Samasource 2011 Annual Report
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Samasource connects women and youth living in poverty to dignified work through the internet. In 2011, Samasource: - Connected over 1,000 new workers across 6 countries to paid work. - Opened an office in Nairobi, Kenya to test new training and recruiting methods. - Increased earned income to over $1 million and forged new partnerships with companies like LinkedIn and Navteq. - Dramatically increased donated revenue through a $1.25 million grant from Google.org and other foundations.
![Jackline joined
Samasource in 2011
after she could no
longer a"ord to pay for
her college tuition. With
her wages, she is able to
live independently as
well as support her
family, including her
single mother and three
younger sisters.
Jackline has since
“[Work] makes me graduated from
proud, it makes me Samasource to pursue a
career as an IT specialist,
busy... I can help my and now installs and
mom, I can help maintains software for a
local IT company. She
myself.” hopes to return to
Jackline Nakisige school to study
Nairobi, Kenya computer engineering.
18](https://image.slidesharecdn.com/samasource-2011-annual-report-130312190620-phpapp01/85/Samasource-2011-Annual-Report-18-320.jpg)
![Neha is the only girl in her community
with a job. “[Before working at
Samasource] I didn’t have the
opportunity to attend college or learn
about computers. Regarding college,
my parents asked me, ‘Who will
manage the school fees? You can’t.’
When I got the job [with
Samasource]...it changed my
life...Now I can help my family. Now
I am very happy with my family and
they proud of me and support me in
every moment.”
She has also increased her con#dence
and skill set. With Samasource, she
developed both English pro#ciency
and computer literacy. “...After
completing my training, I am not only “Samasource changed my life
able to speak in English, but I am also because I am now independent.”
able to work in any sector. Now I am Neha Parveen
ready to accept any challenge.” Kolkata, India
19](https://image.slidesharecdn.com/samasource-2011-annual-report-130312190620-phpapp01/85/Samasource-2011-Annual-Report-19-320.jpg)
Samasource 2011 Annual Report
- 2. SAMASOURCE SAMASOURCE CONNECTS WOMEN AND YOUTH LIVING IN POVERTY TO DIGNIFIED WORK THROUGH THE INTERNET
- 3. TABLE OF CONTENTS ABOUT US Letter from Leila 2011 Key Accomplishments Who We Are How We Work OUR IMPACT Our Formula Global Worker Pro!le Impact Survey Results Worker Stories KEY FINANCIAL & ORGANIZATIONAL DATA Key Organizational Data 2011 Financials Press OUR PARTNERS Give Work Gala Fundraiser Clients Donors Supporters 3
- 4. ABOUT US 4
- 5. LETTER FROM CEO & FOUNDER, LEILA JANAH Dear Friends & Supporters, We have a bold vision: to build a model that gives work to millions of poor women and youth around the world. We realize that we are in the infancy of executing on this vision. 2011 was a year of tremendous growth and learning for Samasource. We opened an office in Kenya to test new training and recruiting methods, we launched our first system-wide impact survey and data collection effort, and, most importantly, we gave work to over 1,000 women and youth by increasing our earned income to over $1M. We forged new customer partnerships with leading companies including LinkedIn, Navteq, and ETS, gaining an excellent reputation for quality and customer service. That we have become known for real business value is critical -- Samasource is the only non-profit data services vendor to these new customers. We have much to be grateful for. This year, we dramatically increased our donated revenue in a grant round led by Google.org and including the Cisco, eBay, and Ford Foundations. The foundation awarded Samasource a landmark $1.25M grant in September, allowing us to make critical investments in our sales, operations, and engineering teams. We plan to double our worker impact, sales and capacity to deliver next year with this new funding in place. Thank you for making our vision of giving work a reality. 5
- 6. 2011 KEY ACCOMPLISHMENTS 1 Connected 1,060 new workers across 6 countries to paying work. Developed and launched the 2 SamaHub, our proprietary online work platform that transformed the way we distribute work. 3 Opened our !rst !eld o"ce in Nairobi, Kenya. Launched the SamaLab, a center in Nairobi that tests 4 processes, training and technology to ensure the success of the women and Samasource workers in Southern India youth we recruit. 6
- 7. WHO WE ARE Four billion people live on less than $3 per day. Samasource aims to connect them to digital work. Most workers in developing countries are employed in informal sector. Lacking the opportunity to make a living wage or advance in their careers, these workers are trapped in the cycle of poverty. Samasource was founded in 2008 to fight poverty with an alternative model that focuses on giving work instead of giving aid. Our model directs income to thousands of people at a fraction of the cost of traditional aid programs by equipping women and youth with paying work. Our vision is to pay and train over 20,000 women and youth to dignified work by 2017, directly moving over 100,000 people out of poverty. A Samasource worker in West Bengal, India, with his father. Watch his story: http://vimeo.com/15471579 Source: http://www.sil.org/literacy/LitFacts.htm 7
