Sa pster it consulting digital marketing process
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The document outlines the digital marketing process, highlighting essential phases such as visibility, targeted traffic, engagement, conversions, measurement, and retention. It emphasizes the importance of making potential customers aware of a business through strategic visibility and engagement strategies to optimize conversions. It also distinguishes between organic and paid traffic and discusses the need for ongoing measurement of marketing performance.
Sa pster it consulting digital marketing process
- 2. What is Digital Marketing When communication is done through Digital Devices like mobiles, tablets and desktops it’s called Digital marketing! http://www.sapsterit.com/digital-marketing- company.html
- 3. Digital marketing process Visibility - Bringing targeted traffic Engagement Conversions Measurement Retention – Service, Hotel – Coupons Recommendations
- 4. Visibility The first and most important phase of Internet marketing is planning visibility for a business, product or service. Visibility is reaching out to your potential customers and letting them know who you are. Visibility is being present in front of your customers. Visibility is let people know that you exist.
- 7. Bring Targeted Traffic Visibility results in traffic to our website, blog, fan page, landing page, etc. But are we getting potential customers to our website or just traffic?
- 8. Ways to Bring Targeted Traffic Inbound marketing- Let our target market reach us = OrganicTraffic (By Content) Out bound marketing- We reach out to our potentials = InorganicTraffic – PaidTraffic = Advertisements on Internet 90 minutes – 15 minutes (Rejoin)
- 9. Engagement Research & studies prove that out of all the visitors visiting our website, 95% are not interested in buying our products and services. Only 5% of the visitors are either looking to buy or they are weighing their options. So on our website if the only thing that we are doing is trying to sell then at max we can convert 5% of our visitors…What about 95%.. how do we convert them…?
- 10. What is Engagement Engagement is making your visitors do some activities on your website Engagement is making visitors navigate through your website, it is to make people spend time on your website, Engagement is to bring visitors back to your website.
- 13. Conversions/Lead Generation Micro conversions Macro conversions
- 14. Measurement Tracking, measuring the performance of your online marketing activities Understanding behavior of traffic Performance of your web pages
- 17. Retention Retaining visitors Retaining customers
- 18. Query session Please ask your queries related to digital marketing process A-11, Acharya Niketan, Mayur Vihar Phase 1, 110091, New Delhi,India