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Saavedra_M_Cinco_Final_.ppt
- 1. NASA Project Presentation By:Cinco Members: Chelsey Mercado, Marjorie Lapitan, Nick Mastrangelo, Astrid Haro, Mondi Sanchez, Lee Godoy
- 2. CINCO’s Journey ● Designedpod logos (individually and as part of a team) ● Put together a Media Plan for NASA’s new Mars mission ● Assigned elements to each Pod Member ● Worked on individual elements for Media Plan ● Shared weekly updates with each other ● Gave each other weekly feedback/critiques
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- 4. Individual Project Responsibilities SocialMedia Plan - Chelsey Website - Marjorie Animated Logo - Nick (Pod Leader) Posters - Astrid Billboard & Sponsorships — Mondi & Lee
- 5. Social Media Plan By:Chelsey Pre-Production Phase: ● Created a detailed Social Media Plan ● Researched possible candidates for Social Media pages ● Researched NASA’s current missions to glean insights from current operations ● Researched NASA’s current social media pages Production Phase: ● Created Social Media pages ● Created content and found royalty-free content ● Set up professional management social media pages efficiently ● Created posts for 4-5 days out of 7 days ● Posted twice a day on designated days during peak hours
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- 12. Twitter Page andPosts
- 13. Team Contribution I: ●Discussed posts regularly with team members ● Collaborated with team to include their progress in posts ● Brainstormed with team members to come up with creative Ideas
- 14. Website By: Marjorie Pre-Production Phase ●Drew initial website sketches/skeleton outlines ● Made digital version of website outlines ● Planned color scheme and font styles Production Phase ● Used Wix.com to build the website ● Researched Mars facts and exploration information ● Added my Pod Member’s work ● Linked social media accounts ● Sent weekly updates of progress Website is now LIVE! https://nasacinco.wixsite.com/nasamarsproject
- 15. Website Screenshots Homepage includes: FeaturedProject and Projects Widget
- 16. About Us page ProjectHestia page
- 17. Mars Research pages ●Life On Mars ● Mars: What We Know
- 18. Pod Members Work pages ●Billboard & Sponsors ● Poster Project ● Animated Logo
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- 20. Animated Logo By: Nick Pre-ProductionPhase ● Drew initial logo sketches ● Made digital version of logo ● Used color scheme from existing NASA logo ● Used font from 1970’s NASA logo Production Phase ● Used After Effects to animate logo ● Looked for inspiration in current NASA media ● Used pod feedback to make adjustments to animation
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- 24. Poster By: Astrid ● ThisPoster is meant to promote the colonization of the planet Mars. ● I used multiple sketches and concepts to make the poster relevant and understandable. ● The symbol on the planet represent Mars. ● I used a palette of orange, red, black, and yellow since they represent Mars`s colors. ● A trip to Mars word means making a colony on the planet. ● The symbol on the planet is the astrological symbol of Mars. ● Used various fonts to make the words readable. ● Mars Poster.
- 25. Sketches. By: Astrid ● Iused the sketches to develop the concepts on my posters. I searched on the internet for inspirations for my poster. ● I researched Mars and decided that the planet itself would be the center of the poster since Mars is the one, Hestia want to colonize. ● Used Illustrator to create many versions of the planet. ● Felt that gradient would work best for realism. ● Used some lines to determine to how the colors in the work would work. How I made it work.
- 26. Color Palette. By: Astrid ●The color palette represent Mars`s colors on the planet and atmosphere. ● On the planet, I added a gradient mix of the palette to make the planet look realistic. ● Also added some reddish-orange shadow in the background to give it some Mars feel. The Palette.
- 27. Billboards & Sponsorships By: Mondi& Lee Pre Production Phase ● Made a color palette for billboards and sponsors ● Chose a font for desired billboards ● Sketched up a few designs Production Phase ● Used Photoshop to design the billboard ● Researched where we would put our billboards and sponsors ● Researched how much impact they have on people
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- 29. BillBoards Color Palette LOCATIONS We willhave Billboards put up in 10 cities across the US in which 5 of them will be in the top cities for BillBoards. 1. Los Angeles 2. San Francisco 3. Chicago 4. Austin, Texas 5. Boston 6. New York 7. Miami 8. New Orleans 9. Philadelphia 10. Atlanta
- 30. Billboard Impact Purpose/HowIt Works ● Seek to draw drivers attention away from the road onto the advertisement ● Desirable for advertisers when they are located in high-traffic-areas ● Drivers respond to stimuli for 3 reasons 1. Reflexive response - involuntary 2. Habitual response - something out of the ordinary 3. Controlled response - interested in the contents
- 31. Sponsors Where ● Sportingevents and ESports are our two main focuses ● Sporting Events like the NBA Finals, Superbowl, Boxing Events, and the Olympics ● Esports Events like League of Legends CHampionship, CWL, IEM Katowice Why ● Big sporting events attract a mass amount of people in which marketing is a necessary element to push a big idea like living on Mars ● Superbowl alone attracted 102 million people in 2020 ● The League of Legends Championship event had 60 Million unique viewers
- 32. Sponsor Impact SocialMedia Exposure ● 80% of fans use social media during live sporting events ● Social media is a popular place for sport events clips to be posted in real time of the event happening ● 70% of spectators in stadiums use a smartphone whom are provided with high-speed WiFi which means more engagement for brands on social media