Running head ASSOCIATED CLOTHING MANUFACTURERS .docx

Running head ASSOCIATED CLOTHING MANUFACTURERS .docx

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  Running head: ASSOCIATEDCLOTHING MANUFACTURERS 1 Associated Clothing Manufacturers 12 Associated Clothing Manufacturers Nikeva Clark Dr.Karen Mountain Marketing Management (MKT00) Sunday 30, 2015 Associated Clothing Manufacturers Associated Clothing Manufacturers is one of the leading manufacturers of clothing in the United States. It is based in Boston in the state of Massachusetts and specializes in all kinds of clothing ranging from socks, caps, shoes, sporting equipment and underwear. The company has invested heavily in the production of quality clothes for both men and women and also for all ages. This business or company initially began as a sole proprietorship with the initial owner mainly specializing on official clothing.
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  After being inbusiness for five years, the owner experienced success throughout the years and then finally decided to make the business a family business. The business is now owned by family members who have a stake and a say on all the activities of their business (Murphy, 1990). The incorporation of all the family members has been the reason behind impressive developments in recent years. In addition to focusing primarily on the manufacturer of official clothing materials, recent years have seen an expansion in their business by diversifying into all types of clothing and shoes and other sportswear equipment. Factors that have influenced its success · Manufacturing top quality clothes with a unique taste to the consumers · Maintain a good relationship with all of its customers · Make it easier for the customers to purchase their products by increasing their production lines · Creating a strong presence to the customers through strong social media linkages · The communication strategy should also be open, interactive and efficient in a way that will make it easier for the company to keep in tabs with their customers Objectives · To become one of the leading manufacturers and producers of quality clothing materials and equipment around the world. · To maintain a strong customer experience that will be carried out throughout all the leading social websites in order to maintain a good relationship with the customers. · Foster a good relationship with the customers, distributors and vendors · To constantly keep abreast with the changing trends and fashions in the market Branding At Associated Clothing Manufacturers, clothes are made according to the desires and the specifications of the customers and are tailored according to how the customers demand. There is a lot of innovation and creativity that is employed by the
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  company to thedifferent brands of clothing which have resonated well with the customers. The branding has been tailored on all the different products and clothing equipment’s including sportswear, equipment and shoes (Market Segmentation Study Guide, n.d). The manufacturing of the different brands is done taking into consideration the different types of customers in mind and this is especially done with the needed precision that is needed for the products to appease the different customers in the market. The company has constantly strived to acquire the most efficient raw materials to make their clothing brands and this is done with the Market strategy with execution timeframes When we focus on the population in Boston, it is evident that most of the populace comprises of the youth (between 15 and 35 years). The primary target for the company is the youth and specifically those involved in outdoor and sporting activities. The target market is very active in sports and thus producing products that cover this target market can help in improving the sales. The products produced by the company target both males and females. Promotion This marketing strategy will start from August 2015 and run through to the end of the year as it tries to target the festive season where many people like to spend fun family moments and attend social gatherings. To deal with the younger generation, the company will focus its attention in the social media platforms and other online selling points. The website will be customer-run so that the management only comes in the supervisory role. The company will embark on a competition campaign in its website and social media whereby the best-dressed individual that is clad in the company clothing material is recognized and awarded. The buyers shall take photos dressed in clothes bought from the company and upload in the company Twitter handle, Facebook of Instagram page for other to like. The one with the
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  most likes isdeclared the winner and used as the brand ambassador. The business shall also use other promotion techniques like adverts. Use of social media The utilization of social media will be critical in fostering the success of this company since it will be a crucial tool during the marketing and the advertisement of the company. It has largely been regarded as one of the most important tools for improving the brand identity and quality for a particular organization as it enhances engagement and also creates a soft lead through the exchange of emails and notes in order to enhance the value of the products and the services. The primary areas of interest in social media will be the official website of the company followed by various social media sites such as Facebook Twitter, MySpace, Linked in, YouTube and the likes which will all be used to market the company and advertise the various products and services produced by the company. These sites will also be critical in identifying the returns on investments since the analysis will mainly be carried out through the various metrics on the above-mentioned social websites. Some of our social media platforms such as Facebook and twitter are increasingly becoming popular which implies that the company is now able to buy the various tools that are available in the internet currently (Woodcock.Gelder, 2003). A voucher will be run through the different social websites such as Amazon Local and Living Social which will be worth around $30 dollars in order to brand the company and to also attract more customers. The company’s major competitors as inter-competitors or intra- competitors with strengths and weaknesses Despite the meteoric growth and success of the company in recent years, there are numerous competitors who have provided a huge threat to the company and this part of the study will particularly aim at unraveling some of the leading competitors more so in Boston. The Garment District
