resume 7 2015

resume 7 2015

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  BRIAN L. WELLS 5223N. Winthrop #4, Chicago, Illinois 60640 Home 773 . 334 . 6577 Cell 312 . 515 . 0798 Email [email protected] BACKGROUND SUMMARY A well-rounded business professional with experience in three startups, organizational systems, marketing, training, presentations and personnel management. AREAS OF EXPERTISE AND ACCOMPLISHMENTS Business Startup/Development  Created the business plan for a nationally-recognized, pioneering restaurant concept.  Raised funds and maintained investor relations for two startups in the hospitality industry.  Oversaw the construction process from demolition through build by developing an overall construction and work plan.  Acquired all permits and licensing for two startup businesses.  Responsible for all financial operations including, accounts payable, payroll, monthly financial statements, bank relationships and tax reporting.  Successfully negotiated with bank for line of credit.  Conducted on site consulting in production, sales, marketing, administration, finance, and personnel for individual franchise locations. Organizational Systems  Created and continuously improved front of house procedures in the areas of cash handling, customer service and product delivery.  Developed and implemented daily, weekly, monthly and annual maintenance schedule for restaurant/bar facility to insure safe operations.  Established and guided franchise marketing groups in 28 designated market areas through the development of local goals, and the implementation of local marketing plans.  Created and presented national, regional, and local programs on marketing planning, effective meetings, goal setting, and assessment methods for continuous improvement.  Implemented inventory tracking system to improve inventory management and order quantities. Marketing  Planned and managed all marketing co-op business operations. Direct responsibility for a $1,000,000 marketing budget used to build brand awareness of franchise group.  Developed overall marketing plan which resulted in a strong, consistent brand message and image for start up.  Mined and analyzed sales data for decision making in staffing, product mix and promotion analysis.  Developed promotions that increased revenue and built customer base.  Planned and executed all aspects of bi-monthly marketing events for agents, including CARSTAR Day at Great America for 1600 guests and promotions with local sports teams.  Built community relations through involvement in neighborhood organizations and developing partnerships to support local groups.  Created consistent communication plan that expanded to more than 5000 subscribers.  Design targeted Facebook ads to support planned events and build brand awareness.  Managed website with original content to drive traffic and page views.  Utilized third-party websites to expand web presence for event and product promotion.  Responsible for pre-opening marketing program for gym, which resulted in 1000 members prior to opening. Staff Development  Developed job descriptions, employee manual and personnel forms used to provide consistent job performance and evaluation.  Established personnel procedures for hiring, training tracking and scheduling, resulting in increased accountability and job performance.  Wrote and conducted training of all staff, in areas of orientation, product knowledge, customer service and policies and procedures.  Administered regular reviews and ongoing feedback to staff for continuous improvement.  Responsible for hiring, training and direct management of staff of 35.
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  BRIAN L. WELLS 5223N. Winthrop #4, Chicago, Illinois 60640 Home 773 – 334 – 6577 Cell 312 . 515 – 0798 Email [email protected] AREAS OF EXPERTISE AND ACCOMPLISHMENTS CONTINUED Customer Service  Maintained high levels of customer satisfaction through analysis of feedback and continuous training and coaching of staff.  Created guidelines for daily programming to provide an award-winning sports watching environment.  Oversaw customer service experience for approximately 500 patrons on a nightly basis. PRIOR POSITIONS AND COMPANY AFFILITIATION EDUCATION Crew bar + grill, Chicago, IL – Founder, Owner and General Manager, 2004 - 2015 Roscoe’s Tavern and Café, Chicago, IL - Night Manager, 2000 – 2003 Operations Manager, 1999 – 2000 Cheétah Gym, Chicago, IL -Opening General Manager, 1999 CARSTAR Inc., Elmhurst, IL - Chicagoland Business Group Executive Director 1996 - 1999 CARSTAR Inc., Overland Park, KS - National Business Group Manager, 1995 - 1996 Franchise Service and Support Representative, 1993 - 1995 Quik Print, Kansas City, MO - Consultant, 1992 - 1993 Wood Valley Racquet Club & Fitness Center, Topeka, KS - General Manager, 1991 - 1992 Cessna Aircraft Company, Wichita, KS – TQM Facilitator/Cost Analyst, 1989 - 1991 University of Texas at Austin - Austin, Texas Master of Business Administration, Marketing, May 1989 Beta Gamma Sigma, Sord Scholar, Dean's Award GPA 3.83/4.0 Wichita State University - Wichita, Kansas Bachelor of Business Administration, May 1987 Magna Cum Laude, GPA 3.76/4.0 COMPUTER SKILLS Quickbooks, Excel, Word, Power Point, Explorer , Dreamweaver, Facebook Advertising, POS programming ACTIVITIES University of Texas Ex Student’s Association Chicago Chapter - President 1998-2000, Treasurer 2004 - present National Alumni Council Member and District Representative, 2000-2004 Uptown Business Partners – The Chamber for Uptown President, 2013 – 2015 Vice President, 2006 – 2013 Uptown United Board Member – 2013 – 2015 BUSINESS AWARDS 2014 Voted top ten sports bar in Chicago – USA Today 2013 Voted top ten gay sports bar to watch the Super Bowl 2011 Gay sports bar pioneer – Newsweek Magazine 2008 Favorite sports bar – Fox 32 viewers 2007 Best sports bar – AOL city guide
• 3.
  BRIAN L. WELLS 5223N. Winthrop #4, Chicago, Illinois 60640 Home 773 – 334 – 6577 Cell 312 . 515 – 0798 Email [email protected]