Sample section b essay plan (ownership)

Sample section b essay plan (ownership)

• 1.
  SAMPLE SECTION BESSAYPLAN Question: What impactdoesmediaownershiphave uponthe range of productsavailable toaudiencesin the mediaareayou have studied? Introduction: Brieflygive an answer or point of view to the questionandintroduce the case studies you will discuss. Mediaownership withinthe filmindustryhaschangeddramaticallyoverthe years. Ownershipwill allowdifferenttypesof institutionstooperate differentlyandofferdifferentproductstodifferent audiencesandthis essaywill discussthe impactof ownershipinthe mainstreamandindependent institutionsbutalso,athirdarea called‘changingindustries’. Possible points Issues/debates Keywordin question: IMPACT Mainstream (Skyfall)  Many mainstreamfilmed owned by large,vertically integrated conglomerates who have loads of money (becausethey have money coming in from various projects)  They can invest in production = crowd pleasers with ‘spectacle’ (access to range of high tech technologies) but Skyfall did not have a lot of CGI because Sam Mendes wanted to reinvent the ‘classic bond’with more focus on the ‘high wire’ act which was Daniel Craigperforminga lot of the stunts such as ridingon top of train and so on  Production company (EON productions) havecontractto produce all the Bond films = they are specialists (horizontally integrated)  Skyfall =2 distribution companies so a littlediff than most Hollywood films (which areusually owned by 1 of the 5)  Money to investin huge marketing (about half of budget in big mainstreamfilms) such as……..        Money = power and control (gives them advantage?) Appeal to wide, mainstreamaudiences Shows audiences arenot all aboutthe CGI/special F/X BUT itdid have high production costs (trains/carscrashingetc) huge costat £150-200 million budget Independent (My Brother the Devil)          
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  Changing Industries (Pop up cinema(Luna cinema/ Film 4 /Secret cinema, Amazon Fire TV stick Independent Hollywood: Juno/ Hunger games, Mum&Dad Tangerine ) 