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  This is aclothing store that is based in Boston which specializes mainly in Vintage wear for both men and women. Strengths · It has constantly labeled itself as a clothing store which implies that it manufactures almost similar products that are produced or manufacturer by the associated clothing manufacturer company. · Have a full clothing base · Have various distribution bases around the country · Has a wide variety of clothing lines and brands Weaknesses · Low marketing · Large number of workers · Unfriendly customer service PortobelloRoad This is a clothing line that mainly specializes on women garments and also on clothing equipment’s for home. Advantages · Provides a comfortable atmosphere for shopping · Global sourcing of goods · Cheap budget with a luxurious taste Weaknesses · Low advertisement and marketing initiatives · Constant wrangles · Low production · High prices at times Inter-company DanielaCorte It is located in Newbury and despite been overlooked at times, a close analysis will affirm that it is one of the key competitors. It mainly specializes in wearable fashions for both men and women Strengths · Fabrics that are supple · High quality products · Specialization in current trends and fashion
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  Weaknesses · Unfitting clothingbrands · Expensive clothes · Focuses only on fashion trends Wish This is a boutique that is also based in Boston that mainly specializes on fashionable and unique products and currently holds its primary base being Beacon Hill popular Charles Street Strengths · Unique and fashionable clothing · Popular designers · Neat and orderly · Good marketing Weaknesses · Expensive brands and clothing equipments · Insufficient distribution lines · Mainly produces in small scale · Only specializes on women wear A differentiation strategy in relation to its closest competitors One of the most effective ways of differentiating ourselves from the competitors is by focusing primarily on unique, quality and affordable brands that will resonate with all of our customers. Lead or follow Since the company is still relatively new being a leader will not be a primary consideration at the moment since the company will mainly dwell on manufacturing quality clothing brands and also improving the customer experience but nonetheless this will be a key consideration for the future. Level of impact of the macro environment Political The political state in the United States is relatively stable and will not therefore have a huge impact on the company Economic The economic conditions in the country are relatively good and wil therefore positively impact on our company Social-economic
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  We will focuson all cultures to make it possible for people from different cultural backgrounds to access our products Technological Since our industry is mainly based in the service sector, technology will not play a key role but it will nonetheless be important to embrace technologies that may improve our quality and production capacities (Woodcock.Gelder, 2003). Marketing tools that will be used in the marketing strategy The company will mainly focus on the main social websites that were previously mentioned in the study as its critical marketing strategies. An implementation plan for the hypothetical company The company will improve its official website to meet the needs of its customers. A fine (5) year expansion plan that includes future profitability and market share growth One-Year Milestone (2015): By the end of 2015, the company aims to increase its distribution strategies. Since the company made $ 50, 000 but at the end of the year, we intend to improve this to $ 100000. Two- year milestone (2016) The second milestone will be to increase the number of customers and further increase the amount of revenue to $ 150000 Third year milestone (2017) The third milestone will be to open more branches in outside countries with the primary continents being Asia and Africa. The company then aims to make 200,000 in the next year since it projects to increase its revenue on a yearly basis. Fourth year milestone (2018) The fourth milestone will be to increase its brands of clothing and further increase its customer base by investing more on marketing and advertisements. The company will further aim to increase its revenues to $ 350000. Five year milestone (2019) The fifth milestone will be to open more branches around the
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  globe with furtherdistribution outlets around the globe. It will then aim at increasing its revenue to over $ 400000. References Murphy. M, J.(1990). Branding Strategy. New York, NY: Prentice Hall Woodcock.Gelder, D. (2003). Marketing and Promotional Strategy. New York, NY: Nelson Thornes Market Segmentation Study Guide .(n.d). A Step-by-step Guide to Constructing a Perceptual Map Retrieved from http://www.segmentationstudyguide.com/understanding- perceptual-maps/a-step-by-step-guide-to-constructing-a- perceptual-map/