This document discusses solubility and techniques to improve the solubility of poorly soluble drugs, including micellar solubilization and hydrotropic solubilization. Micellar solubilization uses surfactants above their critical micelle concentration to form micelles that can encapsulate drugs and improve their solubility. Hydrotropic solubilization uses hydrotropic agents, which are ionic organic salts, to increase drug solubility without forming micelles. Mixed hydrotropic solubilization and using hydrotropes in combination can further increase drug solubility synergistically while reducing toxicity. These solubility enhancement techniques aim to improve drug bioavailability.