`
Sameer Patel, Group Vice President & GM,
Enterprise Social Software, SAP
@sameerpatel
Rethinking work:
The next chapter in social
collaboration
42.4%Growth rate of
social software
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
You’ve heard all that statistics…
Social, for Business is BIG
4.5BRevenue growth
by 2016
Designed to seamlessly connect
your employees, your customers,
your partners
….like never before
Enterprise 2.0
Social Business
Social Enterprise
But let’s get real.
It’s not really working…..
77% of employees
never use their enterprise social network
and only 3%use it once each day
Forrester Research, 2012
The research is now here:
Adoption never came.
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
And Executives don’t get these
nebulous metrics
productivity
sharing
collaboration
comments
engagement
connections
transparency
“Where’s the
Business in Social
Business?”
© 2013 SAP AG. All rights reserved. 7
Because
Social in the enterprise is happening
on Mars
and business
on Venus
Why is this?
While we work here….
People
Process
Applications Data
Content
Social Collaboration happens in a vacuum, today.
THE BIG OPPORTUNITY
$1.3 Trillion
Annual value that can be unlocked by
social technologies
McKinsey Global Institute 2012
It’s not Big. Its really, really BIG
Increase Revenue
Decrease Cost
Mitigate Risk
Continuously
Delight and Satisfy
Customers
Improve Talent
Performance
Optimize the
Demand and
Supply Chain
Make Data Driven
Decisions at every
level
Here’s your reality
But almost all
business activities have
unstructured gaps to fill.
Transactional systems are excellent at
repeatable processes
The Transformational Opportunity from Social Collaboration
will come from closing Business Loops
95%
Is the increase in profits by
boosting customer
retention by 5%
Manage customer records
and interactions and
analyze trends.
Customer Performance
Traditional CRM But
Flowtown/Spoken communications : http://ow.ly/jgMb8
Build strong customer
communities to delight
customers and lower
acquisition costs.
Manage customer records
and interactions and
analyze trends.
Customer Performance
Customer NetworksTraditional CRM
That’s closing the loop
Talent Performance
Talent Management But
Quickly ramp up
employees to shorten
time to productivity.
$135,000 per year
Average cost to onboard
and support a salesperson.
Source: Forrester Research – Sales Enablement Forum
Talent Performance
That’s closing the loop
Talent Management Talent Networks
Manage goals and
learning objectives.
Leverage knowledge as a
strategic asset.
Financial Performance & Risk Mitigation
Execute Order to Cash,
Identify Risk, Manage
Compliance.
Financial Management
88%
Of CFOs believe more
streamlining of financial
processes is needed to increase
company performance.
But
Financial Performance & Risk Mitigation
That’s closing the loop
Execute Order to Cash,
Identify Risk, Manage
Compliance.
Financial Management
Manage exceptions and
drive decisions.
Performance Networks
Supply Chain Performance
Supply Chain
Management
But
Execute Procure to Pay
efficiently.
42%
Need more cost reduction
by increased efficiencies in
communications and
transactions.
Source: Aberdeen Supplier networks v2.0, April 2012, Constantine G. Limberakis
Supply Chain Performance
That’s closing the loop
Supply Chain
Management
Business Networks
Execute Procure to Pay
efficiently.
Galvanize your supply
chains to become
strategic partners.
People
Applica-
tions
Content
Processes
Data
Customers
Partners
Employee
Networks
CRM
HCM
Supply Chain
ERPDocuments
Videos
Lead to Close
Order to Cash
Social Media Data
Internal Data
The Next Chapter: Social collaboration needs to surface at
the point of decision making, action and business execution.
To accelerate real business performance.
… is practical: It leverages your existing investments and feeds your
existing KPIs to drive revenue, reduce costs, and mitigate risk
… is available: Comes integrated, today.
… is achievable: You already have most of the ingredients:
applications, processes, data, content
This version of Social Collaboration….
The Future of Work is here. Start Now.
© 2013 SAP AG. All rights reserved. 24
Sameer Patel @sameerpatel
sap.com/jam
Thank You

