SCALE-C4S-Framework-English-June 2015

Collaboration for Sustainability
Framework
Authors: Dr. Denyse Julien, Dr. Carlos Mena, Dr. Vahid Mirzabeiki

Acknowledgements
The Authors want to recognise the importance of the Project SCALE partners and the journey that we have been on
for the last three years, as this challenged our thinking and drove us to continuously re-think and revise our framework,
from the early model to this final tested C4S Framework.
We would also like to thank the following people for their support and invaluable inputs and insights on the C4S
Framework, as it went through several key developmental steps over the course of the project.
›› Dr. Heather Skipworth
›› Mrs. Linda McComie
›› Dr. Andrew S Humphries
Finally, we would also like to recognise the creativity and professionalism of the Technology Enhanced Learning Team
here at Cranfield University. More specifically we would like to credit Mr. Greg Boulton for the development of the
iconography and layout for this eWorkbook; ‘you make us look good Greg’!
© Cranfield University 2015
This eWorkbook is freely available for use, download and printing.
The development of the C4S Framework has been supported by Project
SCALE (Step Change in Agri-Food Logistics Ecosystems - project #: 249I)
which is part funded by INTERREG IVB North West Europe, a financial
instrument of the European Union’s Cohesion Policy. It funds projects which
support transnational cooperation.
The five partners of Project SCALE are Cranfield School of Management, European Food and Farming Partnerships
(EFFP), DHL Supply Chain, Wageningen University and the Université d’Artois.
Collaboration for Sustainability Framework

Introduction
1 Kell, G., Kiron, D., Kruschwitz, N., Reeves, M., Haanæs, K., and Fuisz-Kehrbach, S.K. (2015), “Joining Forces: Collaboration and Leadership for Sustainability”, MIT
Sloan Management Review, January 2015.
2 Barratt, M. (2004), Unveiling Enablers and Inhibitors of Collaborative Planning, The International Journal of Logistics Management, Vol. 15, No. 1, pp. 73-91;
Why
collaborate?
During the last decade demands for the improvement
in sustainability performance of supply chains have
increased dramatically, fuelled by rising expectations
of multiple stakeholders. In recent years these
demands have extended as companies have
started to face a more complex set of performance
parameters to satisfy multiple stakeholders, including
consumers, shareholders, suppliers, governments,
non-governmental organizations (NGOs) and society at
large. These, in turn, include a range of environmental
(e.g. greenhouse gas emissions, waste, pollution, water
and energy usage) and social issues (e.g. employment
conditions, child labour, congestion, accidents, and
noise), as well as the traditional economic parameters.
Sustainability in supply chain can improve
through collaboration between organizations. In
a recent survey 90% of the 3,800 executives and
managers from 113 countries, indicated that they
believe that collaboration is needed to address
sustainability challenges, despite that only 47% say
that their companies are currently engaged in any
sustainability-related collaborations1
. Furthermore, of
those respondents that were involved in collaborative
sustainability initiatives, less than 30% consider that the
collaborative initiatives were successful.
The two most common types of supply chain
collaboration that we observe are:
›› Vertical collaboration which involves organizations
of the same supply chain, such as manufacturers
and retailers working together to better serve the
end customer — and
›› Horizontal collaboration, which involves
organizations which have similar positions in
different supply chains, such as shared logistics
services and agricultural cooperatives.
If we look at examples where organizations have come
together to address major sustainability challenges,
typically the network is comprised of a variety of
stakeholders from different parts of the supply chain
where relationships may not have existed previously or
potentially where the relationships were confrontational.
This dynamic has resulted in increased complexity
when trying to work collaboratively on a joint initiative.
Despite the potential advantages of collaboration,
there are many barriers that can prevent organizations
from reaping the full benefits of the initiative. One on
the fundamental ingredients that needs to be present
is top management support. The current trend is a
positive one with the number of companies reporting
that their top management boards have sustainability
as an agenda item increasing from 46% in 2010 to
65% in 20142
. However, issues such as; inadequate
information sharing, lack of trust, inconsistent goals
and metrics, fear of opportunism and concerns about
gain sharing continue to plague many collaborative
initiatives. While many companies see collaboration
as key to improving their 3BL performance, they
require assistance in how to engage in collaborative
relationships, how to overcome the barriers, and
how to create an environment in which a culture
of collaboration and sustainability can flourish.
Interestingly it has been highlighted that the more that
organizations participate in collaborative initiatives
the better they get at it and ultimately improve the
performance of their collaboration for sustainability
initiatives.
For many organizations, the inter-organizational
collaboration, or partnerships, have been managed
and developed in an adhoc manner with the
individuals responsible for supporting business-critical
relationships receiving little guidance and support.
Therefore, a standardised methodical approach to
developing, implementing and managing collaborative
initiatives is necessary as a tool for improving the
sustainability performance of supply chains, across the
3BL.
What is the
aim of this
eWorkbook?
The aim of this eWorkbook is to outline an
approach to help organizations embarking on a
collaborative initiative with a goal of improving their
3BL performance. The approach is built around a
framework called, the Collaboration for Sustainability
(C4S) Framework. The C4S framework identifies and
creates common building blocks and provides the
clarity of vision to all the stakeholders involved at a very
early stage, which is critical to the long-tern success of
the collaborative initiative. This eWorkbook is a result
of research conducted for Project SCALE.

