HOW SANDOW WRANGLES
FONTS ACROSS BRANDS
Guest Speaker: Michael Shavalier
Host: Jim Kidwell
MICHAEL SHAVALIER
DIRECTOR OF CREATIVE OPERATIONS
• Previously Village Voice’s
Design Director
• Managed art departments
across country
• Exhibited early signs of creative
talent and OCD tendencies.
WHO IS SANDOW?
• Global publishing and
media company
• Brands spanning design, luxury,
fashion and beauty
• Currently a total of 10 brands
• Rapidly growing
WHY IS FONT
MANAGEMENT
IMPORTANT
TO SANDOW?
• Brand consistency
• License compliance
BRAND CONSISTENCY
• Separate design groups
with overlap
• Synergy and cross-pollination
between brands
LICENSE COMPLIANCE
• Different font needs for two halves of the house
• Managing access
WHAT WERE THE
BIGGEST IMPLEMENTATION
CHALLENGES?
• Integration of many companies and brands
• Tens of thousands of fonts in multiple locations
• Multiple copies and versions of the same fonts
• Open system
• Design issues
• Compliance concerns
WHY UNIVERSAL TYPE SERVER?
• Control in setting up users and groups
• Serving fonts
• Compatibility with creative software
• Technical support
WHAT IS MOST
CRITICAL?
• Remote access
• Synchronization
• Active Directory
IMPLEMENTATION PROCESS
1. Me + an IT Person
2. Determine best structure across all brands
3. Locked down ALL fonts
4. Assess licensing status
5. Built sets and workgroups
6. Internal training
BEST PRACTICES
1. Identify how your users need to use the system
2. Determine workgroup structure
3. Audit fonts
4. Scrub fonts
5. Make clean sets
6. Set-up groups
7. Set-up font leads
BONUS: Carve out time to set-up your structure
STATUS TODAY
• Rolled out to 3 brands
• 4th brand in-process
• Finishing replacing a
few other font
management product
• Downgrades from
UTC to Core Client
FUTURE STEPS
• More groups
• More users
• Integrating more brand
• Additional license
auditing
• Exploring Universal
Type Server reporting
Q & A
Sandow
www.sandow.com
Universal Type Server
www.typeserver.com
Font Management Best Practices
www.extensis.com/fmbpg
CONNECT
@extensis
@sandow
@jimkidwell
blog.extensis.com

SANDOW: Universal Type Server Implementation Case Study

  • 1.
    HOW SANDOW WRANGLES FONTSACROSS BRANDS Guest Speaker: Michael Shavalier Host: Jim Kidwell
  • 2.
    MICHAEL SHAVALIER DIRECTOR OFCREATIVE OPERATIONS • Previously Village Voice’s Design Director • Managed art departments across country • Exhibited early signs of creative talent and OCD tendencies.
  • 3.
    WHO IS SANDOW? •Global publishing and media company • Brands spanning design, luxury, fashion and beauty • Currently a total of 10 brands • Rapidly growing
  • 4.
    WHY IS FONT MANAGEMENT IMPORTANT TOSANDOW? • Brand consistency • License compliance
  • 5.
    BRAND CONSISTENCY • Separatedesign groups with overlap • Synergy and cross-pollination between brands
  • 6.
    LICENSE COMPLIANCE • Differentfont needs for two halves of the house • Managing access
  • 7.
    WHAT WERE THE BIGGESTIMPLEMENTATION CHALLENGES? • Integration of many companies and brands • Tens of thousands of fonts in multiple locations • Multiple copies and versions of the same fonts • Open system • Design issues • Compliance concerns
  • 8.
    WHY UNIVERSAL TYPESERVER? • Control in setting up users and groups • Serving fonts • Compatibility with creative software • Technical support
  • 9.
    WHAT IS MOST CRITICAL? •Remote access • Synchronization • Active Directory
  • 10.
    IMPLEMENTATION PROCESS 1. Me+ an IT Person 2. Determine best structure across all brands 3. Locked down ALL fonts 4. Assess licensing status 5. Built sets and workgroups 6. Internal training
  • 11.
    BEST PRACTICES 1. Identifyhow your users need to use the system 2. Determine workgroup structure 3. Audit fonts 4. Scrub fonts 5. Make clean sets 6. Set-up groups 7. Set-up font leads BONUS: Carve out time to set-up your structure
  • 12.
    STATUS TODAY • Rolledout to 3 brands • 4th brand in-process • Finishing replacing a few other font management product • Downgrades from UTC to Core Client
  • 13.
    FUTURE STEPS • Moregroups • More users • Integrating more brand • Additional license auditing • Exploring Universal Type Server reporting
  • 14.
    Q & A Sandow www.sandow.com UniversalType Server www.typeserver.com Font Management Best Practices www.extensis.com/fmbpg CONNECT @extensis @sandow @jimkidwell blog.extensis.com