Rethinking Work: the Next Chapter in Social Collaboration - Sameer Patel

  • 1.
    ` Sameer Patel, GroupVice President & GM, Enterprise Social Software, SAP @sameerpatel Rethinking work: The next chapter in social collaboration
  • 2.
    42.4%Growth rate of socialsoftware IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast You’ve heard all that statistics… Social, for Business is BIG 4.5BRevenue growth by 2016
  • 3.
    Designed to seamlesslyconnect your employees, your customers, your partners ….like never before Enterprise 2.0 Social Business Social Enterprise
  • 4.
    But let’s getreal. It’s not really working…..
  • 5.
    77% of employees neveruse their enterprise social network and only 3%use it once each day Forrester Research, 2012 The research is now here: Adoption never came.
  • 6.
    IDC Market AnalysisWorldwide Enterprise Social Software 2012-2016 Forecast And Executives don’t get these nebulous metrics productivity sharing collaboration comments engagement connections transparency “Where’s the Business in Social Business?”
  • 7.
    © 2013 SAPAG. All rights reserved. 7 Because Social in the enterprise is happening on Mars and business on Venus Why is this?
  • 8.
    While we workhere…. People Process Applications Data Content
  • 9.
    Social Collaboration happensin a vacuum, today.
  • 10.
  • 11.
    $1.3 Trillion Annual valuethat can be unlocked by social technologies McKinsey Global Institute 2012 It’s not Big. Its really, really BIG
  • 12.
    Increase Revenue Decrease Cost MitigateRisk Continuously Delight and Satisfy Customers Improve Talent Performance Optimize the Demand and Supply Chain Make Data Driven Decisions at every level Here’s your reality
  • 13.
    But almost all businessactivities have unstructured gaps to fill. Transactional systems are excellent at repeatable processes The Transformational Opportunity from Social Collaboration will come from closing Business Loops
  • 14.
    95% Is the increasein profits by boosting customer retention by 5% Manage customer records and interactions and analyze trends. Customer Performance Traditional CRM But Flowtown/Spoken communications : http://ow.ly/jgMb8
  • 15.
    Build strong customer communitiesto delight customers and lower acquisition costs. Manage customer records and interactions and analyze trends. Customer Performance Customer NetworksTraditional CRM That’s closing the loop
  • 16.
    Talent Performance Talent ManagementBut Quickly ramp up employees to shorten time to productivity. $135,000 per year Average cost to onboard and support a salesperson. Source: Forrester Research – Sales Enablement Forum
  • 17.
    Talent Performance That’s closingthe loop Talent Management Talent Networks Manage goals and learning objectives. Leverage knowledge as a strategic asset.
  • 18.
    Financial Performance &Risk Mitigation Execute Order to Cash, Identify Risk, Manage Compliance. Financial Management 88% Of CFOs believe more streamlining of financial processes is needed to increase company performance. But
  • 19.
    Financial Performance &Risk Mitigation That’s closing the loop Execute Order to Cash, Identify Risk, Manage Compliance. Financial Management Manage exceptions and drive decisions. Performance Networks
  • 20.
    Supply Chain Performance SupplyChain Management But Execute Procure to Pay efficiently. 42% Need more cost reduction by increased efficiencies in communications and transactions. Source: Aberdeen Supplier networks v2.0, April 2012, Constantine G. Limberakis
  • 21.
    Supply Chain Performance That’sclosing the loop Supply Chain Management Business Networks Execute Procure to Pay efficiently. Galvanize your supply chains to become strategic partners.
  • 22.
    People Applica- tions Content Processes Data Customers Partners Employee Networks CRM HCM Supply Chain ERPDocuments Videos Lead toClose Order to Cash Social Media Data Internal Data The Next Chapter: Social collaboration needs to surface at the point of decision making, action and business execution. To accelerate real business performance.
  • 23.
    … is practical:It leverages your existing investments and feeds your existing KPIs to drive revenue, reduce costs, and mitigate risk … is available: Comes integrated, today. … is achievable: You already have most of the ingredients: applications, processes, data, content This version of Social Collaboration…. The Future of Work is here. Start Now.
  • 24.
    © 2013 SAPAG. All rights reserved. 24 Sameer Patel @sameerpatel sap.com/jam Thank You

Editor's Notes

  • #8 Because we forgot about the business in the social business.
  • #15 Flowtown/Spoken communications http://blog.spoken.com/2010/10/cost-of-acquiring-a-new-customer-6-to-7-times-more-than-keeping-exisiting.html
  • #21 Source: Aberdeen Supplier networks v2.0, April 2012, Constantine G. Limberakis