Role of social media in digital marketing-Gauresh.pptx

Role of social media in digital marketing-Gauresh.pptx

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  https://schoolofinternetmarketing.co.in/ Role of socialmedia in digital marketing Now, let us see what the role of social media is in digital marketing and how it works. We use social media platforms to increase the awareness of our company's brand, engage with customers to increase traffic to our website and increase and improve the ranking of our website on search engines and social media platforms. The most important thing is to build customers through social media
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  https://schoolofinternetmarketing.co.in/ Social media: ● Weknow that social media network platforms have totally changed the way people interact, communicate, explore, and searching information. ● The social media has become most used for communicating with our friends, family new people, this is a computer-based technology that facilities the sharing of ideas, thoughts, images, and videos for building virtual networks and communities. ● There are many platforms on social media where we can share our photos, videos, vlogs, and thoughts. Example- 1. Instagram 2. Twitter 3. Facebook
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  https://schoolofinternetmarketing.co.in/ Social media marketing:SMM ● They are using the power of social media websites or platforms to reach your target audience and people and market your products or services. ● The main purpose of social media marketing is to promote companies and their products or services to build relationships. ● In simple words, a company doing online marketing using social media websites or apps is called social media marketing. Top social media platforms or apps 1. Facebook 2. Instagram 3.X (Twitter) 4.LinkedIn
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  https://schoolofinternetmarketing.co.in/ Importance of socialmedia marketing: - Social media marketing involves using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves posting text, images, videos, and other content. There are various benefits of social media marketing, given below. 1. Brand awareness 2. Search engine performance 3. Customer engagement 4. Customer value 5. Cost 6. Audience reaches 7. Customer insights 8. Community building
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  https://schoolofinternetmarketing.co.in/ Advantages and Disadvantagesof Digital Marketing The main advantage of digital marketing is that it builds the brand through direct campaigns and personalized content Advantages Disadvantages Improves Brand Loyalty High Competition Get instant feedback Negative feedback Measure and Track Results Tech-Dependent Increase Engagement With Consumers Maintenance costs can go high Improved Market Analysis Need Trained People
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  Improved ROI Vulnerable toMalicious Activities Global Reach Short Attention Span Unintrusive and User- engaging Content Danger of Strategy Theft Test Different Strategies Takes Time to Understand What Works Personalized Messaging Security and Privacy Issues https://schoolofinternetmarketing.co.in/
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  https://schoolofinternetmarketing.co.in/ Thank You!