Resume Alejandro Garcia De Frenza

Resume Alejandro Garcia De Frenza

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  Alejandro Garcia DeFrenza Digital Marketing and Social Media Manager | Campaign Manager / Ad Operations | Project Manager for Mobile and Web Develop www.doyoubuzz.com/alejandro-garcia-de-frenza Experience Contact me Doubleclick for Publishers (DFP) Technical Support Analyst for Google Email Voxpro - Cork, Ireland, Ireland - Full-time - March 2013, Present [email protected] Voxpro is a multilingual Business Process Outsourcing provider delivering customer contact solutions Skype to companies and organisations, ranging from SME’s to multinational corporations, including leading alejandro.garciad international blue chip companies like Google and Vodafone. Telephone +353894073223 For this role as part of the Doubleclick for Publishers (DFP) team I work alongside traffickers, ad operation managers, campaign managers, media agencies, ad networks and publishers providing excellent and prompt customer service to resolve any issues that may occur while the campaigns are in progress, serving as point of contact for publishers to troubleshoot and resolve or escalate technical issues. About Me Italian / Venezuelan Project manager and Digital Marketing Educate clients on trafficking, pacing, optimization, targeting and reporting of ad campaigns. manager possessing a broad Provide Traffic support as needed. mix of technical experience, Reproduce client campaigns in test environment for troubleshooting. web marketing and Social Assist on the implementation of rich media, out of page, HTML5 and third party creatives. Media skills with over 5 years of experience managing and Proactively investigate issues (delivery discrepancies, technical issues, etc.) with clients, developing web applications. agencies, third-party platforms, and/or internal parties and provide resolutions to these issues. Assist media teams with questions about creative specifications and discrepancies in reporting. Digital Marketing Skills Troubleshooting delivery issues, performance, product issues and ad tags from third party (Google Adwords & vendors. Adsense,Google Support, troubleshoot, ad-server testing, click and impression tracking functionality Insights,Google Analytics, discrepancies. SEO,SEM,PPC, Ad Server, DoubleClick for Publishers Troubleshoot tags for clients and publisher side ad operations. DFP, Facebook Ads, Joomla, Verify the platform and file bugs - Identify, document and escalate bugs. Blogs, CMS, Magento and E- Commerce). Digital Marketing Manager General Motors Middle East - Dubai, United Arab Emirates - Full-time - March 2012, August 2012 Understanding of HTML5, Javascript, CSS3, PHP, In this role I managed the agency relations to implement the Digital Marketing strategy from creative MYSQL, AJAX. creation to execution across different channels SEM, Paid search, Display and Social Media. I'm looking for a role as a Analysed and reported on key metrics to evaluate the performance of each channel and optimize (A/B Digital Marketing Manager or testing) based on more appealing call to actions and art. Project managed the creation of a new web Social Media, Digital platform for the certified preowned vehicles program. Campaign Manager or Ad Operations Manager, a role as Enhanced and managed the web presence for 3 brands across 10 Middle East Markets. a Project Manager would also be great for me since I have a Defined targets and KPIs for our online campaigns with a heavy focus on ROI and consumer technical background and I can conversion. translate business needs into Agency relations management to implement the digital strategy driving traffic and awareness technical requirements to be through SEO, SEM, PPC, Display while ensuring highest efficiency and ROI. shared with the development Created, managed and analyzed our interactive marketing campaigns across different channels team. Currently I'm not looking such as search, display and Social Media. for roles as a developer. Evaluated website performance and Digital Marketing campaigns to recommend online optimization strategies. Interest Areas Integrated social media to our Online Marketing campaigns to engage our target audience and grow our followers. Sports Supported dealer's websites to make sure they implement the right SEO Strategy and follow the brand guidelines in terms of look and feel and user experience. Participation in the Social Media hub. Digital budget management and forecast.
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  Mobile Apps ProjectManager Golden Gekko - Barcelona, Spain - Full-time - September 2011, November 2011 Golden Gekko is the leading developer of creative mobile marketing applications and widgets in Europe and North America, having successfully launched award winning campaigns for global brands such as Coca-Cola, Absolut Vodka, Disney & Universal Pictures. My role as project manager involves overseeing the full life cycle of our application development, working closely with our designers and developers to create cutting edge applications to fit our client's branding and functional requirements. I'm used to work with several projects at a given time, taking care to deliver each project as defined in the scope within the budget in the time agreed, I have successfully delivered App Sourcing Projects for Vodafone, Samsung. also App Distribution and Mobile Marketing Projects for different accounts. Import / Export Analyst + Inventory Specialist 3M Manufacturera Venezuela S.A - Valencia, Venezuela - Full-time - October 2009, July 2010 International Purchasing and Procurement. Purchase Orders Processing. Customs Compliance. Materials and Inventory Management. Maintaining Accurate records of inventory movement. Coordination of stock relocation. IT Consultant Unidad Quirurgica Tres S.A - Valencia, Venezuela - Part-time - June 2008, September 2009 Software Installation. Maintenance. Networks. Information Backup. Software Training. Project Manager and SEO,SEM online Marketing Web Business Solutions de Venezuela, C.A - Valencia, Venezuela - August 2004, April 2008 In this role I was responsible for understanding client needs and business requirements to offer solutions based on our available technologies, I managed web site projects through Scoping, Design, Development, Implementation and QA Phases to fulfill clients needs and expectations. Also participated as a developer in some of the projects. We built websites with SEO in mind and we recommended and implemented Digital Marketing Strategy based on PPC Google Adwords Campaigns, Display and Social Media. Monitored and tracked the status of project and provided solutions to project issues, ensuring successful completion by deadline. Project planning, Programming PHP + HTML + JavaScript + CSS and Managing MySQL Databases. Debugging and Optimizing the front-end. SEO and search engine optimization for our websites based on External and Internal page factors. Online and Interactive Marketing Strategy based on SEM (Paid Search + SEO), Display and Social Media (Facebook Ads). Setting Google Analytics on websites to report on key metrics and optimize the Google Adwords paid search and display campaigns. Achievements: Business Plan for an online E-commerce platform, (Design,Coding, Debugging and Maintenance). Skills Computer Digital Marketing Skills (Google Adwords & Adsense,Google Insights,Google Analytics, SEO,SEM,PPC, Ad Server, DoubleClick for Publishers DFP, Facebook Ads, Joomla, Blogs, CMS, Magento and E-Commerce) Web Developing and Practical Experience in HTML5, JAVA SCRIPT, CSS3, PHP, MYSQL, AJAX. MS Word, Excel (Advanced) and PowerPoint
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  Languages English (Native) Spanish (Native) Italian (Basic) Personal Skills Strategic thinker, organization and time management, written and verbal communication skills Flexible, enthusiastic, and self-directed Great relations with co-workers and motivation towards team work Adaptability to dynamic environments, negotiation Self Teaching ability, with solving problems orientation Education Master in International Enterprise and Foreign Trade - Universitat de Barcelona October 2010 - July 2011 Master in International Trade - Universidad de Carabobo September 2008 - March 2010 Bachelor in Business Management - Universidad de Carabobo October 2004 - December 2009 Intensive English Program - International Language Academy of Canada June 2004 - August 2004 High Advanced Level