Representation AS Media

Representation AS Media

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  What is ‘Representation’?The Crash MEDIATION Your REPRESENTATION of the crash Representation is the way the media RE-PRESENT individuals, groups, events and issues.
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  Definitions Stereotypes MediaInstitutions use stereotypes because the audience will instantly understand them. Think of stereotypes as a ‘visual shortcut’. They’re repeated so often that we assume they are normal or ‘true’. Task – Think of a stereotypical representation of Scotland or O.A.P’s Archetypes This is the ‘ultimate’ stereotype. For example, the white stiletto wearing, big busted, brainless blonde bimbo Countertype A representation that challenges tradition stereotypical associations of groups, people or places
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  How & whydo the media create representations for an audience? Representations can change over time. The Sun, 1998 Headline ‘Banished Beckham’ The Sun, 2001 Headline ‘Glorious Golden Balls’
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  Burberry used toREPRESENTED as sophisticated, classy & expensive. Now it is REPRESENTED differently by the media.
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  These images RE-PRESENTAmy Winehouse in very different ways. Her official website used the image above. The Daily Mail used the image on the right. Why?
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  Applying Representation toAdvertisements How is Rooney being represented ? Think about his body language; what might he have done? Why does he have red & white paint on his body? What might this represent ? Who is the AUDIENCE for this advertisement and where might we see it? This advertisement was created by an ADVERTISING AGENCY for Nike. Why doesn’t it have ‘Nike’ on the advert?
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  Key areas ofrepresentation Age Gender Social class Ability/Disability Ethnicity Regional Identity Sexuality
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  Multicultural Britain Cinema has discussed this issue through films such as East Is East : representation of ‘traditional’ Muslim Values http://www.youtube.com/watch?v=yfoqUY0KwfQ&feature=related
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  Multicultural Britain Bend it like Beckham : Punjabi identity is represented through the wedding. http://www.youtube.com/watch?v=XsmbObwStSQ&feature=related Realism or stereotyping?