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Representation theories
The document discusses several theories of representation: Laura Mulvey's male gaze theory, which argues that women are depicted in film for the visual pleasure of men; Jean Baudrillard's concept of hyperreality, where media representations become more real than reality; Richard Dyer's view that stereotypes indirectly promote inequality by influencing how groups are seen and treated. It also mentions Stuart Hall's theory of dominant ideology, Antonio Gramsci's concept of hegemony, and Claude Levi-Strauss's ideas about binary oppositions and dominant/subordinate groups in representation.
Representation theories
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- 2. Male Gaze –Laura Mulvey O Females are only on screen for the visual pleasure of the male characters. O Men = Look (active) O Female = Looked at (passive) Examples:
- 3. Hyperreality – Baudrillard OThe media represents people or things how they want them to be seen and not how they actually are. O The media representation becomes more real than actual reality. Examples:
- 4. Stereotypes Legitimise Inequality -Dyer O The use of stereotypes indirectly promotes inequality. O How we treat others is determined by how we see them. O How we seem them comes from representation Examples: O Downtown Abbey
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- 7. Binary Opposites & Dominant/Subordinate Groups– Levi Strauss