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Sales & marketing
The document discusses coordination between sales and marketing departments. It outlines formal coordination methods like grouping activities under high-ranking executives, using coordinating committees, and holding weekly meetings. It also recommends informal coordination through management games to build relationships between team members and ensure they have a shared goal of maximizing sales. Weekly meetings are used to update marketing initiatives and get sales feedback.
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Sales & marketing
- 1. SALES & MARKETING DEPARTMENT PRESENTEDBY Alok Verma Executive-Marketing
- 2. How marketing andsales team cooperate? DEALS: Interdepartmental relations and coordination Coordination of selling with other marketing activities
- 3. Coordination methods Formal coordinationmethod: (1) To build coordination in to the organization through grouping allied activities under a high ranking executives. (2) To achieve coordination through the general administrative officer- president ,vice president or general manager. (3) To use policy , planning and coordinating committees made up of representative of concerned departments. (4) Have Four meetings every month. (5) Contact Sharing-email & mobile phone number of each member.
- 4. continue Informal coordination: Informal coordination is generally more important than formal coordination. Conduct Management game: mingling members of both department and then divide into team and then give interesting game-task.
- 5. Weekly Meeting InWeekly meeting marketing team up-date further up coming sales support marketing initiatives. Sales Team must give their feedback on sales support marketing initiatives. Single Unique GOAL - Sale Maximization. One Mission : BQ Growth. One Vision: BECOMING LEADING MOBILE COMPANY.
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