Runway Fashion Productions Brochure

Runway Fashion Productions Brochure

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  After over 25years in the Fashion Marketing and Advertising Industry, RUNWAY FASHION PRODUCTIONS are an exciting and professional company producing Fully Choreographed Runway Fashion shows, Event Management and Corporate Events. Incorporating Image Branding and Fashion Marketing through the use of Runway Fashion shows. 2 RUNWAY FASHION PRODUCTIONS offer full in-house event specialist services encompassing event planning and logistics, creative development and design, production and technical services. We are driven by our vision to create unique and mind-blowing events that are sleek, stunning and polished. We believe in the power of creativity to change the way people think and feel about your brand and company. That is what makes us unique.  We work closely with our clients to create a Runway Show that targets your customers to generate sales and brand awareness. Every RUNWAY FASHION PRODUCTION, is unique and tailor-made to capture the Brand Identity, Total Concept and Strategy, Look, Style and Image building of your Brand. RUNWAY FASHION PRODUCTIONS can work within any budget, from huge extravagant launches to smaller retailers and boutiques. Turning it from a catwalk fashion parade into a RUNWAY FASHION PRODUCTION. from CASUAL COUTURE to
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  RUNWAY Models arecarefully cast to reflect the image of your brand. Clients are able to choose their own Models ( female, male and children ) and MC’s. We work closely with our clients to cast our Runway Models to reflect the image and look of your brand and label. Celebrity MC’s and Models are also available. RUNWAY FASHION PRODUCTIONS work with both models and dancers depending on the type of show we are producing. RUNWAY Dancers work regularly with our models and can provide an amazing performance when working with Athletic Gym Wear, Swimwear, or purely for added entertainment. Creating high energy or a simple classical tone. Some of RUNWAY’S Dancers also work as Aerialists, Trapezists and on Silks. Our team are highly committed to the success of the show and display the highest level of professionalism and attitude. Our Fashion Coordinators and Stylists keep up with the latest looks and styles, incorporating Accessories and Props, with professional Hair and Makeup Artists to accentuate the total look. RUNWAY FASHION PRODUCTIONS also arrange Entertainment Talent and Services including Video Production, Photographers, Bands, Musicians, Vocalists, Singers, String Quartets, Promotional Personnel and Catering. OUR TALENT OUR TEAM 4 5
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  RUNWAY FASHION PRODUCTIONScombine: • Technical Staging and Design, • Lighting, Sound, Music • Special effects, Props • Set Design and Backdrops • Multimedia and Audio Visual • Script development and Copy writing • Multi-media production and publicity. We offer a range of Event Staging and Audio Visual services to tailor ideas and create solutions specifically to meet each client’s need. STYLING: theming, stage sets, props and accessories DESIGN: set design, multimedia and screen content TECHNICAL: technical production management, audio, vision, lighting , music DIGITAL SERVICES: webcasting and video production services COPY: script development and copy writing We have proudly built a reputation as the leading Fashion Production Company and Event Specialists. Our experience in delivering events means we have the technical expertise and creative know-how to really understand what it takes to deliver memorable events. THE PRODUCTION 6 We have a unique service that combines technical, styling, and design services with the latest in digital and social event media. Staging can be designed to fit any space, area or room. We often work with a stage and runway design, in a T shape, which makes the show larger and more appealing from an audience point of view. Simple long Runways are also very popular for a sleek look. Depending on the venue and concept for your Show. RUNWAY Staging is high quality and can be decorated to match in with your theme and concept. STAGING
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  Multi Media Backdropscan be used to build a fantastic effect and deliver ongoing messages and branding to your customers throughout the show. The concept and branding of your RUNWAY show is carefully thought out, planned and executed to combine the stage, lights, models and music to harmonize together with your brand name. With fresh ideas, imagination and vision, we make your RUNWAY FASHION PRODUCTION unique and unlike any other show from your competitors. No two shows are the same. Each and every show is designed around your brand and to appeal to your customers and target market. The Styling, Fashion Coordination, Accessories, Hair & Makeup comes together to accentuate each garment and outfit. BACKDROPS 8 RUNWAY FASHION PRODUCTIONS only work with professional lighting experts. With our experience in the industry, the lighting in very important to show off the garments in the best possible light whilst still gaining a entertaining light show. For example, the use of lasers and smoke can be a great look but will you see the outfits? Using the right lighting to achieve both is a fine art in which we know well. From creating the production timeline to operating and calling the show on the day. From projectors and screens through to rigging, drapes and the latest in LED lighting systems, RUNWAY FASHION PRODUCTIONS know how to convey your message in the most compelling way possible. Whether you are in one location or have an event in multiple regions, our unique integrated service means we can seamlessly replicate your event. We ensure a more consistent outcome and the best use of your budget.  