keep himself abreast with up-to-date knowledge of merits and demerits of other
instruments of investment available in the financial market and must been downed with a burning
desire for social service, and overall they must possess and develop an undeterred determination to
service as a life insurance salesmen. In short, he must be an agent with a professional approach in
life insurance salesmanship. Such an agency force is expected to be helpful not only in proper field
underwriting but also after sales, servicing-concomitant and essential elements for higher retention
of business.
4. Dr. Suresh Chandra, Siddhartha Shukla,2012
A Mutual Fund is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is then invested in capital market instruments such as
shares, debentures and other securities. The income earned through these investments and the
capital appreciation realized is shared by its unit holders in proportion to the number of units owned
by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed basket of securities at a relatively low
cost. The flow chart below describes broadly the working of a mutual fund:
5. Charles Chamness, Matt Jauchius,2009
Financial Literacy has been the centre of attraction in recent times in many countries like UAE, US,
UK, and Australia. But each time the study was done it was done for different aspects. Hussein A.
Hassan Al Tamimi and Al Anood Bin Kalli’s research study (2009)4 on Financial Literacy in UAE
tells that the Literacy level of investors of people of UAE is way below the needed level. It also
analyses the relationship between various factors which influence the investment decision. The
study found a significant level of difference in the Literacy level in terms of Gender, women were
found to have much lesser knowledge of Investment options as compared to men. It also found that
if the investor is well financially educated then it had a significant effect on investment.
3. Research Gap
 By the study of various Articles and literature review, I found that there is need for research and find
out the Awareness of mutual fund among LIFE INSURANCE agents in current market.
4. Research Objective
o The main Objective of this Study has been to Understand and Analyse the Awareness of mutual
fund among LIFE INSURANCE agents in current market.
o To know what Problem Faces while LIFE INSURANCE agents are not Aware among mutual fund
5. Research Model
6. Hypothesis
1. Ho=Agents are not aware with Different Mutual Fund schemes
DEPENDENT VARIABLES INDEPENDENT VARIABLES
 LIFE INSURANCE Agents  Market
 Knowledge About Mutual Fund  Age of the investors
 Location
 Perception of Agent
38
2. H1=Agents are aware with Different Mutual Fund schemes
7. Research Design: Descriptive / Exploratory
 Sources of Data
Primary date of life insurance agent
 Data Collection Tool
Questionnaire
 Sample Size
60 Agents
 Sampling Unit
Life Insurance Agent in kapadwanj regains
 Sampling Method
Convenience Sampling Method
8. DATA ANALYSIS
INTERPRETATION
1. Gender: ( ) Male
( ) Female
From the above data, it can be seen that out of 60 respondents,56 (93%) respondents are male and
4(7%) are female. It should be noted that the male agent are more than female in kapadwanj regain.
2. How many years of experience do you have in this field?
( ) < 1 year ( ) 1 year to 2 years
( ) 2 years to 3 years ( ) 3 years to 4 years
( ) 4 years to 5 years ( ) > 5 years
93%
7%
Gender
Male Female
39
From the above data, it can be seen that out of 60 respondents,0(0%) respondents have experience
of 1to2 yr, 1(2%) are having 2to3 years, 6(10%) are having 3to4yr 12(20% )are people having
4to5yr and 41(68%) are having >5yr experience. It should be noted that the youth that is people
having age of >5yr experience are more in life insurance agents in kapadwanj regain.
3. Which of the following factors motivates you most for work?
a. Growth in business ( ) b. Profit ( )
c. Experience ( ) d. Give best services ( )
From the above data, it can be seen that out of 60 respondents, 14(23%) respondents are motivates
from growth in business, 20(33%) are motivates from the profit , 5(8%) are motivates from
experience, 21(35% )are motivates from the giving best services. It should be noted that the youth
that is people motivates by the profit and giving best services are more in life insurance agents in
kapadwanj regain.
0% 0% 2%
10%
20%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
< 1 year 1 year to 2
years
2 years to 3
years
3 years to 4
years
4 years to 5
years
> 5 years
How many years of experience do you
have in this field?
23%
33%
8%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
1. Growth in
business
2. Profit 3. Experience 3. Give best
services
Which of the following factors motivates
you most for work?
40
4. Are you satisfied in this occupation?
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 56(93%) respondents are satisfied
with business, 4(7%) are not satisfied with business. It should be noted that the most of all life
insurance agents are satisfied with this business in kapadwanj regain.
5. Do you think your work is according to your qualification and skills?
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 60(100%) respondents are think this
work is according to his qualification and skills. It should be noted that the all life insurance agents
are think this work is according to his qualification and skills in kapadwanj regain.
6. What is the market scenario in this field?
93%
7%
Satisfied
Yes
No
100%
0%
Work is According to your
Qualification and Skills
Yes
No
41
Very good ( ) Good ( ) Fair ( ) Poor ( ) Very poor ( )
From the above data, it can be seen that out of 60 respondents,6(10%) respondents say current
market is very good, 38(63%) are say currant market is good, 15(25%) are say currant market is
fair, 1(2% )are say currant market is poor and 0(0%) are say currant market is very poor. It should
be noted that the current market is good in kapadwanj regain.
7. Are you aware about Mutual fund?
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 38(62%) respondents are aware
about mutual fund, 23(38%) are not aware about mutual fund. It should be noted that the many of
all life insurance agents are not aware about mutual fund in kapadwanj regain.
8. with a view of financial goal, in which products investors invest their amount?
( ) Equity
( ) Insurance
10%
63%
25%
2% 0%
0%
10%
20%
30%
40%
50%
60%
70%
Very good Good Fair Poor Very poor
What is the market scenario in this field?
62%
38%
Are you aware about Mutual fund?
Yes
No
42
( ) Mutual fund
( ) Fixed Deposit
( ) Real estate
( ) Other
Here most of the agent consider insurance and fixed deposit are high invest in market. Out of 60
agent, 86% of the agent believe that main product brings are insurance and fixed deposit.12% of the
agent are believe that invest is in real estate. No one speak equity and other investment is good for
the invest in financial goal, but every people have their own perception.
9. Have you cleared AMFI (Mutual Fund) exam?
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 55 (92%) respondents are not give
mutual fund exam, 5(8%) are given mutual fund exam. The above data gives us the information that
the life insurance agents are cleared mutual fund exam.
10. Would you like to give AMFI exam?
0%
43%
2%
43%
12% 0%
0%
10%
20%
30%
40%
50%
Equity Insurance Mutual
fund
Fixed
Deposit
Real estate Other
with a view of financial goal, in which
products investors invest their amount?
8%
92%
Have you cleared AMFI (Mutual
Fund) exam?
Yes
No
43
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 14 (23%) respondents are like to
give mutual fund exam and 46(77%) are not like to give mutual fund exam. The above data gives us
the information that the life insurance agents are not interested in mutual fund exam in kapadwanj
region.
