This document provides definitions and examples of various types of research used in media production including:
- Primary research which involves conducting original research through methods like interviews.
- Secondary research which uses existing information that has already been researched such as online research.
- Quantitative research which expresses data numerically through things like surveys.
- Qualitative research which provides definitions, advantages, and disadvantages but is missing examples.
- Audience research which determines who the target audience or consumers are.
- Market research which finds information about where and how well a product is selling.
- Production research which finds resources needed to produce a piece of media.