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Sa mapp presentation
The document discusses developing an iPad app for the Seattle Art Museum (SAM) to help users experience and engage with art exhibits. It identifies key user groups - tech-savvy art lovers, educators, and students - and their goals and motivations. For each group, it outlines sample user profiles and task flows within the proposed app, such as finding exhibit information, sharing on social media, and taking interactive tours of exhibits. The overall goals are to help users experience SAM exhibits, drive visits to the museum, share exhibits with others, and increase awareness of SAM's programs.
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Sa mapp presentation
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- 4. 1. browse currentand upcoming and past shows
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- 6. 3. interact withsocial media
- 7. The Seattle ArtMuseum wants to develop an iPad App.
- 8. Let’s Get toKnow the Users
- 9. Seattlelites Let’s Get to Know the Users
- 10. Seattlelites ipad Owners Let’s Get to Know the Users
- 11. Seattlelites ipad Owners Art Lovers Let’s Get to Know the Users
- 12. Seattlelites Source: City of Seattle
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- 14. Art Lovers Educators, Students,Community, Researchers and Artists
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- 16. Product Goals 1. experienceSAM 2. drive them to visit 3. share with others 4. increase awareness of SAM’s wide range of programs
- 17. Home Buy tickets Share this Plan Your Visit See art here Sharing art Around town See art now Fill in variable form Annotated visits (date(s), location, Event Profiles Locations Recommendations Social media updates Gallery index Past (interactive tour) interests) Select Event Profiles Basic Floor plan User reviews Multimedia map Present Event specific floor “info bundle” plan (downloadable Bars upcoming Downloadable pdf to pdf) other events
- 18. User Groups and TaskFlows
- 19. Tech-Savvy • 24-55 yearsold Male • Graduated from University • Currently works at Information Technology Company • Likes arts and entertainment around Seattle
- 20. Goal • He wantsto show his hot girlfriend what art exhibit they are going to for their Friday night date/brag about it on Facebook.
- 21. Motivation • He wantsto share information relating to his evening. • He wants to publish specific details so others if they want to go, have adequate information.
- 22. Home Task Flow See art here Events Facebook share button
- 23. Educator • 30-50 yearsold Female • Master’s in Education • Currently works at a local Middle School • Wants students to have well-rounded education
- 24. Goal • Wants tostay informed of current and upcoming shows • Wants to coordinate lesson plan with content at the museum for extra credit opportunities
- 25. Motivation • Wants tooffer variety and depth of information and experience that students can’t necessarily get through a screen
- 26. Home Task Flow Plan Your Visit Fill in variable form (date(s), location, interests) browses results Selects event Views event profile Selects “info bundle” Downloads pdf to present to the other staff
- 27. Student • 12-24 yearsold Female • Lives in Illinois • is currently taking art classes • Wants stuff do with her friends but can’t, cuz she’s grounded. •
- 28. Goal • She wantsto see what’s going on at SAM and feel like she’s there because she’s currently grounded and can’t go anywhere.
- 29. Motivation • She wantsto feel all cultured and stuff.
- 30. Task Flow Home Sharing art Annotated visits (interactive tour)
- 31. Uh… that’s the last page.