Resume in English 2019 - Philippe JEAN-BAPTISTE

Resume in English 2019 - Philippe JEAN-BAPTISTE

• 1.
  Address Perpignan, 66000 Phone (+33) 677-735-422 Email [email protected] LinkedIn https://www.linkedin.com/in/philippejb/ AmazonPage http://amzn.to/2vA3yBA Experiences Managing Director 2018 Onedirect – Perpignan, FRANCE n Managed operations, human resources, financial accounting (100 people – Turn Over: 30M€) n Participation in the merge of Onedirect with Alliance Tel. Senior Consultant – Partner 2015 Top and Win Consulting – Paris, FRANCE – Chicago, New-York, USA n Digital Communication Plan and Sales Development Plan n Marketing Plan and Web Traffic Acquisition n Product Market Fit and Value Proposition n Definition of the Business Model and Business Plan n Business review and optimization, Customer-centric Operating Model Award-winning author 2007 Eyrolles – Paris, FRANCE n Online marketing: practical and legal aspects – amazon.fr/dp/B005PZ7YMW n Toolbox to create a company – amazon.fr/dp/B01996129S Les Echos – Paris, FRANCE n Developing E-commerce activities – amazon.fr/dp/2091620769 Nathan – Paris, FRANCE n Create Business Website – amazon.fr/dp/2091651796 Business Unit Director 2012 – 2016 ABIX (DCC Group) – Neuilly-sur-Seine, FRANCE n Defined and implemented a new strategy and renewed the business model (Net Operating Income: -64K€ → +170K€). n Managed operations, human resources, financial accounting (20 people – Turn Over: 6.5M€) n Implemented a multichannel marketing strategy (ROI: -9% → 73%) and redefined the sales strategy. n Restructured lines to eliminate cash drains and increase overall revenue. n Established employee operations guidelines to standardize procedures. n Reorganized purchasing and the supply chain: created a trading structure in Taiwan, optimized logistics and stocking (investing €500K). n Produced monthly share-holder reports. SUMMARY With more than 20 years of experience in management & digital marketing, I have gained a strong background and expertise in business administration, strategy, marketing and e-business. I hold a master’s Degree in economy, a master’s Degree in digital marketing, currently completed with an Executive MBA program in La Sorbonne and Georgetown University. I am the author of many books about marketing, e-business and startup. I am looking forward to new opportunities based on my experience and my skills. PHILIPPE JEAN-BAPTISTE [email protected] (+33) 677-735-422
• 2.
  Experiences Chief Marketing Officer(CMO) & Chief Digital Officer (CDO) 2006 – 2016 Exertis (DCC Group) – Mantes, FRANCE n Member of the executive committee. n Defined the sales and marketing strategy for the entire group. Defined strategy for all the subsidiary (M&A: MCAD for France, F+W for Germany (Net Operating Income: +65%), TACM for Taiwan...) n Developed the digital skills of all entities (content, lead generation, growth hacking, nurturing...). n Deployed tools (Datamining, BI) for all entities and combined databases. Head of Marketing 1997 – 2005 Systemax Group (Inmac – Wstore – Misco) – Roissy, FRANCE n Re-energized BU Sales (61M€→106M€) ◦ Developed a range of Inmac own Brand high margin products. (Turnover 400K€ → 5M€) ◦ Managed a team of 3 products managers and 3 purchasers. n Completely restructured sales and marketing: brought in new segmentation, new targets, a new sales structure and a new product offering. Education Master of Digital Marketing (MA) 2018 ISEFAC Business School – Paris, FRANCE n Graduated with Highest Honors - Valedictorian. Master of Science in Economy (MSc) 2017 University of Paris La Sorbonne – Paris, FRANCE n Graduated with Highest Honors - Valedictorian. Executive Master of Business Administration (MBA) 2017 IAE – Paris, FRANCE n Graduated with Highest Honors - Valedictorian. Global Executive Master of Business Administration (GEMBA) 2017 Georgetown University – Washington DC, USA INSECC Business School – Paris, FRANCE n Graduated with Highest Honors - Valedictorian. Master of Sales Engineering (MSc) 1996 ISEG Business School – Paris, FRANCE Certifications n Financial Markets: Yale University n Microeconomics: Wharton School – University of Pennsylvania n Organizational Analysis: Stanford University n Leaders of learning: Harvard University n Becoming an Entrepreneur: MIT – Massachusetts Institute of Technology n Understanding Economic Development: University of Oxford n Entrepreneurship: HEC Paris n Complexity: ESSEC Business School Paris n Creating and developing a Tech Startup: Polytechnique Paris n Innovating in a Digital World: IMT – Institut Mines-Télécom n Innovation: ESSCA (+33) 677-735-422 PHILIPPE JEAN-BAPTISTE [email protected]