Role of Electronic Media in Pakistan

Role of Electronic Media in Pakistan

• 1.
  Role Of ElectronicMedia In Pakistan Afaq Mansoor Khan
• 2.
  What Is Media? Communicationchannels through which news entertainment, education, data, or promotional messages are delivered is known as media. Media includes every broadcasting and narrowcasting medium such as Newspaper, Magazines, Television, Radio, Billboards, Direct mail, Telephone, Fax and Internet.
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  Power of Media? Mediais a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and also help to change our lifestyle. 1. It has the power to make the innocent guilty and the guilty innocent. 2. It acts as an Informative bridge between government and general public. 3. It helps to form opinions and make judgments regarding various issues.
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  Evolution Of Mediain Pakistan In Ayub khan’s Era, Pakistan Television Corporation came into being under the Ministry of Information headed by Ubaid ur Rehman. On November 26, 1964 the first official television station PTV transmission broadcasted from Lahore.
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  Evolution Of Mediain Pakistan In Zia ul Haq’s Era, Television was brought under the Islamalic campaign, Heavy pressure on the media to safeguard the glory of Islam.In response to the ban on the daily musawaat the Pakistan Federal Union of Journalists protested and launched a campaign of hunger strike.
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  Evolution Of Mediain Pakistan In Pervaiz Musharaf Era, The government issued the Pakistan Electronic Media (PEMRA) in March 2002. PEMRA is a Country Guide to regulate the establishment of all broadcast stations in the country specially Indian channels.
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  Purpose Of Media Thereare three purposes of Media: 1. To Entertain 2. To Advertise 3. To Inform
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  Positive Effects OfMedia 1. Media is essential to the health of democracy. 2. It Enables the citizens to make decisions about electoral choices 3. At the time of elections media openly and in a focused way supported democracy 4. News channels played an important role in increasing voter turnout. 5. Coverage of several issues that needs attention.
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  Negative Effects OfMedia 1. Spreading Vulgarity and use of Foul Language 2. Flashing news headlines with elements of negative exaggeration 3. Big deal made out of small issues 4. European and American culture is slowly covering our society. 5. Change in meal preferences 6. Children are exposed to things that they should not necessarily be exposed to yet 7. Media sell their own value system to the kids through actors, cartoon characters.
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  Conclusion Media has revealedthe facts to the people about crimes and social issues and several other thing that the people should know. Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude. Media is supposed to be responsible for the present society, trends, norms, values and so on. Media reflects the society and it is the responsibility of media to show the positive aspects of the country to the world. It’s a need of time that our media should work for the promoting positive and real soft image of Pakistan and should not use negative tools to increase their viewership.
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  “Whoever Controls theMedia, Controls the Minds” - Jim Morrison
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  Thank You! :)