winning through
 innovation



                            for Business Link
                               by Nick Jankel
                            nick@wecreate.cc
Friday, February 26, 2010
words your                 most         thing you are
 colleagues                 developed    proud of
 might use                  innovation   having
 to describe                skills       innovated
 you at your                             (and what it
 best                                    taught you)
 www.wecreate.cc                                    2

Friday, February 26, 2010
who is this guy?




 www.wecreate.cc            3

Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
what is innovation?




 www.wecreate.cc              12

Friday, February 26, 2010
innovation



Friday, February 26, 2010
what does it mean
     to you?
 www.wecreate.cc            14

Friday, February 26, 2010
Main Entry: in·vent
                  Etymology: invenire to come upon, find
                  Date: 15th century

                  1 : to devise by thinking
                  2 : to produce (as something useful) for the
                  first time through the use of the
                  imagination or of ingenious thinking and
                  experiment




 invent

Friday, February 26, 2010
market
           Main Entry: mar·ket·ing
           Date: 1561
           1 a : the process or technique of promoting,
           selling, and distributing a product or
           service


Friday, February 26, 2010
the profitable
                       leverage of
                       ideas
Friday, February 26, 2010
incremental

Friday, February 26, 2010
radical

Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
commercial

Friday, February 26, 2010
social

Friday, February 26, 2010
ʻinefficientʼ
                    grassroots
                   exhausting
                 inherently risky
                deeply ambiguous
 www.wecreate.cc                    25

Friday, February 26, 2010
often fails


 www.wecreate.cc                          26

Friday, February 26, 2010
2009


                            1989
Friday, February 26, 2010
Friday, February 26, 2010
as much about letting go of old
      ideas and assumptions...

       as having new ideas
 www.wecreate.cc                   29

Friday, February 26, 2010
why




Friday, February 26, 2010
saturated
 www.wecreate.cc
Friday, February 26, 2010
                             markets31
flab
                            removed




 www.wecreate.cc                  32

Friday, February 26, 2010
margins
  minimal

Friday, February 26, 2010
products
   commodify
Friday, February 26, 2010
credit crunch
 www.wecreate.cc            35

Friday, February 26, 2010
demand for
       growth
 www.wecreate.cc            36

Friday, February 26, 2010
Friday, February 26, 2010
Half of the companies on the 2009 Fortune 500 list were
    launched during a recession or bear market, along with
        nearly half of the firms on the 2008 Inc. list of
             America’s fastest-growing companies.




                                              Source: Kaufmman Foundation




 www.wecreate.cc                                                        38

Friday, February 26, 2010
how do you do
     innovation?




 www.wecreate.cc            39

Friday, February 26, 2010
Friday, February 26, 2010
Blue sky   Consumer
                               Unmet needs             Technical
                            Lead users                    Economic
                   Parallels                                   Sustainable / ethical

          Precedents                                                Legal


 Strategic focus                                                                To launch




                             Culture, values, vision
Friday, February 26, 2010
in a study of 4000 firms in 17
     countries
      firmsʼ cultural traits drive
      innovation across nations
                                      Source: Innovation in Firms Across Nations
 www.wecreate.cc                                                               42
                            Cambridge Judge Institute / Journal of Marketing, 2009
Friday, February 26, 2010
creativity
                  Ideas
                  Curiosity
                                  connectivity
                  Exploration
                  Reframing        Listening
                  Seeing beyond    Responsive
                  Intuition        Empathic
                  Childlike        Nurturing
                                   Emotionally smart



  Can do
  Urgent
                                   charisma
  Unstoppable
                                                   Inspiring
  Confident
                                                   Leading
  Relentless
                                                   Charming
  Optimistic
                                                   Visionary
  Single-minded
                                                   Empowering
           commitment                              Integrative
Friday, February 26, 2010
www.wecreate.cc
Friday, February 26, 2010
creativity individual traits