Introduction
The Collaboration for
Sustainability Framework
The C4S framework facilitates the launch of a collaborative initiative between organizations, the framework has three
distinct stages; Preparation, C4S Workshop, Implementation. At its heart is a one-day C4S workshop, which includes
open discussion around the goals for the initiative and also the critical success factors, so that by the end of the day
the core purpose and joint goals of the collaborative initiative have been articulated and agreed on by all involved.
The C4S Framework provides a structured approach to the development of a clear purpose for the collaboration and
also builds the organizations knowledge and familiarity with each other and style of working.
Preparation C4S Workshop Implementation

Introduction
Stage 1:
Preparation for C4S workshop
The organization that has identified the need for collaboration will normally take the lead at this point to seek potential
partners. The selection of organizations to approach depends on the exact nature of the challenge that is being
addressed.
During this stage there are two key steps:
Generating momentum
This step involves the lead organization
creating a dialogue with the potential
partners around the proposed aim and
objectives of the initiative.
Individual Goals
Assessment
This step involves the potential partners
completing their individual goals
assessment highlighting the key outputs
that they would want to achieve from
the collaborative initiative
Stage 2:
C4S workshop
The lead organization will make the arrangements for the C4S workshop and identify a facilitator for the day. The
facilitator role is core and depending on the number of potential partners it might be advisable to have additional
facilitators. The workshop ideally should be held in a neutral location to avoid any potential reservations by the partner
organizations. At the end of this stage the shape of the collaborative initiative should be clear and the partners should
be in agreement on the way forward.
During this stage there are four key steps:
Partner Presentations
This step involves every organization
presenting an overview of their
strategy, capabilities and individual
goals assessment for the proposed
collaborative initiative.
Joint Goals
Identification
This step involves all the potential
partners discussing openly what
they want to achieve and eventually
reaching consensus on the joint
goals that will be the core focus of
the collaborative initiative.
Agree Collaborative
Opportunity
This step involves the partners
articulating at a high level the
overall aim and objectives, scope,
timing and key resources required
from each organization for the
collaborative initiative.initiative.
Critical Success Factor
Analysis
This step involves the
partners reviewing the
critical success factors
for high performing
collaborations and
assessing the level of
effort required to manage
the particular factor.

