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- 1. GROUP WEEWEE PRESENTS TOGETHER FOREVER? AN ITERATIVE VIDEO CLIP BASED ON PSYCHOLOGICAL PRINCIPLES
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- 3. THIS STORY ISABOUT PRIMARILY ABOUT A FRIENDSHIP BETWEEN A CHINESE AND INDIAN BOY, & HOW RACISM & PREJUDICE AFFECTS THIS RELATIONSHIP. THEY ENTER COLLEGE AND ARE IMMERSED IN A NEW ENVIRONMENT. THEY ARE INTRODUCED TO NEW PEOPLE. SOME OF THESE PEOPLE REJECT MUTHU BECAUSE THEY HAVE BAD PERCEPTIONS TOWARDS INDIANS AND INSIST THAT CHONG NOT BE WITH MUTHU ANYMORE. THE EVENTS THAT FOLLOW SHOW THE DYNAMIC ELEMENTS AT PLAY IN FRIENDSHIPS & PREJUDICES. SUMMARY
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- 6. MERE EXPOSURE / CLASSICALCONDITIONING - The more frequently the person is exposure to an object, the more favorable his attitude towards that object. Chong’s first exposure to this group is when the Chinese gangsters invite Chong out for an event, which he previously presumably had no or little contact with. When Chong begins to hang out with this new group more often, increasing the exposure to them, and building attraction to them, this develops into a deeper relationship with them. In a way, it can be stated that Chong’s attitude towards these people changed, from neutral, to positive, as he was exposed to them more often.
- 7. RACISM -Discrimination directed toa specific racial group Chinese gang and lecturer have a bad perception towards Indian. They had perceived Muthu as untrustworthy, due to his being Indian. They asked Chong not to stay together with Muttu anymore or else Chong should leave the gang.
- 8. INFLUENCE (SOCIAL PROOF) -A person is more likely to be persuaded to a certain choice if he sees a significant amount of the community move towards a certain decision Everyone else told Chong that Indians were not trustworthy, and did not associate with them, he should not either. So, Chong decides to not to be associated with Muthu anymore, although Muthu was a long time friend, because “everyone” seemed to be holding certain perceptions towards Indians.
- 9. SOCIAL LEARNING - Allbehaviour is learned through observation, and learning from other social beings. Chong learnt, from observation of his friends’ behaviours and schemas in action, that his friend Muthu, who was Indian, was not to be associated with.
- 10. VERBAL AGGRESSION - Behaviourthat intends to harm another through insults and injurious statements Chinese gangsters had done this after Chong refused to experiment with drugs. This resulted in Chong being insulted and called many things, including an Indian, which was used as a derogatory term by the Indian gangsters, again displaying their prejudice towards the race. The aggression was hostile in nature, as it was directly and intentionally meant to injure Chong with malintent.
- 11. PROSOCIAL BEHAVIOUR (ALTRUISTIC MODEL) -Positive social actions intended to help others for selfless reasons Muttu donated his kidney to Chong as Chong lost his kidney during the car accident. Muthu’s intentions are noble, and selfless, as he had all the reason not to help Chong, but he did anyway.
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