Download to read offline












The document analyzes fundraising benchmarks from 2010, highlighting that face-to-face (f2f) solicitation remains the dominant channel for recruiting regular givers (RG). It notes a steady growth in average RG gifts while cash gifts have declined, and f2f recruits show higher upgrade rates. Additionally, it provides data on RG attrition and recruitment trends by year, emphasizing the effectiveness of f2f methods.










