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Retail 2020 by Dominique Bonnafoux
The document discusses the evolving landscape of retail, highlighting that stores must adapt to changing consumer behaviors driven by next-generation shoppers who demand engagement and personalization. With shoppers in a constant state of partial attention, the emphasis is on creating memorable experiences rather than merely selling products. As consumers rewrite the rules of demand, retailers must embrace relevance and innovative engagement strategies to meet these expectations.
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Retail 2020 by Dominique Bonnafoux
- 1.
- 2. THE FUNDAMENTALS OFWHAT A STORE ‘IS’ (ITS PURPOSE AND FUNCTION) ARE IN FLUX
- 3. RETAIL WILL CHANGEMORE IN THE NEXT 5 YEARS THAN IT DID IN THE LAST 50
- 4. THIS CHANGE ISNOT JUST DRIVEN BY ECONOMIC PRODUCT OR INDUSTRY TRENDS (ALTHOUGH THEY REMAIN AN INFLUENCE).
- 5. RATHER, TOMORROW’S STOREIS BEING SHAPED BY NEXT GEN SHOPPERS’ BEHAVIOURS, NEEDS AND DEMANDS.Benetton
- 6. DEMOGRAPHIC BLURRING What GenZ do in their spare time 37% listening to music 27% reading 17% reviewing social media 16% playing video games Source: Nielsen 2015 Boomers are most likely to be distracted by tech at mealtimes 52% are connected while eating, compared to 40% of Millennials
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- 8. IS SHOPPERS THATARE ‘IN A CONSTANT STATE OF PARTIAL ATTENTION’
- 9. A GROUP FORWHOM THE THRILL OF THE NEW AND THE NEXT GREATLY MATTER…
- 10. …NOT TO THEDETRIMENT OF SOCIAL RESPONSIBILITY A GROUP FOR WHOM THE THRILL OF THE NEW AND THE NEXT GREATLY MATTER…
- 11. CONSUMERS WHO AREREWRITING THE RULES OF DEMAND...
- 12. AND THEREFORE, BYPROXY, THE RULES OF SUPPLY CONSUMERS WHO ARE REWRITING THE RULES OF DEMAND...
- 13. ENGAGING CUSTOMERS SHOPPING INA CONSTANT STATE OF PARTIAL ATTENTION
- 14. ENGAGEMENT - BEFORE IKEA,Sydney Louis Vuitton, Miami FL IBM Food Truck, Austin TX VISUAL DISRUPTION CHAMELEON STORES OUT OF CATEGORY
- 15. ENGAGEMENT - NOW Marriottibeacons, US Carphone Warehouse, UK Adidas Neo, Berlin TIME & SPACE INSTANT INFO SEAMLESS
- 16. ENGAGEMENT - NEXT Metaio,Germany BA, UK Doppel, US INTERACTIVE SURFACES RESPONSIVE WEARABLES
- 17. MEMORABLE EXPERIENCES TRUMP BUYING‘STUFF’ Peak Performance, US
- 18. CREATE EXPERIENCES THAT PROMPTCONVERSATIONS
- 19. EXPERIENCE - BEFORE MeatPack, Guatemala Nike Run Club, Amsterdam Frank Bank, Singapore LIVE ADVENTURES SOCIAL EVENTS DIALOGUE
- 20. EXPERIENCE - NOW Apolosophy,Stockholm Globetrotter, Berlin PIRCH, USA PHYSICAL DIGITAL POWER OF PLAY SENSORY SPACES
- 21. EXPERIENCE - NEXT DiorVR, Paris Fiat Live Store, Sao Paulo B&Q Vivid, Shanghai VIRTUAL REALITY REMOTE INTERACTION SIMULATIONS
- 22. THE HIGHEST CURRENCYFOR THESE CONSUMERS WILL BE RELEVANCE
- 23. PERSONALISATION MEANS THE ‘ONESIZE FITS ALL’ APPROACH IS OVER
- 24. PERSONALISATION - BEFORE DunhillHouse, Shanghai Cookhouse, Berlin Papabubble, Tokyo HERITAGE EDUCATION WORKER THEATRE
- 25. PERSONALISATION - NOW AudiCity, London Lego Cuusoo Nixon Watches, Paris TOOLS REWARDS IN-STORE CUSTOM
- 26. PERSONALISATION - NEXT GoogleProject Ara Normal Earphones, New York GENEU, London MODULAR PRODUCTS UNIQUE QUANTIFIED SELF
- 27. BEYOND LOCATION ANDTRANSACTION DYNAMIC LIFESTYLE VENUES INSPIRING EXPLORATION AND DREAMING
- 28. THIS IS THEPACE THE NEW SHOPPER IS USED TO, IT’S WHAT THEY EXPECT GOOD ENOUGH, NEW, NOW.
- 29.