11. As compared to Mutual fund, which other investment products provides more returns.
( ) PPF
( ) FD
( ) Post
( ) Stock market
( ) All of the above
Here most of the agent considers PPF and FD are more returns in finance product in market. Out of
60 agent, 92% of the agent speak PPF and FD are given more returns than mutual fund.8% of the
agent speak post and stock market are given more returns than mutual fund.
12. Do you think that Mutual fund advisory business is one of the highest income generating business
23%
77%
Would you like to give AMFI exam?
Yes
No
50%
42%
3% 5%
0%
10%
20%
30%
40%
50%
60%
PPF FD Post Stock market
As compared to Mutual fund, which other
investment products provides more returns?
44
among other invest?
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 50 (83%) respondents are not think
Mutual fund advisory business is one of the highest income generating business among other invest,
10(17%) respondents are think Mutual fund advisory business is one of the highest income
generating
business among other invest. The above data gives us the information that the life insurance
agents are
not think mutual fund is highest income generating business.
13. Are you interested in becoming partner of N.J. Group?
( ) Yes
( ) No
From the above data, it can be seen that out of 60 respondents, 56 (93%) respondents are not
interested in becoming partner of N.J. Group, 4(7%) are interested in becoming partner of N.J.
Group. The above data gives us the information that the life insurance agents are not interested in
becoming partner of N.J. Group.
17%
83%
Do you think that Mutual fund advisory business is one of
the highest income generating business among other
invest?
Yes
No
7%
93%
Are you interested in becoming partner of
N.J. Group?
Yes
No
45

NJ INDIA INVESTS PVT. LTD.

  • 1.
    1 A REPORT ON SUMMERINTERSHIP/PROJECTWORK FOR NJ INDIA INVESTS PVT. LTD. NADIAD Submitted to INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2 IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) CHANGA Prepared by PATEL HARSH.A ID No: 13PGDM006 Under the Guidance of Ms. Krima Patel INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2 IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) AT & PO. CHANGA – 388 421 TA: PETLAD DIST. ANAND, GUJARAT JULY 2014
  • 2.
    2 DECLARATION I Patel Harsh,student of the second-year PGDM program at Indukaka Ipcowala Institute of Management (I2IM) hereby declare that the report on summer training and project work entitled “A Study on Knowledge of mutual fund among LIFE INSURANCE agents in Kapadwanj Gujarat” is the result of my own work I also acknowledge the other works and publications cited in the report. Place: Changa (Signature) Date: Harsh A Patel
  • 3.
    3 ACKNOWLEDGEMENT I would liketo take the opportunity to thank all those who helped me in the successful completion of my Summer Internship Program (SIP). To start with, I would like to thank the organization NJ India Invest Pvt. Ltd. for providing me the chance to undertake this internship study. I would like to express a deep gratitude towards Dr. Govind Dave, Dean of Indukaka Ipcowala Institute of Management, who gave an opportunity to experience the working environment of an organization. I wish to place on records, my deep sense of gratitude and sincere appreciation to my company guide, Mr. Sagar Patel, of NJ India Invest Pvt. Ltd., Nadiad, who suggested and prepared the framework of the project. I would also like to thank him for his continuous support, advice and encouragement, throughout the course of this project. I am deeply grateful to my faculty guide Miss Krima Patel for her invaluable suggestions, comments, feedback and support throughout the internship.
  • 4.
    4 Contents PART 1 ...............................................................................................................................................4 1. MUTUAL FUND INDUSTRY IN INDIA ................................................................................... 5 1.1HISTORY OF MUTUAL FUND ................................................................................................... 5 2. ABOUT NJ INDIA INVEST PVT. LTD. .................................................................................. 7 2.1 INTRODUCTION ......................................................................................................................... 7 2.2 EVALUATION AND HISTORY.................................................................................................. 8 2.3 VISION AND MISSION ............................................................................................................. 10 2.4 MANAGEMENT STRUCTURE ................................................................................................ 11 2.5 PRODUCTS ................................................................................................................................ 11 2.6 GEOGRAPHICAL SPREAD OF FACILITIES.......................................................................... 12 3. FUNCTINAL AREAS............................................................................................................. 13 3.1 AMC’S WITH NJ INDIA INVEST ............................................................................................ 13 3.2 NJ'S GROUP COMPANY: ......................................................................................................... 14 3.3 LINEAGE.................................................................................................................................... 18 3.4 360° - ADVISORY PLATFORM OF NJ FUNDZ ..................................................................... 18 3.5 MARKETING SUPPORT........................................................................................................... 19 3.6 TECHNOLOGY.......................................................................................................................... 20 3.7 CUSTOMER CARE.................................................................................................................... 22 3.8 TRAINING AND SUPPORT...................................................................................................... 23 3.9 DISTRIBUTION CHANNEL..................................................................................................... 24 3.10 SERVICES OFFERED BY NJ FUNDZ ................................................................................... 25 4. FINANCIAL ANALYSIS ..................................................................................................... 30 5. TASK AND ACTIVITIES PERFORMED AT THE ORGANIZATION........................ 31 6. MY LEARNING FROM THE STUDY OF THE ORGANIZATION............................... 35 PART 2 ............................................................................................................................................. 36 1.INTRODUCTION ........................................................................................................................ 36 2.LITERATURE REVIEW............................................................................................................ 36 3.RESEARCH GAP ........................................................................................................................ 37 4.RESEARCH OBJECTIVE.......................................................................................................... 37 5.RESEARCH MODEL.................................................................................................................. 37 6.HYPOTHESIS .............................................................................................................................. 37 7.RESEARCH DESIGN: DESCRIPTIVE/EXPLORATORY…………………………………38
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    5 Part 1 1. MutualFund Industry In India 1.1History of Mutual Fund The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the Government of India and Reserve Bank. The history of mutual funds in India can be broadly divided into four distinct phases.  First Phase – 1964-87 Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crore of assets under management.  Second Phase – 1987-1993 (Entry of Public Sector Funds) 1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed by Can bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. At the end of 1993, the mutual fund industry had assets under management of Rs.47, 004 crore.  Third Phase – 1993-2003 (Entry of Private Sector Funds) With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. The number of mutual fund houses went on increasing, with many foreign mutual funds setting up funds in India and also the industry has witnessed several mergers and acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1, 21,805 crore. The Unit Trust of India with Rs.44, 541 crore of assets under management was way ahead of other mutual funds.  Fourth Phase – since February 2003
  • 6.
    6 In February 2003,following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29, 835 crore as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and certain other schemes. The Specified Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed by Government of India and does not come under the purview of the Mutual Fund Regulations. The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76, 000 crore of assets under management and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end of September 2004, there were 29 funds, which manage assets of Rs.153108 crore under 421 schemes.