We’re passionate about keeping up to date in equipment innovations and technology trends. We’re also trained in how to harness the latest in audio, vision, lighting and production. We know how to create the best impact at your event and truly bring “ the vision ” to life. LIGHTING
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  At RUNWAY, wepride ourselves on the contacts we have generated throughout the years, to have your RUNWAY FASHION PRODUCTION aired on Television programs including the nightly News, Current Affairs shows and in the Press. A service we provide free of charge. Runway can also arrange Radio, Television and Newspaper Advertising including Printing and copy for brochures. We work closely with our clients to create a Runway Show that targets your consumers to generate sales and brand awareness. Every RUNWAY FASHION PRODUCTION, is unique and tailor-made to capture the Brand Identity, total Concept and Strategy, Look & Style and Image building of your brand. RUNWAY FASHION PRODUCTIONS consider who your customers are and identify their spending habits. Producing a show that appeals to your market is essential in creating Brand Awareness to produce Direct Sales. From Casual to Couture. PUBLICITY BRAND BUILDING RUNWAY’s Director and Producer Simone Fleming’s background includes work as a Model, Actor, Dancer & Choreographer, Marketing & Advertising and owning and operating RUNWAY FASHION PRODUCTIONS for over a decade. Directing and Producing Runway shows for Fashion Houses, Retailers, Shopping Centres, Launches and Expos. Simone started modelling at 6 months of age in ad campaigns for Heinz baby food, Johnston & Johnston and the Australian Women’s Weekly. She continued to model throughout her school years. Appearing in more than 50 TV commercials and magazines. Moving into Acting in her twenties, she featured in many Australian Films, TV Series and Soap Operas, working with Kate Richie, Garry Sweet, Brian Brown and many others. After a successful career in both Modelling & Acting of more than 30 years, Simone realised there was a huge need for a service to provide the fashion industry with a One Stop fashion show organisation. Opening up RUNWAY FASHION PRODUCTIONS pty ltd in the 80’s. Taking the stress and hard work out of arranging your own Runway Show. The idea was the supply the full service of organising a Runway Fashion show for Marketing Managers, Fashion Houses, Retailers and Shopping Centres. After much success, and having worked with major Fashion Houses, Department Stores & Shopping Centres, Simone continues to provide ongoing Fashion Marketing service to the Fashion Industry. BACKGROUND AND PROFESSIONALISM 11
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  Some of ourclients include Myer, Westfield Shopping Centres, The Wool Corporation, Australian Cotton Foundation, Express USA, ‘FIA’ Fashion Industry Australia Awards, Mercedes Benz Fashion Week, Express USA, The Strand Arcade, Pitt St Mall, MLC Centre, AMP Shopping Centres, Queen Victoria Building, Warner Bros, Seafolly, Kookai, Running Bare, Speedo, Nike, Sass & Bide, Carla Zampatti, Rodd & Gunn, Hugo Boss, Peter Alexander, Marc by Marc Jacobs, Lisa Ho, Leona Edmiston, Scanlan & Theodore, Seed, Alannah Hill, Saba, Cue, Max & Co, Country Road, Ignazia, Tigerlily, Sportsgirl, Collette Dinnigan, Kate Spade, Witchery, Susans, Zimmerman, Diane Von Furstenburg, Silhouette Fashion Eyewear, Guess Jeans US, Just Jeans, Sydney Bridal Expo. Warner Bros. Pictures Batman “The Movie” Premiere and Launch Westfield Chatswood Grand Opening Peppers at the Sea Resort & Spa Grand Opening Hyatt Hotel Brisbane Grand Opening Park Royal Hotel and Spa Grand Opening Fairmont Resort & Spa Grand Opening Hard Rock Cafes Grand Openings Express Spring Launch CLIENTS INCLUDE GRAND OPENINGS AND LAUNCHES 12 Opera House Forecourt State Theatre The Royal Easter Show The Raleigh Miami Florida USA Overseas Passenger Terminal Darling Harbour Convention Centre Star City Casino Crown Casino ACMI Melbourne Federation Square Randwick Racecourse AustralianTurf Club Rosehill Gardens Racecourse Flemington Racecourse Fox Studios Martin Place Cell Block Theatre The Ivy The Raleigh Miami VENUES RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing Runway shows in Sydney, LA, Miami, Melbourne, Adelaide, Perth, Queensland & even the outback, taking The Australian Cotton Foundation on a fashion roadshow.