Introduction
Stage 3:
C4S implementation
This stage involves the partner organizations putting in place the
necessary resources and structures to deliver on the agreed goals of
the collaborative initiative.
During this stage there is one key step.
C4S Go-Live
This step involves the partners translating the top level plans into
tactical and operational activities on
the ground. This would also involve
the development and sign off on a
partnership agreement which outlines
the specifics of how the collaborative
initiative is to be managed.
How to use
eWorkbook
The following sections of the eWorkbook map directly onto the three
key stages of the C4S framework and the individual steps in each
stage.
Each section provides additional information to support the activities
that are required to carry out each of the steps. A standard structure is
used across all the sections and is comprised of the following areas:
All the C4S templates used in each of the steps can be found in the
Appendices and can also be downloaded as individual documents.
Whilst the C4S eWorkbook has been designed as an interactive pdf
document, it can be easily printed by any user.
Each section is colour coded and identified by an icon. Navigation can
either be sequential or directly to specific sections using the navigation
bar on the bottom of the document. Technical terms are defined
as they are encountered and are visible as pop-up windows when
you hover the cursor over the word, there is also a complete list in a
Glossary at the back of the eWorkbook.
Guidance A description of the activities within that step.
Inputs
The information and templates needed to carry
out the activities.
Outputs The deliverables/outcomes from the step.
Get
Started

Stage 1: Preparation for C4S Workshop
Generating
Momentum
Guidance
The first step is Generating Momentum around the
desired collaborative initiative.
The catalyst organization which has the original idea to
explore the development of a collaborative opportunity,
to improve the 3BL of its operations and those of
the partner organizations, would take the lead in
approaching prospective partners to collaborate with.
In many different studies the importance of engaging
with Senior Management on 3BL challenges has been
identified as a critical success factor. Therefore, it
is important that Senior Managers from the catalyst
organization are leading on this step and making
the necessary contacts with Senior Managers in the
prospective partner organizations.
Once the communication channels with the key
individuals in the partner organizations have been
created then it is the responsibility of the catalyst
organization to initiate and sustain a conversation
around the potential collaboration. To assist in this
process a simple high level outline of the opportunity
and the potential benefits from collaborating on the
initiative should be prepared. The outline should also
include the rationale for approaching the particular
organization such as; specific capabilities, location
advantages, and perceived fit. A copy of this C4S
eWorkbook can also be shared with the partner
organizations to provide an overview of the process.
Once the potential partner organizations have
expressed an interest to collaborate then potential
dates to hold the C4S workshop should be identified.
It is important that the workshop takes place on neutral
ground with independent facilitators, especially in cases
where one partner could be perceived as the ‘power
broker’ in the network, or where the organizations have
had a history of confrontational incidents in the past.
In preparation for the C4S workshop ALL the partner
organization (including the catalyst organization) would
need to:
1. Prepare a short presentation about their
organization and what they perceive as their key
areas of expertise that they would contribute
to the collaborative initiative. In addition, the
organization’s experience in other collaborations
is important to explore as it has been shown that
the more you collaborate the better you get at it.
Finally, the presentation is a great vehicle to begin
to familiarise each other with the organizations
language and culture.
2. Provide a list of nominated workshop participants
from a selection of levels and functions relevant
to the proposed collaborative initiative. Examples
of some of the types of individuals that could be
involved are:
›› Managing Director
›› Supply Chain Director
›› Operations Manager
›› Corporate Social Responsibility Manager
›› Sustainability Managers
›› Procurement/Commercial Managers
›› Logistics Managers
Inputs
›› High level outline of the issue/opportunity
and rationale for approaching the particular
organization
›› List of prospective partner organizations for the
collaborative initiative
›› Description of the C4S workshop
›› Copy of the C4S eWorkbook
Outputs
›› Confirmed date and location for C4S workshop
›› List of confirmed attendees
›› Partner organization presentations
Step 1:

