Sales promotion

Sales promotion

• 1.
  Sales promotion Under theguidance of Sundar B.N. Asst.Prof.and Course Co-Ordinator , Post-Graduation Studies in Commerce G.F.G.C.W.Holenarsipura Chaithra M 1st M.com
• 2.
  Content ⊚ Meaning ofSales Promotion ⊚ Objectives of sales promotion ⊚ Types of sales Promotion ⊚ M.C.Q 2
• 3.
  A sales promotionis a type of marketing strategy that motivates customers to purchase within a specific window of time through various incentives or rewards . A sales promotion strategy often incorporates some sort of discount on goods, but it can also attract customers through strategies like bundling , complimentary service, or gifts.
• 4.
  Objective of salespromotion ⊚ Launch a new product ⊚ Attract new customers ⊚ Building products Awerness ⊚ Make existing customers buy more 4
• 5.
  Types of SalesPromotions 5
• 6.
  Discounted Products Adding adiscount to your products is possibly the most popular type of promotion. Customers love to grab a bargain, so it makes sense to offer discounts every now and then.
• 7.
  BUY MORE, SAVEMORE This kind of deal entices the customer to buy more of your stock, so it’s kind of a win. There will be plenty of potential customers visiting your store that want to buy, but feel guilty because of the price. Giving them a discount if they spend more, may just give them a little shove in the right direction. 7
• 8.
  Product giveaways/Branded Gifts Let’sbe honest, everyone loves a freebie so this really is a great promotion. Not only does it give potential customers the chance to test out your product, but also it entices people to buy your stuff! If your product isn’t something that you can giveaway, then think about creating some useful branded gifts that you can offer with each purchase. 8
• 9.
  Loyalty points Rewarding yourcustomers will help you build a solid base of loyal fans and it will entice people to shop more at your online store. Providing great customer service is so important to the success of your business, and offering a loyalty point system is a popular promotion. You could think about setting up a virtual card.
• 10.
  Coupon Giveaway This isa different way of promoting discounts. Sending your customers virtual coupons will make the promotion seem more exclusive and will give the customer more of a push to visit your online store. Think about sending coupons to loyal customers that have spent over a certain amount. 10
• 11.
  Free Sample To introducepeople to a product, you can give out free samples to potential customers whether or not they make a purchase. People often like to try products before committing to buy them, and giving out free samples can make customers more likely to come back to your company and purchase the full version of the product. 11
• 12.
  Product bundles Product bundlesoffer a collection of products for an overall discounted rate, as opposed to buying the products individually. Product bundles give customers a reason to buy a larger variety of products, which makes it more likely they will find a product they like and want to buy again.
• 13.
  Holiday Promotions There isa reason that holiday promotions are so successful. Customers always like to spend more around the holidays, making it the perfect opportunity for you to get your brand out there and sell more products.
• 14.
  M C Q 1.If Product is related to warranty then price is related to____ A. Retail outlets B. Advertisements C. Discounts D. Attractiveness Ans: C. discounts 14
• 15.
  2. When customeris getting some gift items with the product they purchase is known as. A. Price Pack B. Product Combination C. Quantity gift D. Lucky draw Ans: B. Product Combination 15
• 16.
  3. A smallamount of product is offered to the customer for trail is called A. Product Combination B. Sample C. Coupon D. Rebate Ans: B. Sample 16
• 17.
  Reference Title: Sales Promotions RetrievedFrom ⊚ https://www.educba.com/sales-promotion-types ⊚ https://endearhq.com/blog/sales-promotion- examples-retail 17
• 18.
  18