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  Creativity, Polish, Impact- Runway’s stock in trade. “After working closely with the Runway team, I can confidently recommend the fashion Marketing services they offer. The co-ordination of even the most complex promotional programme is handled with confidence and flair by Simone Fleming, the company’s Director. Simone assumes responsibility for the success of the project from the initial concept stage till the last of the equipment is put away. I have found services provided by Runway, have greatly enhanced the image of Myer and its products and therefore have pleasure in recommending the Runway team for any fashion marketing project.” Susan Markey Company Promotions Coordinator Myer “The teams dedication and professionalism was the highest standard and was greatly appreciated by all. Interactive personality of the models and Simone, they worked exceptionally well with the audience both during and following the show. This, coupled with the highly choreographed performance truly made the evening the success that it was. I would also like to thank everyone for there assistance with setting up and packing garments away. It is not often that models show such willingness to help so please pass on my sincerest wishes. The Australian Cotton Foundation has a long path to follow however, with the cooperation that your team has shown and their commitment to truly “giving it all they’ve got”. We are well on our way to promote Cotton as a fashion fibre of the future.” Lindsay Bennett Special Projects Manager Cotton Australia TESTIMONIALS
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  I recommend Runway FashionProductions to fashion businesses who are interested in creating instant sales since their cooperation and ideas were extremely successful. “ “ “Runway Fashion Productions were employed at the MLC Centre to bring life to our recent Fashion Promotion. In particular I refer to the Runway choreographed Fashion show. The entire Runway team not only performed with professionalism but attracted attention and most importantly, created sales to the fashion stores involved. I recommend Runway Fashion Productions to fashion businesses who are interested in creating instant sales since their cooperation and ideas were extremely successful.” David McStravick Marketing Manager MLC Centre “Simone Fleming of Runway Fashion Productions has been providing Seafolly with a Fashion Marketing service for Seafolly Gym and Swimwear for the last three years. I have had the pleasure of working with Simone on numerous occasions and found her marketing ideas to be unique, effective and a very successful means of selling merchandise. Simone has achieved her effectiveness through choreography, co-ordination, props and innovative concepts in the fashion shows she produced for Seafolly. Simone’s Runway Models has also been involved in advertising campaigns for Seafolly, and the Models and Dancers have shown the same enthusiasm and professionalism as Simone. Runway Fashion Productions will continue to promote Seafolly, as every venture have proved to be a success. I have the upmost faith in Simone and wish her and the Runway team all the success they deserve.” Yvonne Halas Director Seafolly Australia 17
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  “Simone Fleming, Directorof Runway Productions has been promoting Westfield Shopping Centres and its retailers in the style of fully choreographed Fashion Shows. These shows have been professionally co-ordinated and presented in a unique and entertaining concept. Runway also designed the set, stage and concept for the Westfield fashion campaign, performing in seven centres throughout Sydney and Canberra. The shows were packed with movement, music and drama, always meet with enthusiasm and packed with stimulating ideas. Managing to hold the attention of shoppers for 40 minutes. Simone Fleming is trained as a fashion choreographer and co-ordinator. She works diligently to ensure every show will be a success.” State Marketing Manager Westfield “In a ritzy production , young designers showed where Australian Fashion excels in Sportswear, weekend wear, swimwear and mens wear. Where the category brief was more formal, with overstated opulence. Models moved along the Runway and glasses filled with champagne.” Awards Night Fashion Industries Australia 18 RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing Runway shows in Sydney, Melbourne, Adelaide, Perth, Queensland & even the outback, taking The Australian Cotton Foundation on a fashion roadshow. From the initial concept to the execution and style on a world class platform until the last piece of equipment is packed away. RUNWAY FASHION PRODUCTIONS will produce your next Runway show to be not only breathtaking but more importantly a huge success.
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  Runway Fashion ProductionsPty Ltd ABN: 26 605 575 344 PO Box 611 Mosman NSW 2088 Sydney Australia Ph: 0407 200 255 [email protected] www.runwayproductions.com.au