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Restaurant Customer Engagement: The Path to Personalization
Cheetah Digital's document outlines strategies for restaurant customer engagement, emphasizing the importance of personalization through zero-party data and tailored communications. It highlights the impact of COVID-19 on consumer behavior, with a significant number of consumers willing to explore new brands post-pandemic. The document also offers a structured approach to orchestrating real-time, personalized customer interactions for enhanced loyalty and ROI.
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Restaurant Customer Engagement: The Path to Personalization
- 1. Restaurant Customer Engagement: The Pathto Personalization
- 2. Cheetah Digital 2 Employees Offices/ Countries Years of Marketing Experience R&D - Innovation The world's largest independent enterprise marketing technology company
- 3. Cheetah Experiences Securely capturezero-party data to enrich customer profiles and convert unknown customers to known Cheetah Messaging Design highly personalized, contextual communications across various customer engagement channels Cheetah Loyalty Best-in-class tools to design, create, and execute, advanced loyalty strategies and promotions Engagement Data Platform Data layer that allows you to drive data from insights to action Cheetah Personalization Orchestrate real-time interactions across all channels and touchpoints Customer Engagement Suite The End-to-End Customer Lifecycle Management Platform for Restaurants
- 4. Obligatory Slide onCovid Disruption 100% 75% of US consumers have tried different stores, websites, or brands, during the COVID-19 pandemic 60% of these consumers expect to integrate the new brands and stores in their post-COVID-19 lives Source: McKinsey
- 5. Obligatory Slide onCovid Disruption
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- 8. Real-time offers canbe up to 10 times more effective than traditional outbound campaigns, while event- triggered campaigns can be up to 5 times more effective than non- personalized campaigns. Gartner
- 9. 9 Orchestrating the personalizedengagements today's restaurant customers expect. The Path to Personalization STEP 2 ORCHESTRATION AUDIENCES TRIGGERS/AUTOMATIONS CAMPAIGNS STEP 3 PERSONALIZATION RELEVANCE (1:1) SALIENCE (real-time) PROGRAM PERFORMANCE (ROI) DATA – Customer & Transactions OFFERS – Loyalty + Non-loyalty MESSAGING – Email, SMS, Push STEP 1 INTEGRATION
- 10. Resources You CanUse http://bit.ly/Next_Gen_Personalization http://bit.ly/Personalization-Webinar https://bit.ly/CheetaSignals-Personalization-BluePrint
- 11. Resources You CanUse https://bit.ly/maturity-assessment Customer Engagement Maturity Assessment
- 12. Thank You! Kevin Sanders IndustrySolutions Director, Restaurants [email protected] @kevinsandersez /kevinalansanders