- 8. HOW WE WORK 8
- 9. HOW WE WORK 9
- 10. HOW WE USE THE SAMAHUB FOR OUR BUSINESS CLIENTS 1 DESIGN Account Manager in SF sets up project on the SamaHub and trains local teams. 2 STAFF 3 WORK 4 QA 5 REVIEW Tasks are loaded into Workers complete Local teams leads Samasource completes the SamaHub, and sent tasks, known as conduct QA on the a final quality check. to delivery centers in a microwork, with full SamaHub. web interface. project management from the head office. 6 DELIVER We return answers to clients via API or as CSV, with real time or batch delivery. 10 7
- 11. OUR IMPACT Samasource worker, Jackline Nakisige pictured with local children outside of Nairobi, Kenya 11
- 12. 2011 IMPACT TO DATE CUMULATIVE WORKERS TRAINED & PAID We’ve paid $900,000 800 over $1.5MM in wages to over 1,800 workers in 6 countries. $675,000 600 CUMULATIVE $450,000 400 WORKERS $225,000 200 $0 0 2008 2009 2010 2011 Wages Paid Kenya India Other 12
- 13. OUR FORMULA IMPACT Our formula for impact is simple: breadth (i.e. total numbers of beneficiaries and dependents) x depth (increase in lifetime earnings, skills attainment, and positive changes in quality of life). = $ $ $ $ $ Total # of beneficiaries BREADTH impacted WORKER + 3 FAMILY MEMBERS OR DEPENDENTS + COMMUNITY Our data indicates that workers Infusion of capital into local have, on average, 2.9 dependents economy stimulates growth x and 5.0 total household members. and access to vital services. $ $ $ $ Level of $ impact $ delivered to each DEPTH beneficiary LEARNING + EARNING BREAKING THE CYCLE Workers receive training and a Workers join the formal economy, computer-based job at one of our benefitting from an increase in lifetime delivery centers, then earn a living earnings. The average increase in wage and learn critical job skills. monthly income is $167 or by 143%. 13
- 14. IMPACT: 2011 GLOBAL WORKER PROFILE AVERAGE WORKER AVERAGE WORKER HOUSEHOLD Age: 26.8 Total Household Size: 5.0 Female: 47% Number of Household Dependents: 2.9 Previously Unemployed: 61.2% Previous Income: $20.40/day Previous Income: $3.94/day (Kenya) $1.90/day (India) Fair Wage: $6.17/day (Kenya) $3.78/day (India) Completed Secondary School: 71.1% Completed Tertiary School*: 56.4% Source: Findings from the official Samasource online baseline survey of all incoming workers in 2011. *College or university schooling. 14
- 15. 2011 IMPACT SURVEY RESULTS MEASURING IMPACT: INCOME To achieve our social mission and to Average $ Increase in Monthly Income ensure that each dollar of donor capital $167 is maximized, an effective system of measuring, monitoring, and reporting Average % Increase in Monthly Income 143% impact is critical. In 2011, we began leveraging the SamaHub to administer online surveys, systematically collecting HEALTH detailed data on all our workers for the first time. % who reported same or better physical health 92% HIGHLIGHTS: % who reported better overall happiness 90% • Differentiated impacts:female workers have a higher % change in OUTLOOK income than male workers % who reported new learning • Assessment tests will capture 96% changes in skills (English ongoing, ICT forthcoming) % who reported ability to get better job 88% • More detailed information to be collected in our new 2012 follow- up surveys (changes in consumption, lifestyle, expenditure levels, etc) 15
- 16. OUR IMPACT Samasource delivery center in East Africa 16
- 17. “Empowerment Mamta is an Indian woman in her late twenties is not in books; working at one of our it is in work.” partner centers. She married young and has a Mamta Devi few children. Ranchi, Jharkhand, India Most women from Mamta’s background have never worked in an o!ce before, and the idea of doing skilled work behind a computer is unimaginable. Through her work with Samasource, Mamta has become the primary wage earner in her family. Mamta’s father-in-law now watches her children while she works because he realizes the value of her income. 17
- 18. Jackline joined Samasource in 2011 after she could no longer a"ord to pay for her college tuition. With her wages, she is able to live independently as well as support her family, including her single mother and three younger sisters. Jackline has since “[Work] makes me graduated from proud, it makes me Samasource to pursue a career as an IT specialist, busy... I can help my and now installs and mom, I can help maintains software for a local IT company. She myself.” hopes to return to Jackline Nakisige school to study Nairobi, Kenya computer engineering. 18
