BBVA provides banking services with a focus on social responsibility and positive impact. It aims to have transparent, clear and responsible relationships with customers. Some of its key initiatives include financial education programs that have reached over 6.7 million people, microfinance programs that serve over 1.7 million customers, support for SMEs and entrepreneurs, addressing climate change through green financing and reducing its own environmental impact, and promoting a culture of social commitment among employees through volunteering and diversity programs.