This document discusses factors that affect consumer demand, including price, taste, income, prices of substitutes or complementary goods, population, consumer expectations, and occasions. It provides examples of how Filipinos' preference for imported goods and boredom with products can change demand. Demand for goods increases with population growth as more consumers enter the market. During times of calamity or unrest, panic buying may occur as consumers expect prices to rise. Demand also rises for goods related to celebrations given the importance of occasions in Filipino culture. Demand can decrease due to factors other than price.