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- 1.
- 2. How old areyou? AGE 16-18 19-21 21-25 26-30 30+ I covered my target audience age of 16-25 and got results from each of the categories that the ages were spread throughout so I got a good range of the ages. However some people from the 30+ age range answered so some of the results will be from the wrong age group and most people were in the 16-18 group so the results will be biased towards the lower end of the target population so I will still have to take in to account the older ages.
- 3. What gender areyou? GENDER Male Female I did not specify whether my magazine was aimed towards male or female, however most of the people who answered were female so this will not be an accurate representation of the male and female population therefore I will still have to take in to account the males despite the results.
- 4. Which of thesemagazines have you purchased? MAGAZINES Under the radar Uncut Mojo The Wire Rolling Stone NME In this question I listed the most common indie magazines for the audience to choose from. This allows me to see which magazine they were most likely to buy which will help me to know what they are most likely to buy and be attracted to so I can make my magazine a bit like these in terms of appearance and layout but in a different way. The results showed that NME and Rolling Stone were the most common so I will base my magazine around these.
- 5. What did/do youlike about these magazines? INTEREST Discovering new bands/artists Reading about news in music Reading about your favourite bands/artists This question allows me to see what people like about indie music magazines that are already on the market which helps me see what they want in my magazine. Results show that they like to see all the options, particularly new bands and artists so I could focus my magazine around this new and upcoming bands and artists
- 6. How often doyou read indie music magazines? FREQUENCY Rarely Sometimes Often Very often These results show that most of the people who answered my questionnaire rarely read indie music magazines therefore the results from the other questions may not reflect the answers of the people who are most likely to buy the magazine and I will have to take in to account that they are just a rough guide
- 7. What do youexpect to see in music magazines? ANSWERS Interviews Posters Music ratings Music charts Competitions Reader's questions Album releases New artists This question shows me that the readers most expect to see music ratings, posters and interviews. This will help me to decide what to put in the magazine so following the results I will definitely include interviews, posters and music ratings as they were the most popular choices.
- 8. Which of thesebands do you like? BANDSCatfish and the bottlemen The 1975 Oasis Florence and the machine HAIM The Kooks Milky chance This question included a list of indie bands to choose from so I could decide which bands I could possibly include on the cover page and throughout the magazine. The results show that The 1975 and Oasis are the most common so I will try and include at least one of these on the cover or at least in the magazine
- 9. Have you everpurchased a magazine because of an artist on the cover? ANSWER Yes No This question shows that the majority of people have purchased a magazine because of the artist on the front cover, which shows that it is important which artist I choose to go on the front cover therefor the last question helps as it shows which artist I will use on the front cover as results show this is likely to attract more buyers.
- 10. Which title doyou prefer? NAME Indigo Discover Grunge I narrowed down the magazine title options the 3 I liked best for this question to let the audience choose which one they liked best as a title they like more will be more likely to attract more customers. They chose Indigo therefore I will use this as my magazine name.
- 11. Which colours doyou think would work best? COLOURS Grey and white (some purple) Red, black and white Colourful (pink, purple, blue etc) Light blue and off white This question shows me that most people prefer the colours grey and white with some purple so I will use this as my colour scheme as it will be most likely to attract customers as the results have shown.
- 12. How many pagesare suitable? PAGES 30-50 50-80 90-120 120+ This question shows me that most people would prefer 50-80 pages therefore this is how many pages I will use otherwise the audience may think there is too much or too little.
- 13. How much wouldyou be willing to pay? AMOUNT £2.50-£3.50 £3.50-£4.50 £4.50+ This question shows me that an equal amount of people are willing to pay £2.50-£3.50 as £3.50-£4.50 therefore I will probably price my magazine between £3.50 and £4.50 as won’t be losing customers but I will be able to get as much profit from my magazine as possible without over charging by the customers’ standards.
- 14. How would youprefer to see the artist in the magazine? POSE Posed Natural Performing This question shows that they would rather see the artist natural or performing rather than posed in the magazine therefore I will get these shots as opposed to making the artist pose in a fake way as this is not what the customers want to see.
- 15. What would youlike to know about the artist? INTEREST Past gigs (favourite one, experiences etc) How they started singing Music preferences This question helps me with what questions to ask the artist as the audience would most like to hear about past gigs and how they started singing mostly, as well as music preferences. I asked this question because there would be no point asking the artist about things the readers don’t want to hear about.
- 16. Would you takepart in a magazine competition? ANSWER Yes No This question shows me that most of the readers would not take part in a magazine competition, so I will not put one in my magazine and it would not be beneficial to the reader so there would be no point putting one in.
- 17. How many columnswould you prefer on the contents page? SALES one - two two - three three - four This question shows that the customers want 2-3 columns on the contents page so I will use either 2 or 3 columns so that they don’t think there is too much or too little and is also what they would prefer to see.
- 18. How often wouldyou like the magazine to be released? FREQUENCY Weekly Bi-weekly Monthly These results show that the customers would rather the magazine was published monthly I will publish my magazine monthly as weekly or bi- weekly will be too often and many customers may choose not to buy it for this reason.
- 19. How often doyou attend gigs? FREQUENCY Rarely Sometimes Often Very often This shows that most of the customers attend gigs often or sometimes, therefore it would be beneficial to include an upcoming gig section in my magazine as readers would find this useful.
- 20. Do you listento new music you read about in magazines? ANSWER Yes No Sometimes This shows that most readers listen to new music they read about in magazines therefore I will do my main article on a new artist and tell the readers where they can find their music as most will listen to it. The fact that many of them may then listen to this artist means the interview will be beneficial for the artist.
- 21. Which free giftsdo you like from magazines? GIFT Posters CD Vouchers This shows that the customers would equally like to receive posters, CDs and vouchers in the magazine so I could include any od these which will help to attract buyers.