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Rochester AMA Presentation
1) Social media and web 2.0 tools provide opportunities for sales and marketing through customer conversations and relationship building. 2) The document discusses six key strategies for social media and digital marketing: make efforts accountable and data-driven; build an addressable customer base through capturing customer data; achieve digital intimacy through ongoing customer engagement; integrate search engine optimization, marketing and social media; engender trust through transparency and valuable contributions; and embrace social media platforms to join customer conversations. 3) Case studies and examples are provided for how companies like Jeep, Caminito Steakhouse, and Comcast have successfully implemented social media and digital marketing strategies to increase sales, build their brand and foster customer relationships.