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    7 2. About NJIndia Invest Pvt. Ltd. 2.1 Introduction Here NJ stands for Mr. Neeraj Choksi and Mr. Jignesh Desai the Chairman of the company. NJ India Invest Pvt. Ltd. is one of the leading advisors and distributors of financial products and services in India. Established in year 1994, NJ has over a decade of rich exposure in financial investments space and portfolio advisory services. From a humble beginning, NJ over the years has
  • 8.
    8 evolved out tobe a professionally managed, quality conscious and customer focused financial / investment advisory & distribution firm. NJ prides in being a professionally managed, quality focused and customer centric organization. The strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable value to clients with support from cutting- edge technology platform, developed in-house by NJ. At NJ we believe in …  having single window, multiple solutions that are integrated for simplicity and sapience  making innovations, accessions, value-additions, a constant process  Providing customers with solutions for tomorrow which will keep them above the curve, today. 2.2 Evaluation and History NJ had over INR 15,000* Cores of mutual fund assets under advice with a wide presence in over 130 locations* in 22 states* in India. The numbers are reflections of the trust, commitment and value that NJ shares with its clients. At NJ, we continue to innovate, enrich our intellect, and ask critical questions. We challenge our own processes and systems on constant basis to emerge more convinced. At NJ, we continue to expand the scope and depth of our offerings, making apt use of technological support. Philosophy At NJ our Service and Investing philosophy inspire and shape the thoughts, beliefs, attitude, actions and decisions of our employees. If NJ would resemble a body, our philosophy would be our spirit which drives our body. Service Philosophy Our primary measure of success is customer satisfaction. We are committed to provide our customers with continuous, long-term improvements and value-additions to meet the needs in an
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    9 exceptional way. Inour efforts to consistently deliver the best service possible to our customers, all employees of NJ will make every effort to.  Think of the customer first, take responsibility, and make prompt service to the customer a priority.  Deliver upon the commitments & promises made on time.  Anticipate, visualize, understand, meet, exceed our customer's needs.  Bring energy, passion & excellence in everything we do.  Be honest and ethical, in action & attitude, and keep the customer’s interest supreme.  Strengthen customer relationships by providing service in a thoughtful & proactive manner and meet the expectations, effectively. Investing Philosophy We aim to provide Need-based solutions for long-term wealth creation we aim to provide all customers of NJ, directly or indirectly, with true, unbiased, need-based solutions and advice that best meets their stated & un-stated needs. In our efforts to provide quality financial & investment advice, we believe that.  Clients want need-based solutions, which fits them.  Long-term wealth creation is simple and straight.  Asset-Allocation is the ideal & the best way for long-term wealth creation.  Educating and disclosing all the important facets which the customer needs to be aware of, is important.  The solutions must be unbiased, feasible, practical, executable, measurable and flexible.  Constant monitoring and proper after-sales service is critical to complete the on-going process.
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    10 2.3 Vision AndMission Vision To be the leader in our field of business through,  Total Customer Satisfaction  Commitment to Excellence  Determination to Succeed with strict adherence to compliance  Successful Wealth Creation of our Customers Mission “Ensure creation of the desired value for our customers, employees and associates, through constant improvement, innovation and commitment to service & quality. To provide solutions which meet expectations and maintain high professional & ethical standards along with the adherence to the service commitments.” 
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    11 2.4 Management Structure Themanagement at NJ brings together a team of people with wide experience and knowledge in the financial services domain. The management provides direction and guidance to the whole organization. The management has strong visions for NJ as a globally respected company providing comprehensive services in financial sector. The 'Customer First' philosophy in deeply ingrained in the management at NJ. The aim of the management is to bring the best to the customers in terms of  Range of products and services offered  Quality Customer Service All the key members of the organization put in great focus on the processes & systems under the diverse functions of business. The management also focuses on utilizing technology as the key enabler for all the activities and to leverage the technology for enhancing overall customer experience. The key members of the management are: Mr. Neeraj Choksi Jt. Managing Director Mr. Jignesh Desai Jt. Managing Director Key Sales Team: Mr.Misbah.Baxamusa National Head Mr. Naveen Rathod V.P. (Sales) Mr.KulbhushanNandwani A.V.P. (Marketing) Mr. Prashant Kakkad A.V.P. (Sales) Key Executive Team: Mr. Shirish Patel Information Technology Mr.AbhishekDubey Business Process Mr. VinayakRajput Operations Mr. Dhaval Desai Human Resources Mr. Col. Dixit Administration Mr. Tejas Soni Finance Mr. Viral Shah Research Mr.RakeshTokarkar Compliance 2.5 Products NJ offers advisory and distribution services on the following products.
  • 12.
    12 1. Mutual funds– covering all AMCs & all schemes, 2. Fixed deposits of companies, 3. Government/RBI bonds, 4. Infrastructure Bonds, 5. Approved securities for charitable trusts, etc 2.6 Geographical Spread of Facilities NJ Wealth Advisors draws its lineage from NJ India Invest, which established in 1994, is one of India's largest advisors & distributors of financial products. With over 17 Lakh customers and presence in over 130 locations in about 22 states and over Rs.1,500* crore of mutual fund assets under advice (AUM), NJ understands the customers' needs and delivers solutions in the field of investment management and product distribution. At NJ we strive to establish strong processes and set global best practices in what we do.
  • 13.
    13 3. Functinal Areas 3.1AMC’s with NJ India Invest  Axis Mutual Fund  Mirae Asset Mutual Fund  Baroda Pioneer Mutual Fund  Morgan Stanely Mutual Fund  Birla Sun life Mutual Fund  Motilal Oswal Mutual Fund  BNP Paribas Mutual Fund  Peerless Mutual Fund  BOI AXA Mutual Fund  PineBridge Mutual Fund  DSP Black Rock Mutual Fund Pramerica Mutual Fund  DWS Mutual Fund  Quantum Mutual Fund  Edelweiss Mutual Fund  Reliance Mutual Fund  FranklinTempletonMutualFund  Religare Invesco Mutual Fund  Goldman Sachs Mutual Fund  Sahara Mutual Fund  HDFC Mutual Fund  SBI Mutual Fund  HSBC Mutual Fund  Sundaram Mutual Fund  ICICI Prudential Mutual Fund  TATA Mutual Fund  IDBI Mutual Fund  Taurus Mutual Fund  IDFC Mutual Fund  UTI Mutual Fund-UTI TSL  IIFL Mutual Fund  JM Financial Mutual Fund  JP Morgan Mutual Fund  Kotak Mutual Fund  L&T Mutual Fund
  • 14.
