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This document discusses setting up a research and development organization. It explains that R&D involves both research to identify problems and development to solve them. It also outlines taxonomy for R&D including blue sky, product centric, and applied research. Additionally, it recommends companies determine their customers, partners, competition and unique skills when establishing an R&D organization.









Introduction to setting up a research and development organization led by Joe Drumgoole.
Explains the rationale behind R&D: identifying problems, understanding their magnitude, and developing solutions.
Outlines taxonomy in R&D, including types like Blue Sky and Applied Research, and discusses market analysis and ROI.
Focus on the technology adoption curve within the context of R&D taxonomy and product development.
Lists essential questions for companies regarding identity, customers, partners, competition, and unique skills.
Describes the initial phase of R&D as easy, involving small teams with minimal customer interaction and stress.
Highlights the difficulties faced during R&D, including customer demands, scope changes, and new strategies.
Provides practical rules for effective R&D management, emphasizing applied research and leveraging universities.
Opens the floor for questions and discussions concerning the R&D topics presented.