IBM introduces its new family of integrated expert systems called Pure Systems. Pure Systems are factory integrated and optimized combinations of hardware and software that are designed to simplify deployment, management, and maintenance. They provide built-in expertise to automate complex tasks and optimize system performance and efficiency. The first Pure Systems models are the PureFlex, optimized for infrastructure resources, and the PureApplication, optimized for rapid application deployment. Both are designed for performance, virtualization, upgradeability, and flexibility for cloud computing. Pure Systems aim to reduce the time, effort and risk of IT projects through their integrated and simplified experience.