- 19. Neha is the only girl in her community with a job. “[Before working at Samasource] I didn’t have the opportunity to attend college or learn about computers. Regarding college, my parents asked me, ‘Who will manage the school fees? You can’t.’ When I got the job [with Samasource]...it changed my life...Now I can help my family. Now I am very happy with my family and they proud of me and support me in every moment.” She has also increased her con#dence and skill set. With Samasource, she developed both English pro#ciency and computer literacy. “...After completing my training, I am not only “Samasource changed my life able to speak in English, but I am also because I am now independent.” able to work in any sector. Now I am Neha Parveen ready to accept any challenge.” Kolkata, India 19
- 20. KEY FINANCIAL & ORGANIZATIONAL DATA Samasource worker, Martha Kerubo Ombwere pictured outside of Nairobi, Kenya 20
- 21. KEY ORGANIZATIONAL DATA 15 FULL TIME STAFF 2 CONTRACTORS BY DEPARTMENT DELIVERY 3 2 SALES 3 OFFICE LOCATIONS ENGINEERING 3 SAN FRANCISCO, CA MANAGEMENT 3 NAIROBI, KENYA OPERATIONS 2 FIELD 1 21
- 22. Sebastien de Olana Khan Lloyd BOARD OF DIRECTORS Halleux Co-Founder of SAMASTORY adviser BOARD MEMBERS investor and disruptor Leila Janah Sebastien de Olana Khan Lloyd Taylor Bill Trenchard Bill Unger Founder & CEO Halleux - Board Member at Co-Founder of CARE, Bootz & adviser and investor Co., World Bank investor and disruptor 22 Bill Trenchard Bill Unger -
- 23. 2011 KEY FINANCIAL DATA UNRESTRICTED TEMPORARILY RESTRICTED 2011 2010 TOTAL REVENUES & $3,990,810 N/A $3,990,810 $2,691,255 SUPPORT EXPENSES Program Services $1,963,100 N/A $3,990,810 $2,691,255 Fundraising $336,190 N/A $336,190 $134,883 Management & Administrative $372,211 N/A $372,211 $250,574 Total Expenses $2,671,501 N/A $2,671,501 $1,619,205 ASSETS Net Assets, Beginning of Year $621,860 $721,790 $1,343,650 $270,600 Net Assets, End of Year $1,065,464 $1,597,495 $2,662,959 $1,343,650 Change in Net Assets $443,604 $875,705 $1,319,309 $1,073,050 If you would like a copy of our audited financials, please email [email protected]. 23
- 24. 2011 PRESS Workers of the World, Employed “...just as microfinance demonstrated that poor people are trustworthy borrowers, impact sourcing is demonstrating that Click images to watch people from villages and urban videos featuring slums are reliable knowledge Leila Janah; pictured workers.” - David Bornstein clockwise at Big Omaha, Clinton Global Initiative, TEDxBrussels The 100 Most Creative People in Business Realizing the Economic Power of Women Wealth Creation Samasource: Give Work Not Aid How Online Work Can Save America 24
- 25. OUR PARTNERS Leila Janah with Sheryl WuDunn Photo courtesy of the San Francisco Chronicle 25
- 26. THIRD ANNUAL GIVE WORK GALA On November 4th, we held our third annual fundraising event, the Give Work Gala. We welcomed over 300 attendees at a sold-out Mezzanine venue and raised over $376,000 to help support our training and technology. Sheryl WuDunn, the first Asian-American to win a Pulitzer Prize and author of “Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” drove home the importance of employment for women when she addressed the crowd as the Gala’s Honorary Chair. Guests bid on live-auction items including Cartier jewelry and a trip to Paris fashion week. Musical act Les Nubians brought down the house and DJ Atish spun live until midnight. 26
- 27. OUR CLIENTS In 2011, we recognized $1,025,669 in earned income revenue through our client contracts, a 28.6% increase over 2010. 27
- 28. PHILANTHROPIC PARTNERS In 2011, we raised $2.3 million in funding from institutional partners including: Google.org, Cisco Systems, The MCJ Amelior Foundation, The Ford Foundation, The Mulago Foundation, and The eBay Foundation. This represented an increase by over $1 million since 2010. 28
- 29. 2011 SUPPORTERS INSTITUTIONAL CORPORATE INDIVIDUAL Google.org Cartier Bill Trenchard Rockefeller Foundation StumbleUpon Howie Liu Schmidt Family Foundation Betts Recruiting Michael Cheung Peery Foundation Bonhams & Butterfields Sebastien de Halleux Cisco Foundation Eventbrite Richard Titus eBay Foundation Modelwalk Lloyd Taylor Ford Foundation Facebook Richard Titus Mulago Foundation Corporate Kids Events Inc Katie Zacarian David Weekley Foundation Global Gourmet Catering Flora Family Foundation Warby Parker Eyeware Satter Foundation Organic Events The Hand Foundation BluePrint Studios Tarsadia Foundation Cuyana The Buffin Foundation Natural Henna Art Tides Foundation Bonobos The San Francisco Foundation Mezzanine The Szor Family Foundation AOL The California Endowment 29
- 30. FOR MORE INFORMATION, VISIT WWW.SAMASOURCE.ORG Confidential - For Internal Use Only
- 31. CONTACT INFORMATION Headquarters [email protected] Foundations & Partnerships [email protected] www.samasource.org North America Join the Conversation 2017 Mission Street FOLLOW US Suite 301 San Francisco, CA 94110 facebook.com/samasource youtube.com/samasource +1 800 521 6717 twitter.com/samasource plus.google.com/+Samasource East Africa Samasource Kenya Ltd. P.O. Box 17726-00100 linkedin.com/company/samasource GPO Nairobi, Kenya +254 20 209 2870 Press & Media Contact [email protected] Sales [email protected]