Stage 1: Preparation for C4S Workshop
Individual Goals
Assessment
Guidance
The second step is critical and involves every partner
organization including the catalyst organization
evaluating their individual goals for getting involved in
the collaboration. This step requires every organization
to articulate ‘what success looks like for them’ from
engaging in the proposed collaboration.
The high level outline of the issue/opportunity that is
the focus of the proposed collaboration provides the
basis for the organizations to review in more detail
what would be the core goals that they would need to
include in the scope of the initiative. They would also
look at identifying non-core goals that
would be of value to them to achieve,
but which would not be ‘deal breakers’.
A goals assessment form is provided to
help structure this activity.
This activity is internally facing and the partner
organization would need to engage with the relevant
internal stakeholder groups to first identify the goals
and then agree on the level of importance of each
goal. They should consider both tactical and strategic
factors when completing this activity. In addition, the
organization might also find it useful at this point to
carry out a simple risk assessment of their supply chain
to identify broader goals from outside of
their organizational boundaries. There
is a simple SC Risk assessment tool
available here to help with this activity.
Once the organization has reached
agreement on their goals, in preparation for the
C4S workshop it would be important that they also
identify the potential costs, benefits and risks to
their organization from engaging in the collaborative
initiative.
The assessment of goals form is comprised of six
key areas.
›› Process Efficiency
›› Customer
›› Market Advantage
›› Learning & Growth
›› Environmental
›› Social Responsibility
The form is a mechanism to help the organizations
structure their goals and to consider a wide range
of topics that span the 3BL. It also provides a
standard format which every partner organization will
have used which facilitates understanding and clear
communication at the C4S workshop. This level of
transparency at the outset of the collaboration is critical
to the successful realisation of the objectives of the
collaborative initiative and the development of high
performing partnerships.
Once this activity is complete, a statement of what
success looks like for the organization and the
individual goals should be included at the end of the
organization’s presentation in preparation for the C4S
workshop.
Inputs
›› High level outline of the opportunity and rationale
for approaching the particular organization
›› Assessment of goals form
›› Hyperlink to the SC Risk Assessment tool
›› Organization presentation
Outputs
›› Completed assessment of goals form
›› Identification of costs, benefits and risks to the
organization
›› Clarity/statement of ‘what success looks like’ for
their organization
›› Organizations that have an interest in
participating in the collaborative initiative
›› Final organization presentation including goals
ready for C4S workshop
Step 2:

Stage 2: C4S Workshop
Organization
Presentations
Guidance
This first step of the C4S workshop provides the
foundation on which to build an open and collaborative
relationship amongst the partner organizations. Every
prospective partner organization would present
to the group what they consider to be their key
capabilities that they believe would be beneficial to the
Additionally, partners should provide an overview of the
organization’s mission and vision and what they want
to get out of the collaboration. This is vital as in many
cases the organizations may not have direct experience
of interacting with each other and this allows the group
to start to become more familiar with the style and
culture of the other partners.
The catalyst organization should engage the services
of an experienced facilitator to manage the C4S
workshop. The day is long and at times intense
experience and the facilitator will have the responsibility
of managing the process to ensure that it runs to
schedule and arrives to a clear output at the end.
At the start of the C4S workshop it is advisable for
a Senior Manager from the catalyst organization to
present an overview of the issue/opportunity for which
the collaboration is being proposed. This clearly
positions from the outset the starting point for the
day and what they are hoping to achieve through the
collaboration.
Once complete then every partner organization should
be provided with an equal amount of time (around
15 minutes) to present to the group their prepared
presentation including their goals. At the end of every
presentation the facilitator should plan time for a few
questions and answers.
The facilitator at this point must make sure that the
process does not get de-railed by disruptive questions
or challenging each other’s goals aggressively. The
purpose of this step is to allow every organization to
have a voice to express what is important to them if
they were to get involved in the collaborative initiative
and for the other partners to listen and appreciate their
needs.
Inputs
›› Collaborative initiative overview presentation
›› Partner organizations presentations
›› Individual organizations assessment of goals
forms
›› Planned running order/agenda for the day
Outputs
›› Clarity of every partners stated goals
›› Appreciation of partners capabilities
›› Early understanding of the culture and style of
management of each partner
›› Potential additional benefits that could be derived
from the partners
Step 3:

Joint Goals
Assessment
Guidance
Aligned and transparent goals are key to the success
of any collaboration; this step looks to build on the
previous step by mapping the individual partner
organization goals onto the C4S helm. The creation of
a list of agreed joint goals is an essential early task.
The C4S helm provides a visual overview of all
the goals (core and non-core) for the different
organizations; the helm also allows the group to identify
potential gaps in the collaborative initiative which might
need to be addressed. In effect the template acts as
a steering mechanism for the group to
review and discuss their individual goals
and subsequently to focus on the final
set of goals that should be part of the
If possible the facilitator should have populated the
C4S helm using the completed individual assessment
of goals forms prior to the start of the C4S workshop.
However, the template should only be displayed after
the completion of step 3. The different goals on the
template should be easily linked back to the individual
partner organization through a simple system of
colours or numbers.
As part of the process of agreeing on the joint goals
that the collaborative initiative will focus on at this
early phase it is important to create a more detailed
description of each goal, its timing and key actions
to achieve them. This involves achieving a deep
understanding of each goal from the different partner
organizations points of view and also what it means
practically for the collaboration. Where necessary the
individual and collective needs will be reconciled.
For the goals which are out of scope at this time, the
description and reasons for not including them and
potential future actions or inclusion should also be
recorded.
The goals tracking template should be
used to record both sets of core and
non-core goals as separate lists to avoid
confusion.
The facilitator will lead the discussion and in some
instances manage the negotiation between the partner
organizations around which goals will become the joint
goals for the collaborative initiative. The C4S helm
segments the goals across the six strategic areas and
links between goals can be added to the template to
indicate dependencies between different goals. Every
goal in every area needs to be discussed and decisions
relating to it recorded. The template includes the
following fields:
Description: A short outline describing in more detail
the intention of the goal.
Timing: The group must have a clear vision of what it
means to achieve the goal in practice. Accordingly they
assign a timing of Short (S), Medium (M) or Long-term
(L). If there is an issue can it be resolved for instance
during the implementation phase or at a future date in
light of operating experience.
Actions: Any key actions that need to be taken by any
of the partner organizations.
Responsibility: Identify a lead partner who will be
responsible for the managing the delivery of the goal.
Inputs
›› Completed Individual Assessment of Goals forms
›› Populated C4S helm template
Outputs
›› Completed goal tracking form for both core and
non-core goals.
Step 4:

Agree
Collaborative
Initiative
Guidance
This step is the opportunity for the organizations to
reflect on the progress to this point and to be clear at
a high level what they are committing to, if they are
to be part of the collaborative initiative. It is advisable
to break for lunch prior to this step, to allow for the
individuals and teams from the different organizations,
to review their position and discuss unexpected
insights from the morning’s discussions.
The project charter template would be used to
capture the key aspects of the collaborative initiative at
this point in time. The group should agree on:
›› Project Name which encapsulates the essence of
the project
›› Project Aim which describes in a simple way the
overarching purpose/aim of the collaborative
initiative
›› Project Scope as in what’s in and what’s out of
scope
›› Problem/Opportunity statement to articulate what
the collaborative initiative is seeking to address.
These four sections are core to the communication
of the project outside of the group that is at the
C4S workshop, if this is done well it can provide a
very powerful mechanism to use with
other stakeholders as the project starts
to move from the initiation stage into
implementation. The facilitator should
complete the document as the discussion
proceeds.
The next section to complete on the project charter at
this time would be to validate the core goals agreed on
in Step 4, the facilitator should transfer these over from
the goal tracking forms over lunch and it is just a matter
of everyone having one last look at the list and agreeing
with them. At this point the facilitator should print the
project charter document and have the most senior
representative from every organization present sign and
date the document to demonstrate their commitment
to embarking on the collaborative initiative.
Inputs
›› List of core goals from the goal tracking forms
›› Project charter template
Outputs
›› Completed and signed project charter
›› Clarity around the specific aspects of the
collaborative initiative
Step 5:

Critical Success
Factors Analysis
Step 6:
Inputs
›› Organization presentations
›› C4S helm
›› Goal Tracking Forms
›› Project Charter
Outputs
›› Completed CSF Tree
The facilitator would complete the CSF tree as the
group discusses each critical success factor and the
actions that they think need to be carried out for each
one. To help with the discussion How, What, Who and
Guidance
The final step of the C4S workshop is a discussion
around the critical success factors (CSFs) for the
collaborative initiative. This is an important activity that
the senior managers must consider, as despite all the
good intentions up to this point these would be the
things that if not properly addressed, could undermine
the success of the entire collaborative initiative.
For the purpose of this C4S framework seven high
level categories have been identified as important to
consider.
The seven categories are:
1
Top Management Support
The visible and ongoing support for the
collaborative initiative by the top management
teams in their respective organizations is key
to its success. The link to the organization’s
strategy, the internal communication and
translation of how this will drive benefits to
the organization, is an important role that the
Senior Managers must embrace.
2
Cultural Alignment
Do the partner organizations have compatible
values? Does the style of management
in each of the partner organizations have
similarities in terms of their approach towards
setting and managing business objectives,
employee empowerment, importance of
teamwork etc.?
3
Shared Resources
Will the collaborative initiative require that the
partner organizations share their resources
with each other? This could include sharing
assets, joint investments, joint technology
development, exchange of key personnel and
shared research and development activities.
4
Risk and Reward Sharing
Is there recognition that both risk and
rewards would need to be shared between
partner organizations involved in the
collaborative initiative? Are the partner
organizations prepared to share sensitive
information and take a long-term perspective
to make sure that all the partners benefit?
5
Partnership Agreement/Contract
There is a commitment by the partner
organizations to develop an appropriate
partnership agreement/contract, which
will provide the necessary level of clarity
to support the good governance of the
collaborative initiative. It is also fundamental
at this point to discuss how things are to
be managed at the end of the collaborative
initiative. The partnership agreement/contract
is a formal document, however, it cannot
codify the ethos of the partnership which as
it develops should be carefully managed and
protected to build a culture of mutual respect
and trust between the partner organizations.
6
Communications
Effective communication strategies for the
collaborative initiative need to be put in place.
The partner organizations should consider
the different types of communications,
messages, channels, and stakeholder
groups that need to be informed at what
frequency. Consideration of the development
of stories/case studies that will provide
powerful examples of the soft and hard
benefits over the life of the project, should
be planned. The communication strategy
might also address intra-organizational, inter-
organizational and extra-organizational needs
for the collaborative initiative to ensure that
as a group there are a consistent and aligned
set of communications taking place.
7
Planning and Control
The partner organizations need to consider
their joint planning and control practices
moving forward. This includes sharing
existing plans, agreeing on key performance
indicators, joint development of strategic
objectives, willingness to affect or change the
operations of each other in order to deliver on
the goals of the collaborative initiative.
When types of questions can be useful. How/what
do we need to do? Who needs to do it? When does
it need to be done? On the CSF tree
they can also indicate the level of effort/
importance required to manage the CSF
within the context of the collaborative
initiative.
At the end of this step a representative from the
catalyst organization should wrap up the C4S
Workshop reiterating the importance of making the
collaborative initiative a success to all the partner
organizations.