    14 3.2 NJ's GroupCompany: NJ India Invest has two broad distinct divisions of business as follows. NJ Funds Network: It started in 2003, is a dedicated channel for providing independent financial advisors or IFA's with a complete business platform for the strengthening and development of their advisory practice. NJ offers advisors under its network will all the products; support and services that enables them add considerable value to their business, emerge as a 'new age professional financial advisor' and compete confidently in the industry. Established as a distinct entity, NJ Wealth Advisors Pvt. Ltd. seeks to offer comprehensive financial planning and portfolio advisory services to premium clients. With NJ Wealth Advisors, NJ seeks to leverage the strong financial advisory and portfolio management skills gained in over a decade of experience in the industry. NJ Wealth Advisors offers its clients with quality, unbiased, need-based advisory services & investment solutions. NJ Wealth Advisors: It is a provider of comprehensive investment advisory and product distribution services. With a strong lineage, NJ Wealth Advisors possesses rich experience and strong domain understanding in delivering quality investment advisory services to its clients. We address your investment management and advisory concerns through our process driven approach and
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    15 comprehensive technological offerings.Our services are customized to meet your specific needs in wealth creation and wealth management. NJ Gurukul: This sporadic growth in terms of need of performers in financial advisory services has lead to the crunch of available performers. Though lots of youngsters are getting into financial advisory services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch effective business. Building long term relationship with clients depends upon possessing clear edge over others in the field. Hence continuous people development has an important role in building this fraternity. Fin logic Technology: Technology has traditionally been NJ's key strength. Our offering on the technological front is unmatched, vibrant, and comprehensive in nature. Our focus & commitment on technology can be gauged from the fact that we have set-up distinct entity with a very strong, talented work-force for the sole purpose of providing the best to NJ in terms of technology and support. Fin logic Technologies (India) Pvt. Ltd. does all the development & support work in-house on a continuous basis. It has successfully developed & implemented a powerful support system for the mutual fund distribution business at NJ with a provision for integrating the same with other investment products as well as the financial accounting system. NJ India Realty: From India to a New India – the world as we know is in a metamorphosis today. The stage is wide open for those who are in transformation themselves and to those who wish to be a part of it. The changing landscape offers a miscellany of great opportunities and greater challenges. Riding past the obscurity with sense and executing functions with efficiency, will be the key to turning your realty aspirations into a reality. At NJ India Realty we understand the challenges in shaping reality from your realty aspirations. With our fully integrated end-to-end service model we offer solutions that would enable you to meet the challenges of development, fortify your own transformation and exploit the opportunities available in the Indian realty sector. At NJ India Realty we have made backward & forward integration of value-added services to the core-realty services which lie at the heart of the business. The services at NJ India Realty enable
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    16 continual partnership rightfrom idea to its reality, encompassing all functional & operational undertakings. At NJ India Realty we aim to provide you with substantive value in  Delivering core realty services  Execution of the other value-added services NJ India Realty has a rich experience and a vast repertoire in project planning & execution in the realty domain. The strong processes and systems in place ensure the effective & timely execution of the projects. High-quality assurance forms the under-current in the entire value-chain of service delivery. NJ India Realty brings with it professional management, total quality consciousness, confidence and keenness to offer customers with high-quality development at attractive value propositions. At NJ India Realty we commit ourselves to the continuous improvements, accessions in the value-chain and the best practices adopted by the industry. The team at NJ India Realty aims to not only fulfill but also exceed your desired value. With the vast experience & strong delivery mechanism, we at NJ India Realty ensure that you are successful in shaping reality from your realty aspirations. Build One An integrated service model offering end-to-end - 360° Realty Services to cater to the diverse needs of corporate & developers in project management & execution managing realty projects right from identification to marketing is a lengthy process replete with many challenges. You may be keen to execute realty projects for commercial / residential purposes but may not be equipped with the right skill-sets / know-how for the undertaking. Build-One offers you with an integrated service model meeting the entire realty business need to help you successfully undertake your realty projects. Build-One offers you with a unified value-chain of core realty services with critical forward & backward integration of other value- added services. The services are effectively streamlined enabling steady progression of the projects, right from idea conceptualisation to profit generation / hand-over, encompassing all functional & operational tasks.
  • 17.
    17 With a vastexperience in project management & execution, NJ India Realty offers you with true business value in successful execution of realty projects with enhanced delivery of the desired value. Select One An integrated service model offering solutions for meeting the diverse real-estate needs of corporate & retail customers in transacting properties finding the right property at the right value and best buyer for a property is the crux of any realty solution. At NJ India Realty we prise this critical element of retailing and aim to provide you with an integrated service model that not only focuses on you meeting your desired needs but also on enhancing the overall experience of the transaction. Select-one offers clients with solutions for property leasing, purchases, for investments or for occupancy, and solutions for out-right sales of or leasing of existing properties. The scope of properties embraces both commercial & residential projects / properties. The integrated value-added services ensure that the solutions are feasible, authentic, secure & profitable. Leveraging upon the strengthens of the parent NJ, NJ India Realty aims to offer you with attractive options and operational guidance to satisfactorily realise your realty dreams.
  • 18.
    18 3.3 Lineage NJ IndiaRealty, a business division of NJ India Invest Pvt. Ltd., one of the leading advisors and distributors of financial products & services in India. NJ India Invest, established in year 1994, has rich experience in wealth management & marketing / distribution of financial products in the industry. NJ has a very wide network of over 17000 financial advisors spread across India. NJ also offers portfolio advisory & investment advisory services to a large segment of HNI & Corporate clients. As on 31st Jan'14, NJ had its presence across 130 locations in 22 states in India with over INR 15,000 crore of assets under advice. NJ seeks to leverage its strong advisory and distribution set-up to give extra-boost to the realty business. Clientele: NJ India Realty has executed many key projects for private clients and corporate. Among our growing list of clients are …  Reliance Industries Ltd.  L&T Ltd.  Gulf Oil Corporation Ltd.  Birla AT&T Communications Ltd.  Tata Projects Ltd.  Torrent Power  Meridian Enterprise Pvt. Ltd.  Gemstar Company Pvt. Ltd.  NJ India Invest Pvt. Ltd.  Shri Sathya Sai Trust  NIF Exports 3.4 360° - Advisory Platform Of Nj Fundz 360° is not an angle but 360°advisor platform it means by how many ways NJ helps their advisor to develop their Business. NJ offers you with a unique, comprehensive business platform to help you grow & develop your advisory practice in a powerful, effective way. The platform delivers much more to you, keeping you above curve - both on your business front and on client services.
