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2015 Social Media Sales Training
This document discusses social media services for businesses including social media management, reputation monitoring, and Facebook advertising. It provides an overview of major social media platforms and how they can be used to showcase brands, build communities, and develop loyalty. The document also outlines services like custom page building, content planning, and monthly reporting. Facebook advertising tactics like posts, website ads, and local awareness ads are presented along with targeting options and prohibited content.
2015 Social Media Sales Training
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- 2. Agenda Social MediaFor Business Various Platforms Our Social Media Services Management & Outreach Facebook Advertising Reputation Monitoring Sales Action Plan sarahndippity
- 3. sarahndippity Customer Service Branding Thought Leadership PublicRelations Networking Trust & Retention Customer Acquisition
- 4. It isn’t justa fad. It’s a fundamental shift in the way we communicate. sarahndippity
- 5. 80% of socialmedia users prefer to connect with brands on social media 70% of B2C companies acquire customers on Facebook 43% of B2B companies acquire customers on LinkedIn 79% of US Twitter users are more likely to buy from brands they follow sarahndippity
- 6. Social Media PlatformsWe Manage sarahndippity
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- 8. sarahndippity Showcase a brand Build a larger online community Create richer, more "human" relationships Develop brand loyalty Facebook
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- 12. sarahndippity Twitter Second largestsocial network Real-time conversations, focus on live events Consumers will talk about a brand on Twitter – Be a part of the conversation
- 13. sarahndippity Twitter Highly mobile Social listening Engage with those not already connected to your audience
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- 15. sarahndippity Google+ Huge for localSEO & Reviews
- 16. sarahndippity About impressions, not followers Active social improves search rankings Google+
- 17. sarahndippity Increase brand visibilityon the second largest search engine. It's bigger than Bing, Yahoo!, Ask and AOL combined! Google+ & YouTube
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- 19. sarahndippity Pinterest Increases brand authority Expands reach Drives traffic to website
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- 22. sarahndippity LinkedIn Professional social network 200 million members B2B networking Sales tool
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- 24. sarahndippity LinkedIn Share updates andarticles to engage with the community Post job openings and drive traffic to the website
- 25. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 27. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 30. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 33. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 36. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions sarahndippity Social Media Management
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- 38. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 40. Google Analytics –Network Referrals sarahndippity
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- 42. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 44. Outreach Includes: Anassigned social manager Custom-built pages Unique social content Consistent messaging Quarterly content plans Monthly reporting Open communication Engaging social promotions Social Media Management sarahndippity
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- 46. Facebook Advertising Services Reach large audiences for relatively low costs Precise ad targeting sarahndippity
- 47. Page Likes Ads We’llbuild relationships with all the people who matter to a client. sarahndippity
- 48. Website Conversion Ads We’llget people to buy products or signup for things on a website. sarahndippity
- 49. Page Post EngagementAds: We’ll reach more people when we boost posts. sarahndippity
- 50. Local Awareness Ads: We’llserve ads to people physically near a business. sarahndippity
- 51. Offer Claim Ads: We’llpromote timely discounts for people to claim. sarahndippity
- 52. Prohibited Ad Content: Before& After Photos sarahndippity
- 53. Prohibited Ad Content: Weaponsor Scary Images sarahndippity
- 54. Other Prohibited Content StateLotteries Dating Services Nudity Gambling Online Pharmacies Supplements Tobacco or Drugs sarahndippity
- 55. Facebook Ad TextRestrictions 20% Text Policy sarahndippity
- 56. Facebook Targeting Building theAds sarahndippity
- 57. Standard Targeting Options DemographicData – Location – Zip Code – Age – Gender – Marital status – Education – Job Title – Income – Home Value Psychographic Data – Interests/Likes – Belief structure – Political views – Hobbies – Life Events sarahndippity
- 58. New Targeting Options sarahndippity Data from partner categories POLK DMX Auto Data
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- 61. sarahndippity We Post atOptimal Times
- 62. Reputation Management Listen &Monitor Social Media Reviews sarahndippity Increase Online Customer Service Develop Alerts & Improvement Reports
- 63. BigWing Advantage • Naturalsynergy from being in one department. • Transparency & frequent correspondence. • Easily accessible & relatively affordable. • Access to a suite of professional tools and products. • Detailed monthly reporting. sarahndippity
- 64. Actionable Steps sarahndippity • Analyzetheir current social presence. • Is social a good fit? ASK US! • Will they grant us access to their pages? • Determine their budget: Minimum of $750 - $1000/month • Ask them if they are running social media ads. • Share our services handout. • Bring us to meet them and discuss strategy.
- 65. Overcoming Objections sarahndippity • Clientthinks it’s too expensive… Determine their skillsets – Respond timely and professionally – Engage with community correctly – Create a brand voice document – Conversion Pixels – Highly targeted ad campaigns – Reporting on various metrics • Canned or Automated Posting?
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