Stage 3: C4S Implementation
C4S Go-Live
Step 7:
Guidance
This step will involve much longer time scales than
the previous steps as it is where the actual work of
implementing the collaborative initiative takes place.
To ensure that the momentum built up through the
previous steps is not lost, the catalyst organization with
the help of the Facilitator needs to ensure that all of
the outputs from the previous steps are collated into
a portfolio and distributed to the partner organizations
within one week of the C4S workshop.
The project lead from each of the partner organizations
needs to be identified ideally within three months;
to find the right person and re-deploy them into
this role can take time, it might also require external
recruitment. This should not be rushed as building
the right team to manage the implementation is critical
not just to the success of the collaborative initiative
but also to the learning and overall experience of the
partner organization with working in collaboration with
others. This organizational learning and familiarity with
collaboration is an important capability in todays’ highly
globalised and complex networks and it should be
seen as an opportunity to gain first-hand experience.
In the time that it takes to build the project team the
partner organizations can develop a detailed
business case for the collaborative initiative.
Despite the high level buy-in to the project, the rigour
of completing the business case is necessary as
there will invariably be pockets within the partner
organizations, which need convincing of the benefits to
the organization. The business case should include the
3BL aspects and both the short and long term benefits
from engaging in the collaborative initiative.
Finally, the development and approval of the
partnership agreement/contract is important to finalise
in this project initiation stage. This should incorporate
the governance structure and communication
guidelines that will be adhered to by the partner
organizations. It is also essential that it includes
the process for conflict resolution as this provides
a mechanism to deal with conflict in a constructive
manner. If the collaborative initiative could potentially
grow and evolve over time, then entry and exit criteria
and processes should be outlined in this document.
Lastly, some thought needs to be given to what
happens to the joint resources/IPR/outputs from the
collaborative initiative, at the end of its natural life.
In conclusion, this step involves the translation of the
top level plans into tactical and operational activities
on the ground. This should be an exciting time for the
partner organizations and there should be a project
launch and promotion of the project to raise its profile
outside of the project teams.
Inputs
›› Goal Tracking Forms
›› Project Charter
›› CSF Tree
Outputs
›› Project portfolio document
›› Business Case sign off
›› Partnership Agreement / Contract in place
›› Project Team defined
›› Detailed Project Plan
›› Governance structure in place
›› Project launch

C4S Templates
PROCESS EFFICIENCY
Goals related to collaborative efforts to improve efficiency in supply chain processes leading to cost savings. Some examples are:
• Improve equipment utilization through collaborative planning and forecasting.
• Reduce inefficiencies through Lean initiatives across the supply chain.
• Consolidate suppliers leading to efficiencies in procurement.
Non-core ¨ Core
1
2
3
4
5
Individual Goals Assessment
Company Name:
Goals are desired or aspirational results that an organization or organizations envision, plan and commit to achieve
competitive advantage. These goals should be Specific, Measurable, Achievable, Relevant and Timely. (SMART). For
each goal, indicate how central (non-core Ú core) it is to your organization.
CUSTOMER
Goals focused on improving service and overall satisfaction of the final customer through collaborative efforts. For example:
• Improve on-time delivery through collaborative logistics.
• Allow tracking and tracing of product movements across the supply chain.
• Improve product and service quality through buyer – supplier collaboration.
Non-core ¨ Core
1
2
3
4
5
MARKET ADVANTAGE
Goals that can provide your organization a competitive advantage in the marketplace enabled by joint efforts with customers and suppliers. For
example:
• Promotion (joint advertising, sales promotion)
• Price (reduced price advantage)
• Product (joint new product development and branding opportunities)
• Place (expand geographic coverage)
Non-core ¨ Core
1
2
3
4
5
LEARNING AND GROWTH
Goals that improve learning between customers and suppliers and allow future growth opportunities. For example:
• Collaborative efforts to share knowledge and learn from supply chain partners.
• Long-term commitments that provide confidence for investment and development.
• Partnerships that ensure security of supply and enable future growth.
Non-core ¨ Core
1
2
3
4
5

C4S Templates
Individual Goals Assessment
SOCIAL RESPONSIBILITY
Goals that enable socially responsible practices across the supply chain. Some examples are:
• Codes of conducts that set clear rules about labour rights, diversity, and ethical trading
• Join initiatives that prevent child labour and slave labour
• Joint endeavours to improve product safety.
Non-core ¨ Core
1
2
3
4
5
ENVIRONMENT
Goals that improve environmental indicators through collaboration. Some examples are:
• Collaborative efforts to reduce energy consumption and associated carbon emissions.
• Reduce water usage across the supply chain.
• Initiatives that prevent eco-system destruction by sourcing sustainable materials.
• Waste reduction through more effective use of natural resources.
Non-core ¨ Core
1
2
3
4
5

