Sabrish
- 2. NOKIA @ PRESENT Nokia CEO Rajeev Suri confirmed the return of the Nokia brand to smartphones in June 2015 through a licensing strategy, and the formation of HMD Global was finally announced in May 2016. Soon, you'll be able to buy a Nokia again, 18 months after Microsoft quietly ... bias and not influenced by billionaire owners or shareholders.
- 3. BRAND
- 4. Introduction Based in Finland Employ nearly 130,000 people in 120 countries 38% of market share in 3rd quarter of 2009 Number one in the world for cell phone sales
- 5. Industry Analysis Economy People are saving money-spending less 2009 first quarter cell phone sales down 8.6% from a year ago Households omitting landlines-using only cell phones Barriers to enter are high Fierce competition
- 6. History Started as a paper mill in 1865 Near bankruptcy after World War One-joined with rubber works and cable works First electronic device-pulse analyzer Kept diversifying product line-eventually producing radios, TVs, and computers 1992-changed strategy and focused only on telecommunications
- 7. Industry cont. Companies struggling to expand Nearly billion people own a cell phone Motorola went from 2nd largest to 5th largest in 2007 Health risks are threatening to industry as a whole No proven facts that cell phones cause cancer On-going studies conducted
- 8. Weaknesses Nokia’s market share in North America is only 10 percent. Firstly, Nokia didn’t have so much advertisement in America Secondly, more than 90% of Nokia’s cell phones are in GSM net. Thirdly, Nokia’s designs are not suitable for American customers. The last but also the most important reason is telephone services providers. Nokia in T-mobile
- 9. Opportunities Smartphone is the future trends of cell phone. The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone. High price, high quality, high tech and numerous functions but also mean high profits.
- 10. Threats It is reported that Nokia’s market share of Smart phone was 35% in the third quarter of 2009. Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services.
- 11. Current Situation Great Reputation New Attempts New Competitors Great Advantage on Market share
- 12. Nokia in Europe The Emergence of Competitors Intellectual Property Disputes Concern on Expanding Business
- 13. Presented by SABARISH N S RA1952001020004