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Retail Marketing for Reliance Mobile
Reliance is one of India's largest business conglomerates with interests in telecommunications, financial services, and power. Reliance Communications is India's largest private telecom company with over 100 million subscribers. The document discusses opportunities to become a Reliance Mobile Store franchisee, including selling prepaid and postpaid mobile plans, phones, accessories, and providing customer service. It provides details on the store design, products, services, pricing, promotions, and training offered to franchisees.
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Retail Marketing for Reliance Mobile
- 3. ABOUT RELIANCE • RelianceGroup, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited). • Reliance Group’s flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 100 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. • Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as the market leaders in their respective areas of operation
- 4. EXCELLENT BUSINESS OPPORTUNITY Business Model Franchisee owned Franchisee operated Model. Exclusive Showroom . Moderate Investment Rs.4-7 Lakhs. High Level Returns for High performance . REVENUE STREAMS Postpaid and Prepaid Connections CDMA & GSM Handsets Fixed Wireless Phone Data cards, E-Recharge Cell Phone Accessories, Bill Payment Exclusivity Bonus upto Rs.20K Extra.
- 5. RELIANCE MOBILE STORE •If you walk into any Reliance Mobile Store, you can avail the below products & services • Prepaid & Postpaid Mobile services • Bill Payment • Dedicated Customer care for prompt assistance • Fixed wireless phone • Latest range of handsets • Wireless Internet
- 6. DESIGN • Large :1000-500 • Medium : 800-100 • Corner : 150-200
- 7. PRODUCTS CDMA HANDSETS GSM HANDSETS WIRELESSHOME PHONES DATA CARD MOBILE ACCESSORIES.
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- 9. Handsets • Coolpad S100 N900D530 2618 T20
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- 12. LG CDMA LG RD3630 LG 3550 LG 3640 LG 510 LG 9100 LG 6300 LG 3610
- 13. MAXX MOBILES CDMA MAXXCD11 MAXX GC343 MAXX GC735 MAXX GC 355
- 14. MICROMAX CDMA C114 E360Q 5 C GC 360 C250
- 15. SAMSUNG CDMA MOBILES GURU539 GALAXY i899 GALAXY i500GALAXY POP GURU B559 DUOS 259 MPOWER TXT MPOWER NX2 MPOWER 569 SCH B290
- 16. BLACKBERRY Blackberry bold 9650Blackberry 9670 style
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- 18. OTHERS ZET S160FLYCG588 LAVA KKT30LAVAKKT23CFLY C250
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- 23. Data cards Features: Wireless broadbandfor laptop & desktop. 20 times faster with speed up to 3.1Mbps in Reliance Broadband. Connectivity across 24000 towns & 6 lakh villages, as well as along major highways, railway routes, airport lounges and remote locations in India. Simply plug and play.
- 24. MOBILE ACCESSORIES BLUETOOTH DEVICE. CHARGER. MOBILECOVERS. BATTERIES. HANDS FREE
- 25. Services • Prepaid &Postpaid Mobile services • Bill Payment • Dedicated Customer care for prompt assistance
- 26. Prepaid services • Rechargevouchers. • New connections. • Calling cards. Reliance STD Calling Card. Reliance Global Calling Card. • Roaming settings.
- 27. Postpaid services • Billingof phone. • Plans and packs. • New connections. • Issuing of sim card.
- 28. Bill payments • Cheque/Draft payment. • Cash payment. • Credit Card or Debit Card payment. • E-Recharge.
- 29. TARGET GROUP • PEOPLEBELONGING TO MIDDLE INCOME AND ABOVE. • THEY ARE ALSO TARGETING LOW INCOME GROUP. • COLLEGE STUDENTS.
- 30. AREAS COVERED BYTHE STORE • MHB COLLANY • YOGI NAGAR. • GORAI.
- 31. Ambience NEAT ANDCLEAN. RIGHT THINGS AT RIGHT PALCE. FEEDBACK BOX. BILLING COUNTERS. FLYERS AT THE STORE. SITTING SPACE.
- 32. Promotion Promotion by company. Newspapers. Television advertisement. Internet. Promotions by franchise. Leaflets through local newspaper. Promotions through personal relations. Displays put outside shops. Word of mouth promotions.
- 33. Pricing • COMPETATIVE PRICINGSTRATERGY. • BELOW MRP.
- 34. Product display • PHONEMODEL: FEATURES • COLOR DISPLAY. • F M RADIO. • MP3 PLAYER. • CAMERA. • BLUETOOTH. • EXPANDABLE MEMORY. • EMAIL. PRICE:
- 35. Promotional offers • Getchoice no. with handset of huawei C2828 • 3g data card@ RS 1999 only with 3 GB free data @7.2 mbps. • Reliance net connect @RS 1599. • Special offers –speed data card totally free , just pay 3months advance rental.
- 36. TRAINING • TRAINING TOTHE FRANCHISEE/STORE MANAGER. TRAINING GIVEN BY THE COMPANY TO THE FRANCHISEE/STORE MANAGER BEFORE STARTING. TRAINING IS GIVEN FOR 10 DAYS. TRAINING GIVEN TO FRANCHISEE FOR ANY NEW TECHNOLOGY OR PRODUCT DEVELOPED BY COMPANY.
- 37. TRAINING GIVEN TOEMPLOYES • EVERY FRIDAY CUSTOMER RELATION EXECUTIVE ARE GIVEN TRANNING ON FRIDAY BY THE COMPANY ABOT THE LATEST TECHNOLOGY INTRODUCED IN THE MARKET. • THEY ALSO GIVE TRAINING ABOUT THE MOBILE HANDSETS.
- 38. CUSTOMER FEEDBACK REGISTER DATENAME MOBILE NO. CONNECTION TYPE MOBILE DATA CARD SUGGESTION 15/7/2011 SANJAY SHAH 7666458712 CDMA NO REDUCE CALL RATES 2/8/2011 RITESH MEHTA 9664511254 GSM YES MORE VARIETY OF PRODUCTS 5/8/2011 HARISH PANDEY 7666104906 GSM NO MORE FLEXIBLE PLANS
- 39. CUSTOMER RELATIONS • PERSONELRELATIONS. • AFTER SALES SERVICE.
- 40. IMPROVEMENTS • THERE SHOULDBE PROPER LIGHTING. • THEY SHOULD INCREASE THEIR STOCK. • MORE NUMBER OF PRODUCTS ON DISPLAY. • SHOULD HAVE DEMO CELL PHONES. • SHOULD INCREASE THEIR STORE SIZE. • SHOULD MAINTAIN STOCKS OF HIGH RANGE MOBILES.
- 41. Strengths • RELIANCE ABIG BRAND NAME. • CUSTOMER RELATIONS. • 2nd largest retailer of handsets.
- 42. For More Informationor to Download contact us at [email protected]