This document discusses shifting from austerity measures like cost cutting to a more strategic approach of continuous improvement. It outlines three generations of approaches: 1) cost reduction, 2) doing more with less, and 3) tackling inefficiencies through integrated solutions. The Rolls-Royce case study transformed its Trent XWB engine production through a third generation approach involving new organizational structures, team-based working, and workplace design to increase collaboration. This led to faster iteration, less rework, and an engaged workforce. Sustaining change requires continuous improvement, champion networks, and effectively using new workspaces.