                            connectivity
            commitment
                                    charisma



                                           45

Friday, February 26, 2010
innovation is always
       collaborative



 www.wecreate.cc              46

Friday, February 26, 2010
distributed
                        ideas

 www.wecreate.cc                      47

Friday, February 26, 2010
crowd
                 co-creation
 www.wecreate.cc               48

Friday, February 26, 2010
www.wecreate.cc
                            innovation
Friday, February 26, 2010
how do i foster
  innovation?




 www.wecreate.cc            50

Friday, February 26, 2010
Friday, February 26, 2010
Friday, February 26, 2010
judgements

                        frustration                 fear

                            wasted
                    offense
                           creativity
                                                   stress
                                      defense


 www.wecreate.cc
Friday, February 26, 2010
RRR
    three
                            54

Friday, February 26, 2010
rewards
 www.wecreate.cc                      55

Friday, February 26, 2010
rules
 www.wecreate.cc
Friday, February 26, 2010
                            56
response

                            ability
 www.wecreate.cc
Friday, February 26, 2010
reaction
Friday, February 26, 2010
creation
Friday, February 26, 2010
Innovation distinguishes between a
             leader and a follower.

                               Steve Jobs




   innovation is a
   leadership challenge
 www.wecreate.cc                            60

Friday, February 26, 2010
Leadership exists when people are no
        longer victims of circumstances but
             participate in creating new
       circumstances. Ultimately, leadership
           is about creating new realities.

                                    Peter Senge
                            The Fifth Discipline

Friday, February 26, 2010
so rather than wait
 www.wecreate.cc                                  62

Friday, February 26, 2010
build a
    grassroots
    innovation
    culture
 www.wecreate.cc            63

Friday, February 26, 2010
one mind
          at a time
 www.wecreate.cc            64

Friday, February 26, 2010
The elements of a creative solution can
         be taught, but creativity itself involves
         practicing means of self-discovery and
              self-discipline and use of the
                       imagination.



                                   Source: Torrance, 1988


 www.wecreate.cc
Friday, February 26, 2010
needs nurturing
 www.wecreate.cc                        66

Friday, February 26, 2010
innovating innovation




Friday, February 26, 2010
peace & prosperity

                innovation




             leadership
                                  collaboration
Friday, February 26, 2010
www.wecreate.cc            69

Friday, February 26, 2010
keep and
        peer-to-peer
      leadership and          develop the
    innovation training          tools

              plug and         intrinsically
                play          collaborative


           scaleable,       builds culture of
           affordable,        possibility &
           accessible       response-ability
 www.wecreate.cc                            70

Friday, February 26, 2010
the creativity suite

        solution-focused
        ideas live within
        starts new conversations
        situation independent
 www.wecreate.cc                   71

Friday, February 26, 2010
creativity
   what does everyone say
   about this situ / market
   and - if you ignored those
   assumptions - what would
   you do to differently to
   create something new?




 www.wecreate.cc                72

Friday, February 26, 2010
“Come to the edge.”
           “We can't. We're afraid.”
       ‘Come to the edge. We can't. We will
                      fall!”
              “Come to the edge.”

      And they came. And he pushed them.
                 And they flew.

                            Guillaume Apollinaire
                                               73

Friday, February 26, 2010
what have i learnt?
                     who is




 www.wecreate.cc            74

Friday, February 26, 2010
let breakthroughs
      emerge
Friday, February 26, 2010
look for the trim tab




Friday, February 26, 2010
sense the future




Friday, February 26, 2010
fit your deepest
                  aspirations
Friday, February 26, 2010
shoestrings work
Friday, February 26, 2010
focus and hedge
Friday, February 26, 2010
say it again and again
Friday, February 26, 2010
enjoy the ride
Friday, February 26, 2010
listen to all
    question everything
    believe none but
    yourself

Friday, February 26, 2010
Life [profits, impact] shrink or
          expand in direct proportion to one's
                        courage.

                                  Anais Nin

 www.wecreate.cc                             84

Friday, February 26, 2010
it is a privilege

                            www.wecreate.cc
                            nickjankel.com
Friday, February 26, 2010

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Rough Guide to Innovation