Rules of Graphics
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The document discusses principles for creating effective graphics to support written documents. It explains that graphics can catch a reader's attention, communicate difficult information clearly, and convey information to diverse audiences. Some key principles covered include that graphics should serve a clear purpose, present a manageable amount of information simply and clearly labeled, and be integrated properly in the text by introducing, explaining, and making the graphic visible. The document also provides guidance on using color effectively in graphics through contrast, emphasis, and established patterns.
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Rules of Graphics
- 2. Transforming Life into Graphics Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 3. Graphics help us: Catch the reader’s attention and interest. Communicate information that is difficult to communicate with words. Clarify and emphasize information. Communicate with nonnative speakers of English. Communicate information to multiple audiences with different interests, aptitudes, and reading habits. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 4. They can catch the reader’s attention and interest. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 5. Graphics can communicate steps in a process more effectively than words alone. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 6. An effective graphic : Should serve a purpose. Should be simple and uncluttered. Should present a manageable amount of information. Should meet the reader’s format expectations. Should be clearly labeled. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 7. It should be simple and uncluttered. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 8. Evaluate the effectiveness of the following graphic: Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 9. Begin the axes in your graphs at zero—or mark them clearly. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 10. How do I integrate a graphic into text? Place the graphic in an appropriate location. Introduce the graphic in the text. Explain the graphic in the text. Make the graphic clearly visible. Make the graphic accessible. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 11. Evaluate how the following graphic is integrated: Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 12. And this one? Evaluate. Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 13. Follow these six principles in creating honest graphics : Cite your source and obtain permission. Include all relevant data. Show items as they really are. Do not use color or shading to misrepresent an item’s importance. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 14. Daily Show Poll Smoking Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 15. In creating graphics, choose one of the following four approaches: using existing graphics modifying existing graphics creating graphics on a computer having someone else create the graphics Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 16. Line drawings can focus the reader’s attention on desired information better than a photograph can. Line drawings can highlight information that might be obscured by bad lighting or a bad angle in a photograph Line drawings can be easier for readers to understand than photographs are. Line drawings can have three advantages over photographs: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 17. Line drawings can have a unique advantage over other graphics Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 18. Use these four techniques to show motion: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 19. Use graphics to demonstrate logical relationships. Explain the logical relationship expressed in the following sign: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 20. Use color effectively Don’t overdo it. Use color to emphasize particular items. Use color to create patterns. Use contrast effectively. Take advantage of any symbolic meanings colors may already have. Be aware that color can obscure or swallow up text. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 21. Use color to establish patterns Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
- 22. Use color to create effective contrast The text is hard to read because of insufficient contrast. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's Effective contrast makes the text easier to read.
- 23. Choosing Colors Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 24. Begin with the Basics Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 25. Consider Drama Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 26. Select Harmony Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 27. Go for Contrast Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 28. Feeling Warm? Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 29. Turn UP the Heat Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
- 30. Start Moving Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's