Diversity & Creativity in
Teams
PGDM (2013-15) Term-II

Dynamics of Group Behavior
Session-5
Dr. Vikramaditya Ekkirala
Diversity – Types & Problems
Types of Diversity ¹
• Demographic: Gender, Race & Ethnicity, Nationality, Age, Religion
• Psychological: Values, beliefs & attitudes; Personality, cognitive and
behavioral styles; Knowledge, skills & abilities
• Organizational: Status, Occupation, Department or division, Tenure

Problems of Diversity:
• Misperception: False stereotypes and prejudices of members
• Emotional Distrust: Power conflicts create a climate of distrust and
defensive communication
• Failure to use group resources: Minority members reduce their input
due to alienation.
S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala

2
Effects of Diversity
• Performance of homogenous and heterogeneous groups depends
on the type of diversity and tasks
• Homogenous groups do better in the short run.
• Diversity has positive effects for tasks and negative effects for group
cohesiveness and conflict.
• Cross-functional team is a diverse team created to deal with
complex issues requiring varied skills
• The impact of diversity depends on context – team’s purpose,
members’ beliefs and the manner in which diversity is managed.
S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala

3
Factors limiting Creativity in Groups
• Negative or critical communication climate
• Interpersonal conflicts
• Groups consume more time than individuals working alone
• Conformity pressure and domineering members hurt creativity
• Cognitive interference (disruption that occurs while one is
waiting for opportunity to speak)
• Evaluation apprehension (how others evaluate one’s ideas);
• Social loafing

S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala

4
Factors enhancing Group Creativity ²
• Open expression & Dissent: Dissent stimulates divergent thinking
• Diversity: Diverse groups generate more ideas & view issues from multiple
perspectives
• Process facilitator: Trained facilitators enhance brainstorming process
• Effective Brainstorming: Avoiding disruptive communication and untimely
evaluation
• Autonomy & Empowerment: Freedom to do things differently, empower
people to act on their ideas, reflect confidence
• Intrinsic Motivation: Engagement for its own sake – not for extrinsic reward
• Encouragement: New ideas need to be encouraged and supported
• Suspend judgment of ideas: Practice of building on ideas rather than criticism
S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala

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Skills relevant to Creativity
• Divergent thinking ³: Creating unexpected combinations, identifying
associations and transforming information into novel forms producing
multiple alternatives – generates potential ideas, deferring judgment.
• Convergent thinking: Analyzing and focusing on solutions. Focuses on
arriving at single best solution after evaluating the alternatives.
• Creativity heuristics: An unintegrated and incomplete set of suggestive
rules of thumb that work in some cases but not in all (doing random or
mechanical trial-and-error sampling). Heuristics are simple thumb rules
for making judgments)
• Productive forgetting ⁴: Abandoning unproductive ideas and keeping
aside stubborn problems until new approaches can be considered.
S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala

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References
1.

McGrawth, J., Berdahl, J., & Arrow, H. (1995). Traits, expectations, culture, and clout: The
dynamics of diversity in work groups. In S. Jackson & M. Ruderman (Eds.), Diversity in work
teams: Research paradigms for a changing workplace (pp. 17-45). Washington DC:
American Psychological Association.

2.

Levi, Daniel. (2011). Group Dynamics for Teams. Thousand Oks, CA: Sage Publications Inc.

3.

Runco, M.A. (1991). Divergent Thinking. Westport, CT: Greenwood.

4.

Greenberg, J., & Baron, R. A. (2001). Behavior in Organizations (9/e). New Delhi: PHI
Learning Pvt. Ltd.

S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala

7

S 5. Diversity & Creativity in Teams

  • 1.
    Diversity & Creativityin Teams PGDM (2013-15) Term-II Dynamics of Group Behavior Session-5 Dr. Vikramaditya Ekkirala
  • 2.
    Diversity – Types& Problems Types of Diversity ¹ • Demographic: Gender, Race & Ethnicity, Nationality, Age, Religion • Psychological: Values, beliefs & attitudes; Personality, cognitive and behavioral styles; Knowledge, skills & abilities • Organizational: Status, Occupation, Department or division, Tenure Problems of Diversity: • Misperception: False stereotypes and prejudices of members • Emotional Distrust: Power conflicts create a climate of distrust and defensive communication • Failure to use group resources: Minority members reduce their input due to alienation. S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala 2
  • 3.
    Effects of Diversity •Performance of homogenous and heterogeneous groups depends on the type of diversity and tasks • Homogenous groups do better in the short run. • Diversity has positive effects for tasks and negative effects for group cohesiveness and conflict. • Cross-functional team is a diverse team created to deal with complex issues requiring varied skills • The impact of diversity depends on context – team’s purpose, members’ beliefs and the manner in which diversity is managed. S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala 3
  • 4.
    Factors limiting Creativityin Groups • Negative or critical communication climate • Interpersonal conflicts • Groups consume more time than individuals working alone • Conformity pressure and domineering members hurt creativity • Cognitive interference (disruption that occurs while one is waiting for opportunity to speak) • Evaluation apprehension (how others evaluate one’s ideas); • Social loafing S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala 4
  • 5.
    Factors enhancing GroupCreativity ² • Open expression & Dissent: Dissent stimulates divergent thinking • Diversity: Diverse groups generate more ideas & view issues from multiple perspectives • Process facilitator: Trained facilitators enhance brainstorming process • Effective Brainstorming: Avoiding disruptive communication and untimely evaluation • Autonomy & Empowerment: Freedom to do things differently, empower people to act on their ideas, reflect confidence • Intrinsic Motivation: Engagement for its own sake – not for extrinsic reward • Encouragement: New ideas need to be encouraged and supported • Suspend judgment of ideas: Practice of building on ideas rather than criticism S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala 5
  • 6.
    Skills relevant toCreativity • Divergent thinking ³: Creating unexpected combinations, identifying associations and transforming information into novel forms producing multiple alternatives – generates potential ideas, deferring judgment. • Convergent thinking: Analyzing and focusing on solutions. Focuses on arriving at single best solution after evaluating the alternatives. • Creativity heuristics: An unintegrated and incomplete set of suggestive rules of thumb that work in some cases but not in all (doing random or mechanical trial-and-error sampling). Heuristics are simple thumb rules for making judgments) • Productive forgetting ⁴: Abandoning unproductive ideas and keeping aside stubborn problems until new approaches can be considered. S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala 6
  • 7.
    References 1. McGrawth, J., Berdahl,J., & Arrow, H. (1995). Traits, expectations, culture, and clout: The dynamics of diversity in work groups. In S. Jackson & M. Ruderman (Eds.), Diversity in work teams: Research paradigms for a changing workplace (pp. 17-45). Washington DC: American Psychological Association. 2. Levi, Daniel. (2011). Group Dynamics for Teams. Thousand Oks, CA: Sage Publications Inc. 3. Runco, M.A. (1991). Divergent Thinking. Westport, CT: Greenwood. 4. Greenberg, J., & Baron, R. A. (2001). Behavior in Organizations (9/e). New Delhi: PHI Learning Pvt. Ltd. S-5: Diversity & Creativity in Teams - Dr. V. Ekkirala 7