research

research

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  Research
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  Brainstorm NIGHTLIFE Events Concert Create a promotionalposter or bus stop advert of the gigs and concerts that they have in york such as fibbers where it is a club and also a live music venue. This would have a young target audience of people aged 18-25. this would be a way of getting young people into the city so that they can enjoy their favorite artist whilst also having a good night out in the club History Create a video of the history of york. include the old history of york such as Vikings and compare to to modern day. Include things that will interest my target audience to make it relevant. Use Create a cinemagrap to advertise the concert. Create a virtual game where the consumer has to go around York and they learn about historical buildings and the history of york as they ate playing. This game will be similar to games such as Pokémon Go Create a cinemagraph series to advertise the main attractions in york
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  Demographics This is theannual population history of York throughout the years. As we can see from. The last known population for York in 2014 is 204 400. if the growth rate is the same from the years 2011-2014 which is a total of +1.11% a year this would make the current population for 2019 be 216 034. As we can see the average age population for for York is higher than the rest of England and Wales and throughout the years it is increasing quicker than the rest of England and wales. From the years 2002 – 2017 the average age population for york has gone from 41 years old to now 43 years old where the rest of England and wales age population has gone from around 39 years old to 40. This shows that York has a lot more older people in there early 40’s living in the city and it is increasing quicker than other cities. The amounts of students at the University Of York is 17,900 within the academic 2016/17. 43% of students at University of York are male and 57% are female.91% of the students are in full time study and the other 9% are part time 0 5 10 Hip-Hop Pop Rock Other I asked 20 people 10 male and 10 females what music genres they listened to and then put it into a graph. I chose the most popular genres which were hip-hop , pop and rock. The results I got where that 11 people listen to hip-hop, 8 people listen to pop and 0 listen to rock and 1 listens to any other genre. Most males I asked listened to hip-hop (7) and most females listened to pop (6)
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  Audience Profiling My audiencefor this specific project is going to be 18 to 25 year olds and I will be targeting both males and females but my primary target will be males because from my research I found out that more females especially students are in york than males so this will be a good audience to target so that I can get more males to come to york and my secondary audience will be females. I will target my product the working class and those of the lowest level of subsistence as people between this ages will mainly either be in university where they may have part time jobs on the side or even might not have a job or maybe doing an apprentice.
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  Mood board
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  Mood board
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  Mood board
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  Mood Board Analysis Imade 3 different mood boards. The first one was was a mood board about nightlife / night events. The second one was music posters and the third one was of attractions around york. From the first mood board some similarities they had is that it was all just a regular concert with the crowd enjoying the music and all the flashing lights so when I make my cinemagraph for the music concert this will be important to include. On the second mood board where I looked at concert posters common features that they all had were they all use a dark color scheme. They all also use big bold texts that can stand out and easily be seen by the consumer from a distance. In the last mood I looked at different tourist attractions around York and noticed that all the attractions are old historical buildings as York a historical town. My mood board will influence my final product as I will try and make it link together. So when am doing a cinemagraph for the concert I will use the normal conventions that you would get in a music poster and for my other cinema graphs I will link it into the other mood boards that I have done and make it reflect onto the target audience
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  Poster Analysis Posterhas a very simple color scheme of just back and white. This is effective because it allows the audience to be able to read the information without too much on the poster. The black background could suggest power and mysterious. The mysterious element also links into the band and the bands name and it being mysterious. At the bottom of the page we have a photo of the band. This allows the consumer to see the photo and recognize the band before they read any of the information on the poster. At the top of the page there is the bands name. this is in big bold text. This allows the band name to stand out from a distance to the consumers so as they are far away it will draw in their attention Here we have the location of the concert and the date and time underneath. The location is in a big bold text so it can again be seen very easily with the time and date underneath this in a regular text.
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  Layout Here I will includethe photo of the band / artist I will include the bands / artists name Here I will include a glitch effect Photo of the band / artist Location of the concert/show Date and time
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  Color Pallet
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  For my colorpalettes I have looked at many different colors that work well together so that when I am doing my cinemagraph and I want to add text to promote the concert for example I know what colors work well together and will work effectively for my work. When I am choosing my colors I will reflect it and think about how I can link it into my target audience and think about what the connotations of the colors could be and how can be used effectively within my work such as the color green suggests youthfulness and harmony and this may be a good color to use to target my younger audience. Color Pallet Analysis
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  Bibliography Anonymous. (2019). York· Population. Available: http://population.city/united-kingdom/york/. Last accessed 20th Sep 2019. Anonymous. (2019). York population statistics. Available: https://www.plumplot.co.uk/York- population.html. Last accessed 20th Sep 2019. Wikipedia. (2019). University of York. Available: https://en.wikipedia.org/wiki/University_of_York. Last accessed 20th Sep 2019. Unknown. (2019). University of York. Available: https://www.thecompleteuniversityguide.co.uk/york/. Last accessed 20th Sep 2019.