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    19 3.5 Marketing Support TheMarketing Team will help you give the relevant support needed for effective sales, creating brand and for the development of your business. The Marketing / Sales team will help you with the following marketing support …  Branded Flyers and One-pagers for products, new launches/NFOs, services, etc  Business Organizers, Performance Review Hand-books, etc  Communication support – NJ Knowledge Edge and NJ I-Gurukul series Letters, Direct Mail pieces Email Communications for products, new launches/NFOs, services, etc Calculators and Tools for effective communication to clients Support in form of NJ websites, web services and product development Branded Presentations. Effective marketing support would help you complete your offering and package it properly. Such support would also add to your effectiveness in sales activities. NJ India Invest and NJ Fundz Network enjoy a strong brand in the industry. An NJ Fundz Network Partner leverages upon this brand in the market to gain credibility and acceptance. NJ aims to support the NJ Fundz Partners in marketing indirectly by contributing through written articles, advertisements in various magazines, newspapers, etc. Sales & Development Support Sales and development support form an integral part at NJ. Each NJ Fundz Network Partner has a dedicated Relationship Executive and/or a Relationship Manager. The Relationship Executive stays in touch with you on an ongoing, regular basis and provides you with all the support that you need. Your requirements in terms of sales, marketing materials, application forms, etc would be taken care of. Normally the team at NJ would help you with …  Joint Calls to your clients
  • 20.
    20  Presentations atyour Client Meets  Organizing Sales Meets, Fairs and Workshops Business sales planning and helping you achieve your personal business targets You may even get experts from industry like Sales/Marketing Heads, Fund Managers, and Senior Executives to speak at your Client Meets. Such activities have helped our Partners to gain rapid acceptance, trust and goodwill in the markets. The active support from the sales team from NJ has helped transform the businesses of many Partners working with us. Print shop At NJ we understand the importance of an effective marketing support. At NJ we have initiated the Print Shop to a cutting marketing edge to our advisors. Print Shop Features: Pre-defined inventory / marketing materials available on an online menu card. Advisors only need to place orders after viewing samples online Customization of marketing materials for advisors to reflect their brand, contact details, etc NJ does all the conceptualization, designing, content and printing work. Materials are sent to the advisors to the door step. Print Shop Advantages:  Advisors get quality marketing materials with their own brand and much lower costs …  Advisors using Print Shop services get benefits in …  Client Acquisition  Client Loyalty  Communication to Existing Clients  Business mobilization Items available presently available in Print Shop:  Leaflets & Flyers  Banners & Hoardings  Human Hoardings  Monthly Newsletters  One pagers  Canopy & Tents 3.6 Technology
  • 21.
    21 Technology is thebiggest differentiator NJ pots a lot of efforts and resources are put in to build a technological edge to give you the best possible services to you so that you give the same to your clients. Technology has been and is our key strength. What we offer on the technological front is unique and comprehensive. Our focus can be gauged from the fact that we have a separate sister concern started for the sole purpose of providing the best support to NJ in terms of technology. High infrastructural spending is done to improve & strengthen our deliverables on this technological front. Fin logic Technologies (India) Pvt. Ltd. does all the development work in- house on a continuous basis through its team of talented professionals. All the tools, services, products, etc offered by NJ has been developed in-house according to what we feel. In today’s world much is dictated by two important words – Information and Technology. NJ realizes this more than anyone else. And that’s way we make constant efforts to keep you ahead of the curve and ensure that you and your client receive quality, accurate and timely information. But technology by itself cannot make a difference. Only when technology is combined with strong domain knowledge and understanding of customer needs, can it truly help make a significant difference. And this is what NJ has achieved and aims to continue doing so. Your Total Technology Solution Website creation and Management  On-line Automatic Investment Accounts to all clients  Centralized Online Automatic Advisor Account (Partners Desk) for Management, MIS, Portfolio Access, etc  Marketing, Sales and other support through application of technology There exists a strong difference in quality, scope and type of reports offered by NJ against other distributors. NJ, with very strong domain knowledge – especially in mutual funds, and with investment-management perspective offers reports that are superior to other advisors and brokers and are even superior compared to what many good banks offer. Further, the Partners Desk service offered by NJ is a pioneering effort in the industry. The kind of tools and reports offered on the Desk is unique, more useful and superior to those offered by other distributors. Data Management at NJ has made arrangements to receive the following … Details of transaction of any nature in Mutual Funds by any client, through our Associates or us, on a Daily basis NAV, Dividend, and other details of all the Mutual Fund schemes on a Daily basis, Monthly Portfolio and other important information of all the Mutual Fund schemes All relevant details of Direct Equities like – Prices, Dividends, Bonus, Market Capitalizations, etc on a Daily basis. Partner Desk
  • 22.
    22 The Partners Deskis a unique offering of great use to Independent Financial Advisors. The Partners Desk lies at the heart of the NJ Fundz offering exclusive to NJ Fundz Partners. The Partners Desk is a web-based online account, which is updated on a daily basis. The Partner Desk is the tool to keep you in full control of your business. The following are the tools available to you at the desk … Tools to Service Nests subscribed by you … Includes – Mutual Fund Nest, Web Nest, Wealth Nest, etc Comprehensive MIS Reports Client Portfolio Access AUM, Income, Brokerage, Transaction, and many other reports Comprehensive SIP Reports Important Client reports The Partners Desk gives you all the reports and insights that will help you in keeping records and management of your business. With Partners Desk …  You do not need to maintain back-office records and reports with yourself  You do not need to maintain records of the investments done by your clients  You can centrally manage your NJ Services, send Queries, check Emails, etc  You can effectively use reports/tools to improve your services to your clients and develop your business  You can do all the above – anytime, anywhere! 3.7 Customer Care NJ Customer Care offers you with a 'Single Service Point' to all the advisors to help solve their customer queries. Our centralized team of Customer Care Executives would solve your queries at the earliest. You can also view the latest status of all your queries online. As an NJ Advisor you may submit your queries to Customer Case Executives by …Telephonic Email or Online directly through your Advisors (Partners) Desk NJ has also introduced a TOLL FREE number for NJ Customer Care. Members of NJ Fundz Network can now call on 1800 233 0155 from throughout India and submit their Queries. Customer Care Objectives:  Solve customer queries within defined turn-around times.  Serve Advisors as single contact point for all service related issues.  Provide complete transparency and information to customers on queries.  Set a quality customer service benchmark in the industry Query Management Automated On-line Query Management Module is used to efficiently handle the queries of our Advisors/Associates.  Query entered is automatically forwarded to concerned person who can immediately solve the same.
  • 23.
    23  Status isupdated online and turnaround time for different types of queries defined.  Alerts for unsolved queries are automatically shouted to the higher management in instill discipline stringent actions taken against non-compliance. 3.8 Training and Support Making people benefit from the growing economy is possible by attracting them to participate in Equity for long term, to make their money work for themselves and create wealth. For this to happen, a huge force of effective Financial Advisors is needed. Formation of fraternity of effective financial advisors is possible by spreading awareness and enabling people qualify requisite examination and develop skills to function as qualified Financial Advisor. This sporadic growth in terms of need of performers in financial advisory services has lead to the crunch of available performers. Though lots of youngsters are getting into financial advisory services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch effective business. Building long term relationship with clients depends upon possessing clear edge over others in the field. Hence continuous people development has an important role in building this fraternity. Though there is a mushroom growth of bodies offering training, the deficiency of training centers and effective trainers is very much there. In addition to the organizations craving for right training facilities, a whole lot of un-taped junior population needs to be oriented towards basics of investment, significance of financial planning for wealth creation, right at the inception of their careers to be better off.