C4S Templates
Joint Goals Assessment
Helm
EN
VIRONMENT
LEARNING AND
GRO
W
TH
SOCIALRESPONSIBILITY
PR
O
CESS
EFFICIENCY
CUSTOM
ER

MARKETADVANTAGE

C4S Templates
PROCESS EFFICIENCY – CORE GOALS
# Goal Description Timing Actions
Resposible
Partner
1
2
3
4
5
Goal Tracking Form
PROCESS EFFICIENCY – NON-CORE GOALS
Resposible
Partner
1
2
3
4
5
CUSTOMER – CORE GOALS
Resposible
Partner
1
2
3
4
5
CUSTOMER – NON-CORE GOALS
Resposible
Partner
1
2
3
4
5
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long

C4S Templates
MARKET ADVANTAGE – CORE GOALS
Resposible
Partner
1
2
3
4
5
Goal Tracking Form
MARKET ADVANTAGE – NON-CORE GOALS
Resposible
Partner
1
2
3
4
5
LEARNING AND GROWTH – CORE GOALS
Resposible
Partner
1
2
3
4
5
LEARNING AND GROWTH – NON-CORE GOALS
Resposible
Partner
1
2
3
4
5
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long

C4S Templates
ENVIRONMENT – CORE GOALS
Resposible
Partner
1
2
3
4
5
Goal Tracking Form
ENVIRONMENT – NON-CORE GOALS
Resposible
Partner
1
2
3
4
5
SOCIAL RESPONSIBILITY – CORE GOALS
Resposible
Partner
1
2
3
4
5
SOCIAL RESPONSIBILITY – NON-CORE GOALS
Resposible
Partner
1
2
3
4
5
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long
Short
Medium
Long

C4S Templates
Agree Collaborative Initiative
Project Charter Template
Project Goals
Process Efficiency Customer Market Advantage
Learning & Growth Environmental Social Responsibility
Project Name
Project Aim
Project Scope
Problem/Opportunity
Description
Timeframe
Partner Signatures (Organization Name and Signature)

C4S Templates
Critical Success Factors Analysis
Critical Success Factor Tree
Critical Sucess Factors
Top Management
Support
Low High
Cultural Alignment
Low High
Shared Resources
Low High
Risk and Reward
Sharing
Low High
Partnership
Agreement/Contract
Low High
Communications
Low High
Planning and Control
Low High
Actions

3
Boynlon, A.C., and Zmud, R.W. 1984. “An Assessment of Critical Success Factors,” Sloan Management Review (25:4), pp. 17-27
4
Carter, C. R., Rogers, D.S. (2008), “A framework of sustainable supply chain management: moving toward new theory”, International Journal of Physical Distribution &
Logistics Management, Vol. 38 No. 5, pp. 360-387.
Glossary
Business Case a justification for a proposed project or undertaking on the basis of its expected benefits.
Collaboration is the ability to work across organizational boundaries to build and manage unique value-added
processes to better meet stakeholder needs.
Critical success factors are those few things that must go well to ensure success for a manager or an organization,
and, therefore, they represent those managerial or enterprise area, that must be given special and continual attention
to bring about high performance. CSFs include issues vital to an organization’s current operating activities and to its
future success.3
Goal is a desired or aspirational result that an organization or organizations envision, plan and commit to achieve.
Partnerships where two or more organizations decide to create a formal or informal framework in which they can
work together. Not to be confused with the legal definition.
Sustainability in supply chain is defined as the integration of environmental, social and economic aspects of
business (i.e. the triple-bottom-line or 3BL) for achieving long-term economic viability.4
Triple bottom line (abbreviated as TBL or 3BL) is an accounting framework with three parts: social, environmental
and financial. It is also sometimes referred to as People, Planet and Profit.
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Collaboration for Sustainability
Framework
Issue 1

SCALE-C4S-Framework-English-June 2015

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