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Risks and Rewards of Celeb & Influencer Social Voices
The document discusses the risks and rewards of celebrity and influencer voices in social media marketing, emphasizing the importance of context, empowerment, and data optimization in influencer strategies. Key points include the high percentage of marketers leveraging influencers for content promotion and the effectiveness of ongoing ambassadorships. It also highlights platforms like Facebook and Instagram as favorable for influencer marketing and the significance of honesty in maintaining audience engagement.
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- 1. The Risks &Rewards of Celebrity & Influencer Social Voices
- 2. TODAY’S HOST: Spike Jones Spredfast @spikejones AubreyFlynn REVOLT TV & Media @AubreyFlynn Matt Siegel Roc Nation @matthewlsiegel Session Speakers
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- 4. A word aboutinfluencers...
- 5. The two thingsyou need...
- 6. Impact + Time IMPACT TIME “Professional”Influencers Passionate customers we create influence around.
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- 8. But there is aright way.
- 9. Turning Social Influence Allthe Way Up (to 11) Matthew Siegel Chief Digital Officer Roc Nation @matthewlsiegel
- 10. ● Understand Context ●Empower the Influencer ● Optimize with Data The Plan
- 11. ‘s ● Context Matters 1.Understand Context
- 12. ‘s ● Context Matters ●But it isn’t everything 1. Understand Context
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- 20. Sports Music Brands 1.(How We) Understand Context
- 21. SMEs: Analysis, Production,Creative Sports Music Brands 1. (How We) Understand Context
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- 23. +1 billion fans 31 9 1.(How We) Understand Context
- 24. ‘s ● We don’t“manage” our clients’ influence 2. Empower the Influencer
- 25. ‘s ● We don’t“manage” our clients’ influence ● We do what we can to empower them 2. Empower the Influencer
- 26. 2. Empower theInfluencer
- 27. 2. Empower theInfluencer
- 28. 3. Optimize withData
- 29. “Not everything that countscan be counted, and not everything that can be counted counts.” - William Bruce Cameron
- 30. ‘s ● Count everythingthat can be counted 3. Optimize with Data
- 31. ‘s ● Count everythingthat can be counted ● Only make decisions based on what counts 3. Optimize with Data
- 32. 3. Optimize withData
- 33. 3. Optimize withData
- 34. 3. Optimize withData
- 35. 3. Optimize withData
- 36. 3. Optimize withData
- 37. 3. Optimize withData
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- 39. 7 Keys forSocial Media Success. Aubrey Flynn Chief Digital Officer REVOLT TV & Media @AubreyFlynn
- 40. Don’t be Surprisedby the Rise Nearly 70% of marketers use influencers for content promotion. 1
- 41. Money Well SpentDrives Intent Over 20% of internet users read reviews online before buying in-store. 2
- 42. Pledge Allegiance tothe Brand Over 70% of marketers believe ongoing ambassadorships are the most effective means of influencer marketing. 3
- 43. Facebook is aGreat Look Over 50% of Influencers believe Facebook and Instagram are the best platforms for influencer marketing. 4
- 44. Honesty is theBest Policy Over 70% of Influencers believe honesty is what keeps their audience engaged. 5
- 45. Experts Do theBest Work Expert content is 83% more effective than user reviews for impacting purchase intent. 6
- 46. Less is MoreWhen Trying to Score Influencers with over 10 million followers are getting 1.66% likes. 7
- 47. Question + Answer SpikeJones Spredfast @spikejones Matt Siegel Roc Nation @matthewlsiegel Aubrey Flynn REVOLT TV & Media @AubreyFlynn