  • 24.
    24 With this philosophy,we try to offer all possible products, services and support which an Advisor would need in his business. The support functions are generally in the following areas …  Business Planning and Strategy  Training and Development – Self and of employees  Products and Service Offerings  Business Branding  Marketing  Sales and Development  Technology  Advisors Resources - Tools, Calculators, etc...  Research  Communications With this comprehensive supporting platform, the NJ Fundz Partners stays ahead of the curve in each respect compared to other Advisors/competitors in the market. 3.9 Distribution Channel
  • 25.
    25 A new mutualfund product may have all the desired qualities but that does not ensure its spontaneous acceptance by customers. Success would greatly depend on appropriate distribution and promotion. The identification of appropriate market segments for the product, selection of appropriate distribution channels and promotional aids are essential. The Indian mutual fund industry is going through a phase of transformation since liberalization. Liberalization has opened the way for foreign investors in the mutual fund. This has increased the pace of evolution in the industry. Institutional investors dominate the industry. They hold majority of the Indian mutual fund assets, whereas retail investors account for small portion of total asset under management. The low penetration among the retail investors can be attributed to their lack of awareness and risk-aversion attitude. 3.10 Services Offered By NJ Fundz There are various services provided by NJ which are below described in chart. A good product/service offering, targeted at meeting the needs of the clients, lies at the center of any business. With customers today expecting single window solutions and services, successful and easy integration of products is the need of the hour. Any Advisor should wake up to this and other crucial changes taking place and try to adapt himself to this change to avoid being out-dated and out-serviced. At NJ we try to foresee such changes and develop solutions that are new, needed and well appreciated in the industry. The services offered on the NJ Fundz Network are unique in the industry. The services are designed to equip the independent advisors with all the support and tools needed for a successful business. NJ provides services and support where an advisor may feel ill equipped and make them their strengths. The Partner on the NJ Fundz Network instantly beats competition by being on the Network itself. It’s a new paradigm.
  • 26.
    26 Products presently onoffer … At the basic product level NJ has a basket of the following  Mutual funds – covering all AMCs & schemes,  Life Insurance (Prudential ICICI)  Fixed deposits of companies,  Government/RBI bonds,  Infrastructure Bonds,  Approved securities for charitable trusts, etc Above this, we have a comprehensive offering for Independent Financial Advisors who wish to transform and grow their business. Such an offering is exclusive for Advisors who enroll as NJ Fundz Network Partner Services Offer to NJ Fundz Network Partners  Mutual Fund Nest  Web Nest  Wealth Nest  Mutual Fund NEST The Mutual Fund Nest is a unique platform wherein your clients would have a separate mutual fund investment account, available online, automatically reflecting all mutual fund transactions routed through you. This service is would be great for all your mutual fund investors investing through you. They would truly appreciate this 'Complete Online Mutual Fund Investment Account' with truly comprehensive, insightful reports available to them. This service is a basic service availed by all NJ Fundz Partner. FEATURES Unique This product is unique, one of its kind, in the industry especially with the scope, type and quality of reports that is available. On-line Automatic The account is available online - any time anywhere to your clients. Mutual Fund Nest reflects the 'real value' of your mutual fund investment with the values updated on a daily basis. Further all mutual fund transactions of your clients routed through you will only be automatically displayed, creating a preference for your service and a barrier for your competitors to break. Comprehensive
  • 27.
    27 The offering iscomprehensive and complete given the contents and from utility point of view. The account is very comprehensive with the scope, extent, quality of reports and the insights that they deliver to your clients. REPORTS Portfolio These are truly unique reports giving valuable insights to your clients on their investments. Reports include - Sector Exposures, AMC Exposures, Dividend History, etc Transaction This report gives complete records of all the transactions made by your clients. Valuation These reports, available with sub-options, would help your clients to keep a regular track on the growth of their investments in a better way. Profit & Loss Your client would get complete P&L computation reports for taxation purposes with break- ups of short-term & long-term capital gains. The reports are available with sub-options. Performance This would give the overall performance of all the investments of your clients. The reports are available with sub-options.  WEB NEST Web Nest is a great product and a must for any advisor. It basically is a service wherein you get your own branded website with certain additional features/contents along with a Client Desk from where your Clients can login to their on-line accounts. You will have a choice of selecting the domain name as - www.yourname.njfundz.com for your website. FEATURES Your Brand The Website will highlight your own brand. You can put your name, logo along with your contact details, introduction, etc. Your clients will log-in from your website, thus creating a preference/brand for your service. On-line Automatic All the reports and contents available on the website will be updated on a daily basis, automatically so that all the information available is the latest. Needless to say your, clients on-line investment accounts will be updated daily. Comprehensive
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    28 The offering iscomprehensive and complete given the contents and from utility point of view. You do not have to bother about maintenance, up gradation, updating of data, etc from your end. CONTENTS Client Desk Your clients can directly login from Client Desk on your website to view their online accounts. A great value-add, this can highlight your brand and service. Returns Calculator Your clients can get historical returns of any scheme/s according to their sub-types as on any given date. SIP Calculator Your clients can even get historical SIP returns for any selected period and amount. Application Forms Offers download facility to your clients for Application Forms of Mutual Fund Schemes of any AMC Planners Your clients can make use of the financial planning tools like Child Education, Child Marriage and Retirement Calculators on your website. Guest Book Visitors to your website can submit their details online along with any comments/requests for your reference. You can later access this information and even contact them.  Wealth NEST Wealth Nest is a unique, revolutionary product/platform wherein your client would have complete investment account covering all investment assets. You can offer this unique, comprehensive investment account to your selected important clients. This service is ideal for your big clients - HNIs and Corporate alike, where you can make a head-start with this product and impress them and make them your loyal clients. Such an integrated product with the quality, scope of reports is unique in the industry.
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  • 30.
    30 4. Financial Analysis Customer17, 00,000 Advisors 17,500 Employees 1200 Presence 130 States 22
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    31 5. Task AndActivities Performed At The Organization Name: Harsh Patel ID no: 13PGDM006 Name of the Company: N. J. Group City: Nadiad Company guide: Mr. Sagar Patel Faculty guide: Prof. Krima Topic: A Study Awareness of mutual fund among LIFE INSURANCE agents Area of training: Finance Training report period: From 26th May to 07th July 2014  26TH May- Subject: Mutual Fund Guide: Sagar patel, Place: Nadiad Mutual Fund: > Definition > Concept > Needs of mutual fund > Mutual fund in market – work of mutual fund > Types of mutual fund  27th May- Subject: About N. J. Group Guide: Sagar patel, Place: Nadiad N. J. Group: > History > Products and Services > N. J. wealth Product basket Client Services 360' Distribution platform  28th May- Assignment subject: Types of mutual fund schemes
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    32 >Open-ended schemes >Close-ended schemes >intervalschemes >Growth schemes >Income schemes >Balanced schemes >money market/Liquid schemes  29th May- Subject: Awareness of Different Financial Products among Financial Advisors Guide: Sagar patel, Place: Nadiad N. J. Products: > SIP > Tax free bonds > Debenture > Real Estate > Mutual fund >liquid fund N. J. Services: > Commercial banking services > Investment banking services > Foreign exchange services >investment services > Insurance > Other financial servicesMarket share  30th May- Subject: Detailed analysis of Publication of N.J. “Performance” Guide: Sagar patel, Place: Nadiad “Performance” > Equity market > Debt market > Mutual Fund industry AUM comparison > Analysis of Investment portfolio
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    33 > Load structure >Risk ratios > SIP Returns, Values > Companies performance  31st May- Subject: How to deal with clients Guide: Sagar patel, Place: Nadiad Know the client: > Age > Occupation > Expected return > Goal > Risk > Investment amount  2nd June-  Subject: Financial Planing Guide: Sagar patel, Place: Nadiad Financial Planing: > Meaning > Basics > Why Financial Planing > Objectives > Financial Planing - at personal level, at corporate level  3rd june- Subject: Questionnaire Guide: Sagar patel, Place: Nadiad Questionnaire: > To get contact details > To know the clients
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    34 > To knowthe market scenario of investment > To improve communication skill > To make client aware about N. J. Group  4th June- Subject: Study of all financial services of NJ group Guide: Sagar patel, Place: Nadiad Companies: > Axis > Birla Sun Life > HDFC > ICICI > SBI Planing of this week- > Questionnaire fill up > Meeting with clients  5th to 10th June- Subject- Questionnaire fill up and Tele calling Guide-Mr. Sagar Patel Place-Nadiad Tele calling- - Life Insurance Agents Questionnaire fillup- - At LIC Office This week’s planning- - Questionnaire fill up - Tele calling - Meeting with share brokers  11th to 26th June- Subject- Questionnaire fill up and Tele calling Guide-Mr. Sagar Patel Place-Nadiad
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    35 Tele calling- - LifeInsurance Agents Questionnaire fillup- - At LIC Office This week’s planning- - Questionnaire fills up - Tele calling - Meeting with share brokers 6. My Learning From The Study Of The Organization During my training I did different department work like as marketing department, finance department, firstly when I started my training than I did a work in marketing department. Under Sagar sir and they taught me how did we work in market how we sale a product in the market, how to deal with client and how we contact with customers. He learnt basic things which are necessary for a market. Then I did training in finance department where I saw the work of the department, how they entered customer’s data and in last I do a work in field work where I learnt how is we do an entry of a form in daily record and which type of document necessary and how we can talk with him face to face. I and my colleague Jayesh Patel met 60 people who are LIC agents. The amount spent in advertising and marketing per year will give better and satisfactory returns.
  • 36.
    36 Part 2 A Studyon Knowledge of mutual fund among LIFE INSURANCE agents in Kapadwanj Gujarat 1. Introduction The economy is highly influenced by the Financial System of the country. The Indian Financial System has been broadly divided into two segments: the organized and unorganized. An investor has a wide array of investment avenues available. Economic well being in the long run depends significantly on how wise he invests A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. The flow chart below describes broadly the working of a mutual fund Mutual fund is indeed of great benefit in this respect. They provide the services of experienced and skilled professionals who determine this risk and monitor them on a going basis and they are also backed up by research, done by individual Asset Management Company (AMC) based on the fund objectives. 2. Literature Review 1. T Devasenathipathi, P T Saleendran and A Shanmugasundaram, 2007 In many ways the entry of private players has marked a second coming for the sector. Within three years, the sector has undergone a makeover offering the market more choice, better service, quicker settlement, tighter regulations, and greater awareness. Furthermore, from this study, the author strongly believes that the purchasing decision of the consumer depends on quality, accessibility and promptness of services, which may lead a company aquire the top rank with a huge market share. 2. Soumya Saha and Munmun Dey, 2011 MF industry in India has a large untapped market. There is a great potential for this industry as more people are falling back on professional management of their funds at low cost and minimum risk. This market potential can be tapped by closely scrutinizing investor behavior to identify their expectations and design products to suit their risk appetite and return expectations. Presently, as more and more funds are entering the industry, strategic marketing decisions of these companies are vital for their survival. Apart from other MF companies, these companies also face competition from saving instruments with varied risk-return combination. Investors have become more alert and choosy. Hence, the success of an MF depends on complete understanding of the psychology of the small investor. Under such a situation, the present exploratory study is an attempt to understand the financial behavior of MF investors in connection with scheme preference and selection which would help the MFs to gauge the investor expectations and changing 3. J Arulsuresh and S Rajamohan, 2010 LIC is a service-oriented industry. It is purely dependent on agents. It should provide quality service to the agents, such as good commission, good reward, easy process of loan, fastest process of document verification and so on that play an important role in motivating the agents. An agent is a primary source for procurement of insurance business, and as such, his role is the cornerstone for
  • 37.
    37 building a solidedifice of LIC. To effect a good quality of life insurance sale, an agent must be equipped with technical aspects of insurance knowledge, must process analytical ability to analyse human needs, must keep himself abreast with up-to-date knowledge of merits and demerits of other instruments of investment available in the financial market and must been downed with a burning desire for social service, and overall they must possess and develop an undeterred determination to service as a life insurance salesmen. In short, he must be an agent with a professional approach in life insurance salesmanship. Such an agency force is expected to be helpful not only in proper field underwriting but also after sales, servicing-concomitant and essential elements for higher retention of business. 4. Dr. Suresh Chandra, Siddhartha Shukla,2012 A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. The flow chart below describes broadly the working of a mutual fund: 5. Charles Chamness, Matt Jauchius,2009 Financial Literacy has been the centre of attraction in recent times in many countries like UAE, US, UK, and Australia. But each time the study was done it was done for different aspects. Hussein A. Hassan Al Tamimi and Al Anood Bin Kalli’s research study (2009)4 on Financial Literacy in UAE tells that the Literacy level of investors of people of UAE is way below the needed level. It also analyses the relationship between various factors which influence the investment decision. The study found a significant level of difference in the Literacy level in terms of Gender, women were found to have much lesser knowledge of Investment options as compared to men. It also found that if the investor is well financially educated then it had a significant effect on investment. 3. Research Gap  By the study of various Articles and literature review, I found that there is need for research and find out the Awareness of mutual fund among LIFE INSURANCE agents in current market. 4. Research Objective o The main Objective of this Study has been to Understand and Analyse the Awareness of mutual fund among LIFE INSURANCE agents in current market. o To know what Problem Faces while LIFE INSURANCE agents are not Aware among mutual fund 5. Research Model 6. Hypothesis 1. Ho=Agents are not aware with Different Mutual Fund schemes DEPENDENT VARIABLES INDEPENDENT VARIABLES  LIFE INSURANCE Agents  Market  Knowledge About Mutual Fund  Age of the investors  Location  Perception of Agent
  • 38.
    38 2. H1=Agents areaware with Different Mutual Fund schemes 7. Research Design: Descriptive / Exploratory  Sources of Data Primary date of life insurance agent  Data Collection Tool Questionnaire  Sample Size 60 Agents  Sampling Unit Life Insurance Agent in kapadwanj regains  Sampling Method Convenience Sampling Method 8. DATA ANALYSIS INTERPRETATION 1. Gender: ( ) Male ( ) Female From the above data, it can be seen that out of 60 respondents,56 (93%) respondents are male and 4(7%) are female. It should be noted that the male agent are more than female in kapadwanj regain. 2. How many years of experience do you have in this field? ( ) < 1 year ( ) 1 year to 2 years ( ) 2 years to 3 years ( ) 3 years to 4 years ( ) 4 years to 5 years ( ) > 5 years 93% 7% Gender Male Female
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    39 From the abovedata, it can be seen that out of 60 respondents,0(0%) respondents have experience of 1to2 yr, 1(2%) are having 2to3 years, 6(10%) are having 3to4yr 12(20% )are people having 4to5yr and 41(68%) are having >5yr experience. It should be noted that the youth that is people having age of >5yr experience are more in life insurance agents in kapadwanj regain. 3. Which of the following factors motivates you most for work? a. Growth in business ( ) b. Profit ( ) c. Experience ( ) d. Give best services ( ) From the above data, it can be seen that out of 60 respondents, 14(23%) respondents are motivates from growth in business, 20(33%) are motivates from the profit , 5(8%) are motivates from experience, 21(35% )are motivates from the giving best services. It should be noted that the youth that is people motivates by the profit and giving best services are more in life insurance agents in kapadwanj regain. 0% 0% 2% 10% 20% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% < 1 year 1 year to 2 years 2 years to 3 years 3 years to 4 years 4 years to 5 years > 5 years How many years of experience do you have in this field? 23% 33% 8% 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% 1. Growth in business 2. Profit 3. Experience 3. Give best services Which of the following factors motivates you most for work?
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    40 4. Are yousatisfied in this occupation? ( ) Yes ( ) No From the above data, it can be seen that out of 60 respondents, 56(93%) respondents are satisfied with business, 4(7%) are not satisfied with business. It should be noted that the most of all life insurance agents are satisfied with this business in kapadwanj regain. 5. Do you think your work is according to your qualification and skills? ( ) Yes ( ) No From the above data, it can be seen that out of 60 respondents, 60(100%) respondents are think this work is according to his qualification and skills. It should be noted that the all life insurance agents are think this work is according to his qualification and skills in kapadwanj regain. 6. What is the market scenario in this field? 93% 7% Satisfied Yes No 100% 0% Work is According to your Qualification and Skills Yes No
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    41 Very good () Good ( ) Fair ( ) Poor ( ) Very poor ( ) From the above data, it can be seen that out of 60 respondents,6(10%) respondents say current market is very good, 38(63%) are say currant market is good, 15(25%) are say currant market is fair, 1(2% )are say currant market is poor and 0(0%) are say currant market is very poor. It should be noted that the current market is good in kapadwanj regain. 7. Are you aware about Mutual fund? ( ) Yes ( ) No From the above data, it can be seen that out of 60 respondents, 38(62%) respondents are aware about mutual fund, 23(38%) are not aware about mutual fund. It should be noted that the many of all life insurance agents are not aware about mutual fund in kapadwanj regain. 8. with a view of financial goal, in which products investors invest their amount? ( ) Equity ( ) Insurance 10% 63% 25% 2% 0% 0% 10% 20% 30% 40% 50% 60% 70% Very good Good Fair Poor Very poor What is the market scenario in this field? 62% 38% Are you aware about Mutual fund? Yes No
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    42 ( ) Mutualfund ( ) Fixed Deposit ( ) Real estate ( ) Other Here most of the agent consider insurance and fixed deposit are high invest in market. Out of 60 agent, 86% of the agent believe that main product brings are insurance and fixed deposit.12% of the agent are believe that invest is in real estate. No one speak equity and other investment is good for the invest in financial goal, but every people have their own perception. 9. Have you cleared AMFI (Mutual Fund) exam? ( ) Yes ( ) No From the above data, it can be seen that out of 60 respondents, 55 (92%) respondents are not give mutual fund exam, 5(8%) are given mutual fund exam. The above data gives us the information that the life insurance agents are cleared mutual fund exam. 10. Would you like to give AMFI exam? 0% 43% 2% 43% 12% 0% 0% 10% 20% 30% 40% 50% Equity Insurance Mutual fund Fixed Deposit Real estate Other with a view of financial goal, in which products investors invest their amount? 8% 92% Have you cleared AMFI (Mutual Fund) exam? Yes No
  • 43.
    43 ( ) Yes () No From the above data, it can be seen that out of 60 respondents, 14 (23%) respondents are like to give mutual fund exam and 46(77%) are not like to give mutual fund exam. The above data gives us the information that the life insurance agents are not interested in mutual fund exam in kapadwanj region. 11. As compared to Mutual fund, which other investment products provides more returns. ( ) PPF ( ) FD ( ) Post ( ) Stock market ( ) All of the above Here most of the agent considers PPF and FD are more returns in finance product in market. Out of 60 agent, 92% of the agent speak PPF and FD are given more returns than mutual fund.8% of the agent speak post and stock market are given more returns than mutual fund. 12. Do you think that Mutual fund advisory business is one of the highest income generating business 23% 77% Would you like to give AMFI exam? Yes No 50% 42% 3% 5% 0% 10% 20% 30% 40% 50% 60% PPF FD Post Stock market As compared to Mutual fund, which other investment products provides more returns?
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    44 among other invest? () Yes ( ) No From the above data, it can be seen that out of 60 respondents, 50 (83%) respondents are not think Mutual fund advisory business is one of the highest income generating business among other invest, 10(17%) respondents are think Mutual fund advisory business is one of the highest income generating business among other invest. The above data gives us the information that the life insurance agents are not think mutual fund is highest income generating business. 13. Are you interested in becoming partner of N.J. Group? ( ) Yes ( ) No From the above data, it can be seen that out of 60 respondents, 56 (93%) respondents are not interested in becoming partner of N.J. Group, 4(7%) are interested in becoming partner of N.J. Group. The above data gives us the information that the life insurance agents are not interested in becoming partner of N.J. Group. 17% 83% Do you think that Mutual fund advisory business is one of the highest income generating business among other invest? Yes No 7% 93% Are you interested in becoming partner of N.J. Group? Yes No
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